Dallas/Fort Worth Search Engine Marketing Association
DFWSEM’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. Learn more about our organization >>
PPC Lunch & Learn: New from DFWSEM
Speaker: Steve Hammer
11:15 - Registration
11:30 - Presentation
N/A - Networking
New DFWSEM Treasurer Susan Wenograd is spearheading a great new series sure to assist with your PPC campaigns — PPC Lunch & Learn.
The inaugural event will be April 21st at the Addison Treehouse at 14681 Midway in Addison on April 21st, from 11:30 to 1:00.
RankHammer’s own Steve Hammer will be sharing his Google Adwords Scripts expertise, so this is a great chance to learn about customizing scripts to strengthen your campaigns and take full advantage of the tools available on any budget.
This new series kicks off at only $10 for members or $20 for guests. Lunch is included, but you must RSVP soon – there are limited seats available.
Our Next Meeting: Harnessing the Power of Video to Improve Your Marketing Performance
Speaker: Casey Henry
6:00 PM - Registration
7:00 PM - Presentation
8:00 PM - Networking
Who better than a man slightly obsessed with the power of video marketing to guide you down the path to success in 2015? No one. And that’s why Casey Henry will be our special guest at DFWSEM in May.
If you’ve been listening to the experts in the field, you probably already know that 2015 is shaping up to be the “Year of the Video”. Knowing this is great, but you may well be asking how you can use video to improve performance across all campaigns. Now is definitely the time to learn. Join us for our May meeting and get the lowdown on making video work for your channels, whether paid, retargeting, prospecting, or SEO.
Understanding how best to utilize video and content on your landing pages will give you the boost in metrics we know you’re looking for in 2015.
The truth is video can affect your SEM campaigns in both positive and negative ways. Casey will be sharing insights from his own research – a product of that little obsession we mentioned earlier.
As he takes us on a journey toward video marketing domination, Casey will also show us how to determine where video can have the biggest impact on your funnel pages and content.
We’re counting the days until May 13th and can’t wait to see Casey’s presentation: Using Video to Improve Your SEM Performance. If you’ve been wondering how to harness the power of video marketing for your business, you’ll find the answers at the May meeting of DFWSEM. Register now to see Casey Henry in Dallas.
Don’t come alone. We want you to share this opportunity with as many of your colleagues and friends as possible, so we’ve made it easy for Non-members to attend.
Those who have never attended a DFWSEM Meeting before can register for free with the code videowin. We hope you’ll take up this fantastic opportunity to hear Casey Henry speak in Dallas.
Register now to secure your ticket and join us at NOAH’S Event Center on May 13th. Meet and Greet begins with check-in and a free drink ticket at 6.00pm. Be sure to join us after the presentation for networking, light supper and another free drink!
Casey Henry is SEM/Growth Manager at video marketing powerhouse, Wistia in Cambridge, MA. He’s the man in charge of Wistia’s web advertising, retargeting, PPC, SEO, and marketing engineering efforts. Before joining Wistia, Casey was a Mozzer, working as Director of Inbound Engineering at Moz in Seattle. While at Moz Casey managed the team of engineers responsible for all marketing related engineering needs. A ten year veteran of Search, Casey began SEM consulting in 2005, focusing on organic traffic growth.
Casey is constantly testing ways to use video to increase performance of paid and organic efforts across many business types. Understanding the value of video within campaigns has become the obsession driving his research at Wistia. He also continues to research Google rankings and factors that can lead to increased search engine visibility and traffic. Follow Casey on Twitter at @caseyhen.
NOAH’S Event Center – Richardson
This is just around the corner from where we used to meet. When you exit 75 go east on Campbell Rd. At the second stop light turn left on Greenville Ave. Go through the next stop light and make your first left hand turn into the parking lot. Less than one mile from the Hyatt North Dallas you will find this great new venue.