Shelley has spent 25+ years of her career in marketing with 20+ years in online marketing and 15+ years specializing in paid search, display advertising and remarketing across multiple industries. She has also been a guest content contributor for publications like the SEM Post, Marketing Land and MarketingSherpa.
Shelley’s 15+ years of consulting and agency level paid search, display advertising and remarketing experience has included previously working with iCrossing, Advice Interactive, Globe Runner, Cinsay, Online Performance Marketing as well as other agencies. Her accounts have ranged from small to Fortune 500 and have included Coca-Cola, Kimberly-Clarke, Ritz-Carlton, USAA, Mary Kay, Avaya and Hallmark.
In September of 2014, she went on her first sabbatical after a sudden agency lay-off. Within a year, she had given away her belongings, bought a motorhome and hit the road. She put her marketing skills to work everywhere she landed including as a volunteer on the mission field and as an SEM consultant. Shelley is currently doing SEM consulting work full time while continuing to volunteer for the ministries she partnered with starting in 2015.