State of Search by DFWSEM’s goal is to promote digital marketing and increased return on investment for companies and their websites through best practices. We accomplish this through networking, education, and promotion of all forms of digital marketing.

Our members are a varied group of people passionate about online marketing, from highly skilled to those who wish to increase their knowledge and network of business contacts. We primarily focus on the areas of copywriting, web design, web analytics, social media (including paid social media), marketing automation/email marketing, search engine optimization (SEO), paid online advertising/SEM, internet application development, affiliate program development and strategy as well as emerging media.

State of Search by DFWSEM is dedicated to the following principles:

Educating businesses and marketing managers about the value of digital marketing.

Promoting the digital marketing industry and its members.

Recognizing the value marketers provide to businesses, advertisers, and web platforms.