Dallas/Fort Worth Search Engine Marketing Association
Getting Content Optimization Right
How to avoid the most common SEO mistakes
Speaker: Arnie Kuenn
June 10, 2015
Registration & Happy Hour
Networking & Food
NOAH’s Event Center
2251 N Greenville Ave
Richardson, TX 75083
Plenty of FREE parking available.
Two FREE drink tickets with each registration
Arnie Kuenn understands the value of intangibles. His work-day world may be all about marketing at the highest level, but when he chooses to relax, Arnie loves nothing more than immersing himself in places that make his senses sing. It is this combination of results-driven marketer and man of the wilderness that helps him craft content marketing campaigns that surprise, delight, and succeed.
Arnie comes to DFWSEM in June to present Optimizing Your Content – The 10 Most Common SEO Mistakes. While content marketing has become the go-to method for many these days, few understand the pitfalls or know how to maximize every win along the way. Whatever the scale of your content marketing efforts, these are the two elements most critical to your success and Arnie Kuenn is the man to help you get on top of them.
Did you know a whopping 93% of all buyers, online or in stores, use search engines prior to making a purchase? And 86% of searchers conduct non-branded queries? People want useful information, and they want to find it fast.
If you are going to make these facts work for you, it’s important to understand how content marketing optimization works, and just as important to know how it doesn’t. Despite what some may say, this is not a “build it and they will come” environment.
As he takes us through his presentation, Arnie Kuenn will show you what it takes to capture as much search engine real estate as possible. He’ll cover these topics and much more:
- The most common optimization mistakes
- How to create and optimize the content your prospects are looking for
- Best types of content to create for search engines
- How to protect yourself against changes in the future
If you’ve been wondering how to avoid becoming one of those unfortunate marketers who fall into the content abyss, you’ll find all the answers at our June meeting. We can’t wait to welcome Arnie Kuenn to DFWSEM and we know you’ll be learning from the best in the content marketing business when you join us. Register now to secure your seat. Last month’s meeting saw a record number of attendee registrations and we’re expecting big numbers again with Arnie as our guest speaker.
We don’t want you to keep this great opportunity to yourself either, so don’t come alone. We’d like you to share the event with as many of your colleagues and friends as possible, so we’ve made it super easy for non-members to attend.
Those who have never attended a DFWSEM Meeting before can register for free with the code contentwin. We hope you’ll take up this fantastic opportunity to hear Arnie Kuenn speak at DFWSEM.
Register now to secure your ticket and join us at NOAH’S Event Center on June 10. Meet and Greet begins with check-in and a free drink ticket at 6:00 pm. Be sure to join us after the presentation for networking, light supper, and another free drink!
About Arnie Kuenn
Arnie Kuenn is CEO of full-service Internet marketing agency Vertical Measures. The company is dedicated to helping clients drive profitable growth through content marketing. Arnie has held executive positions in the world of new technologies and marketing over a period of more than 25 years.
In 1993 he successfully launched a technology and distance education company and six years later he founded an Internet startup which received a patent for its personalization technology.
Arnie served on the 2008 Arizona Super Bowl Marketing Committee and is the the founder of the Arizona Interactive Marketing Association (AZIMA). In 2014, he was honored as the Interactive Person of the Year in Arizona.
Arnie speaks at events around the world and recently published his second book Content Marketing Works.
NOAH’S Event Center – Richardson
Go east on Campbell Rd from 75. At the second stop light turn left on Greenville Ave. Go through the next stop light and make your first left turn into the parking lot.
PPC Lunch & Learn with Aaron Levy
CRM-based targeting for your social media
Speaker: Aaron Levy
June 23, 2015
Registration & Lunch
6060 N Central Expy #350
Dallas, TX 75206Plenty of FREE parking available.
$10 – Members
$20 – Non-Members
The inaugural DFWSEM PPC Lunch & Learn was a runaway success. Initially, we thought we’d have a dozen or so participants. It is a new series, after all, and a midday event can be a hard sell at the office. But more than three dozen folks showed up to be wowed by RankHammer’s own Steve Hammer as he provided an in-depth walk through of customizing Google Adwords scripts.
— Sha Menz (@ShahMenz) April 21, 2015
A hard act to follow, but Aaron Levy is going to give it a shot. The SEM consultant will be visiting virtually via livestream all the way from Philly, sharing his knowledge on how to take advantage of CRM-based targeting on Facebook, Twitter and (someday) Google. He’ll explain how targeting works, how to use internal resources to maximize match rate, and how to get the biggest audience possible out of your paid marketing efforts. And of course, Aaron will also demonstrate a few tricks and tactics to test for better customer lifecycle marketing.
Who is Aaron? A critically acclaimed SEM/PPC pro, Aaron is a senior account executive at Elite SEM. With a long history in digital marketing for brands ranging from massive to tiny, he studies consumer psychology and buyer behavior as well as the interaction between marketing and business operations.
Clearly, this is a can’t-miss situation. So register here and join us on June 23 from 11:30 am – 1:00 pm. DFWSEM corporate members Standing Dog Interactive will be hosting in their offices located at 6060 N Central Expy #350, and lunch will be provided so you don’t have to ignore your empty stomach while filling your brain. The cost is $20 for non-members — or you could join DFWSEM and save. With events like PPC Lunch & Learn, monthly presentations and networking events, and the upcoming State of Search conference, there’s absolutely no reason to wait.
From southbound 75 take the Mockingbird exit and make a u-turn so you’re headed north on the access road. From northbound 75 take the Mockingbird exit and stay on the access road. Once you pass Mockingbird Station turn right on Twin Sixties Dr and left into the parking lot. There is plenty of free parking around the building including a parking garage.