Where Digital Marketing Experts Come Together
Join us for January’s Event!
Improve the Efficiency & Effectiness of Your Tracking
Over 12 million websites in the United States used Google Analytics, but only half deploy that Google Analytics code through Google Tag Manager. In this talk, Julie will outline the basics of Google Tag Manager and why it’s vital to transition all your tags. She will provide pointers on getting Google Tag Manager adopted in your organization and show you how debugging will help ensure you don’t optimize campaigns against erroneous conversions. You will also learn:
- Why you should be using Google Tag Manager for all your tracking
- How Google Tag Manager can improve your current Analytics data collection
- How Google Tag Manager will speed up your Google Analytics 4 transition
Whether attending online or in-person, you are sure to leave with pointers on how to improve both the efficiency and effectiveness of your tracking.
The Dallas-Fort Worth Search Engine Marketing Association’s goal is to promote digital marketing and increased return on investment for companies and their websites through best practices. We accomplish this through networking, education, and promotion of all forms of digital marketing. Learn more about the organization or how you can volunteer.
Become a Member Today!
Attend DFWSEM monthly events VIRTUALLY for one year. A virtual membership also comes with one in-person ticket per year so you can network.
In addition to getting multiple tickets for each in person meeting, those with a small business or corporate membership can post on the DFWSEM job board!