The Dallas-Fort Worth Search Engine Marketing Association’s goal is to promote digital marketing and increased return on investment for companies and their websites through best practices. We accomplish this through networking, education, and promotion of all forms of digital marketing.

Our members are a varied group of people passionate about online marketing, from highly skilled to those who wish to increase their knowledge and network of business contacts. We primarily focus on the areas of copywriting, web design, web analytics, social media (including paid social media), marketing automation/email marketing, search engine optimization (SEO), paid online advertising/SEM, internet application development, affiliate program development and strategy as well as emerging media.

The Dallas-Fort Worth Search Engine Marketing Association is dedicated to the following principles:

Educating North Texas businesses and marketing managers about the value of digital marketing.

Promoting the digital marketing industry in North Texas and surrounding regions.

Recognizing the value North Texas digital marketers provide to businesses, advertisers, and search engines.