Highlights, Quotes, and Links from #DDSum14

The Dallas Fort Worth Search Engine Marketing Association provided digital coverage of the Dallas Digital Summit 2014. We are in the process of loading images, links to presentation, and links to blog posts. Links to any of these that you would like to have included can be emailed to info at dfwsem dot org or Tweeted to @DFWSEM.

Bookmark this page and come back often for continuous updates Don’t forget to scroll down the page, there will be lots of information loaded on this page.

Rand Fishkin Interview

Rand Fishkin graciously gave DFWSEM an exclusive pre Dallas Digital Summit 2014 interview. Read it here.

I think we could live with a little bit less data-crunching and a little more actual marketing. There’s a healthy balance to be found. ~ Rand Fishkin

Twitter

We will be live tweeting the event so go ahead and follow the @DFWSEM Twitter feed.

Tweets by @dfwsem

Our Tweet Like a Pro at Dallas Digital Summit 2014 blog post will provide you links for the following:

• Official Dallas Digital Summit Twitter Account
• Official Dallas Digital Summit 2014 Hashtag
• Twitter List of all Dallas Digital Summit 2014 Speakers
• Every Dallas Digital Summit 2014 Speaker’s Twitter Account

Dallas Digital Summit 2014 Presenters

Click on a name to jump to the notes from their presentation.

Presentations – Day 1

Arnie Kuenn – Content Marketing Strategies & Implementation

Michael King – Advanced Search & SEO Strategies

Michael King on Stage at Dallas Digital Summit 2014

Andy Beal – Opening Keynote

Philip Easter – Customer Purchasing On-The-Go: American Airlines & Beacons

Jeff Perkins – Video is Not an Option, It’s a Requirement

Presentation

Scott Snyder – How Mobile and Social Are Creating New User Personas

Will Clevenger – Disruption Is The New Black

Matthew O’Neil – Engaging Fans from Monday to Sunday

Joseph Dickerson – UX – The Bruce Lee Way

Presentation

Alankar Tayal – Usability Techniques to Uncover What to Optimize on Your Website

Seth Dotterer – The ‘Next’ SEO: Evolve Your Approach to Customer Acquisition or Risk Extinction

Nathalie Baier – Key Tips to Improve Your SEO Strategy

Christian Saylor – UX: How to Build Mobile Experiences that Don’t Suck

Presentations – Day 2

David Perry – Retargeting Made Easy

Hassan Bawab – The Future of Marketing Automation and Responsiveness

Chris Koller – A Quantitative Approach to Community Management; From Planning to Optimization to ROI

Per Caroe – Strategy Campaign & Assessment: Re-Upping Your Marketing Game

Melissa Walner – Selling an SEO Strategy: How to Build Trust and Win Buy-In

Kyle Lacy – Technology Trends Disrupting Consumer Behavior

Presentation

Mel Carson – Agile, Delightful & Unexpected: When Social Media and Digital Collide for ROI

Greg Gifford – Local Search is No Laughing Matter

Presentation

Arnie Kuenn – How to Consistently Win at Content Marketing

Jeff Sheehan – Paths to Successful Sales in the Social Media Era a.k.a. Social Selling

Steve Holland – Why the Internet of Things Really Matters

Christopher Lester – The Sixth Sense of Marketing: How Our Primal Brain Rules When and Why We Click

Scott Jones – The Agile Marketing Revolution: Using Automated, Cross-Channel Campaign Measurement to Drive Marketing Results

Sean Ryan – The Agile Marketing Revolution: Using Automated, Cross-Channel Campaign Measurement to Drive Marketing Results

Michael Barber – Customers Trump Analytics: Why Your Email Marketing Is About People Not Metrics

Presentation

Cory Treffiletti – Understanding the Power of Content Marketing

Matt Wallaert – Competing Pressures: The Science of Designing for Behavior Change

Presentation

Matt’s presentation was so good that he didn’t use a slide deck.

Tweets

Tweets about #DDSUM14 @mattwallaert

Sarah Weise – Lean UX Secrets: How to Engage & Delight

Presentation

Matt Byrd – How to Make Email Awesome in a World That Hates Email

Presentation

Blog Post

Jeremy Roberts wrote a summary of Matt’s presentation. Find Jeremy on Twitter.

Upasna Gautam – The Science of Search

Flip Croft Caderao – Brand Storytelling for Digital Natives

Danny Strack – 2015 Digital Budget ROI Analysis Made Simple

Sameer Khan – 6 Steps to Big Data Success

Presentation

Rand Fishkin – Featured Speaker

Presentation

References

The Everywhereist – Rand’s wife’s blog that he referred to.
Keyword Tool – The keyword tool Rand suggested.

Tweets

Tweets about #DDSUM14 @RandFish

How to Get to Irving Convention Center via the DART Train

With 1200 people expected at Dallas Digital Summit 2014 and only 800 parking spaces available at Irving Convention Center the best transportation option might not be your car. Click here to read detailed instructions on how to ride the DART train to Irving Convention Center.