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August 10th – Mastering Entity Optimization

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Please Note: Speaker Will Be Virtual, In Person will be watching the Live Stream

The future of search isn’t keyword optimization, it’s entity optimization. Arguably one of the most impactful shifts in Google’s numerous algorithm updates, understanding entities are key to ranking in a modern-day world of MUM and BERT.

At our August meeting, you will learn:

  1. How the knowledge graph is actually influenced
  2. How semantic SEO works in practice
  3. Concrete steps anyone can start doing to build their brand in the SERPs.

City Central – Addison
17250 Dallas Pkwy Dallas, TX 75248

Buy Your August Tickets

John McAlpin leads the SEO strategy for Cardinal Digital Marketing, an Atlanta SEO agency that focuses on serving enterprise healthcare companies across the United States. Currently located in Dallas, John is deeply engaged in both the local and national SEO community and has a strong background in technical SEO, web development, and digital marketing strategy.


The Dallas-Fort Worth Search Engine Marketing Association’s goal is to promote digital marketing and increased return on investment for companies and their websites through best practices. We accomplish this through networking, education, and promotion of all forms of digital marketing.

Become a Member Today!

Virtual Membership

Attend DFWSEM monthly events VIRTUALLY for one year. A virtual membership also comes with one in-person ticket per year so you can network.

Business Membership

In addition to getting multiple tickets for each in person meeting, those with a small business or corporate membership can post on the DFWSEM job board!

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