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September 14th – Navigating Account Management with a Digital Eye

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Mallory Patorno will cover the fundamental steps of account management – from initial onboarding to solving business needs and managing relationships with vendors, brands, and end-users. Due to everchanging COVID-19 guidelines and industry regulations, Mallory has had to think creatively to manage affiliate partners’ compliance with GTBR, CANSPAM, and FTC guidelines, navigate unexpected website transitions, and drive traffic to low-performing web pages. Mallory looks forward to sharing some examples – and solutions – with DFWSEM.

City Central – Addison
17250 Dallas Pkwy Dallas, TX 75248

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Mallory Patorno is an eCommerce Manager with Aimbridge Hospitality, the world’s largest 3rd party hotel operator. A Louisiana State University Alumni with a degree in Public Relations, Mallory has supported large brands in affiliate program management, digital strategy and eCommerce merchandising. A self-described “data-driven creative”, Mallory’s strategic problem solving helps brands such as Hilton and IHG globally merchandise products in a way to attract and engage new audiences. Outside of hospitality, Mallory has supported retail, lifestyle and restaurant brands in growing their online footprint. When she’s not educating others on marketing innovations and broader sales strategies, Mallory is traveling and spending time with her toy poodle, Archer.


The Dallas-Fort Worth Search Engine Marketing Association’s goal is to promote digital marketing and increased return on investment for companies and their websites through best practices. We accomplish this through networking, education, and promotion of all forms of digital marketing.

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Virtual Membership

Attend DFWSEM monthly events VIRTUALLY for one year. A virtual membership also comes with one in-person ticket per year so you can network.

Business Membership

In addition to getting multiple tickets for each in person meeting, those with a small business or corporate membership can post on the DFWSEM job board!

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