Associate Digital Marketing Manager – The Retail Products Group (RPG)

Associate Digital Marketing Manager Position Description

Join a team with over 30 years of success in the consumer pet products industry! The Retail Products Group (RPG), a division of NCH Corporation, is seeking an Associate Digital Marketing Manager. In this role, the Associate Marketing Manager will be responsible for supporting digital marketing to build awareness, traffic, conversion and sales growth in key online retailers. This individual will support marketing activation including display, search, social, PR, e-mail marketing, retail merchandising, and sales support, plus overall project management. This role is a challenging and exciting opportunity to deliver business results and directly impact the P&L.

Responsibilities

  1. Assist in the development of digital e-commerce strategies (i.e. Amazon, Chewy, Wag, etc.) as part of overall company mission, vision and growth plans.
  2. Deliver consistent, profitable revenue growth from new and current customers with development and execution of programs.
  3. Implement actionable insights and outcomes from market research on target consumers, industry trends, competitors, sell-thru data, influencers and market segments to help drive more efficient media targeting to optimize ROI.
  4. Track and analyze online data with platforms such as Google Analytics.Increase brand awareness and consideration through marketing activation tactics, using social media, banner ads, video, CRM, merchandising, national promotions and other relevant tactics.
  5. Analyze data on product performance in key retail channels to uncover opportunities and derive recommendations to increase sales.
  6. Support Product Management on product innovation in all steps – from ideation, to conceptualization, product and packaging development to implementation.

Position Requirements

  1. Bachelor’s degree with a concentration in Marketing; MBA preferred.
  2. 2-5 years of experience in marketing or a related field; consumer product, marketing agency experience, including digital, or agency management experience highly preferred.
  3. Strong business acumen with the ability to comprehend business implications of decisions to help maximize profitability.
  4. Experience with media test plan development, implementation and analysis.
  5. Excellent project management skills, including the ability to lead cross-functional teams and meet project deadlines in a timely manner.
  6. Display of innovation and creativity. Capable of developing unique approaches and compelling ideas.
  7. Ability to analyze complex and diverse information and communicate the results effectively.
  8. Proficiency in Microsoft Office (Excel, Word, PowerPoint).
  9. Exceptional verbal, written and presentation skills.

About RPG Innovations

RPG Innovations has been selling high quality pet products for over thirty years. Our vision is to strengthen the relationship between pet parents and their pets by providing products and solutions that enhance and simplify their lives. We currently compete in key categories including household cleaning, training aids, supplements, outdoor cleanup, flea and tick, cat litter and grooming. Our brands and products have strong national and global retail partnerships with Wal-Mart, Target, Kroger, Petco, Amazon and many more. At RPG, we are building a culture of smart, passionate and empowered teams that will help us expand into a range of new categories through insight, innovation and impact.

RPG offers a full suite of benefits, 401K match and employee development and recognition programs as well as a pet-friendly office near the Bishop Arts neighborhood in Dallas.

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.

TO APPLY


APPLY FOR THE POSITION HERE.

Social Media Specialist – University of Texas at Dallas School of Management

Job Description

  • Develop and maintain comprehensive social media strategy across all platforms
  • Demonstrate an extensive understanding of all social media platforms including Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube, Pinterest, etc.
  • Respond to questions on social media about subjects such as admissions, academic advisement, academic programs, financial aid, etc.
  • Define key performance indicators and implement measurement, analytics, and reporting methods to gauge social media effectiveness
  • Apply marketing research and development methods to develop an understanding of emerging trends in social media
  • Work closely with JSOM communications team and web services teams
  • Develop graphics using Adobe Photoshop and/or Illustrator
  • Provide support to student organizations, departments, and academic areas
  • Perform other duties as assigned

Qualifications

  • Bachelors degree in Marketing, Communications or related discipline, plus 2 years of business experience in Social Media development, implementation, marketing, and management
  • Excellent written and verbal communication
  • Highly organized and detail oriented
  • Ability to work in a team environment
  • Blogging experience a plus
  • Understanding of WordPress and other content management systems a plus
  • Understanding of basic SEO and HTML preferred

About the Naveen Jindal School of Management at UT Dallas

The University of Texas at Dallas Naveen Jindal School of Management is the largest of UT Dallas’ seven schools, with a fall 2014 enrollment of more than 7,500, about half of whom are graduate students. The school provides outstanding tuition value, a wide variety of classes on campus and online, flexible scheduling and a convenient location easily accessed from U.S. Highway 75 (Central Expressway), the President George Bush Turnpike and Dallas North Tollway.

The Jindal School of Management keeps abreast of corporate and industry needs as an essential component in providing students with rigorous training and relevant skills for professional success. Programs are offered at the bachelor’s, master’s, PhD and Executive levels.

To Apply

To Apply:To apply for this position, click here. Once you arrive on the page, click “Employment”, then “Job Openings”. You will be redirected to the UT Dallas Employment Opportunities page. Click “Search Postings”. Search for the position title“Social Media Specialist”. Click “View” to apply for the job.

Senior SEM Specialist – Hotels.com

Senior SEM Specilaist Responsibilities:

  • Monitor and manage multiple SEM campaigns for various North American markets
  • Maximize revenue within a set ROI
  • Keep campaigns up-to-date according to search engines’ changing policies and best practices
  • Lead the market with cutting edge messaging and landing pages
  • Constant exploratory analysis of data and strategies and consequent campaign implementation to drive performance improvements
  • Gather actionable data from our various sources to ensure consistent and continual optimization of campaigns and execute campaign management tactics
  • Plan, implement and analyze tests
  • Contribute to the development of search & online marketing and trading strategies & processes
  • Build and maintain internal & external relationships with vendors, partners, and customers
  • Conduct keyword research and additions to new and existing campaigns
  • Conduct ad copy adjustment and testing according to best practices
  • Own a piece of the channel P&L and drive marketing contribution
  • Lead as a critical thinker using data and experience to make sound decisions, even with incomplete information
  • Create & execute marketing plans for your business
  • Work with regional teams to develop business goals and targets

Qualifications:

  • Bachelor’s degree required
  • Strong analytical skills, including data manipulation, financial analysis and processing large amounts of data to understand trends
  • Strong communications skills (written and oral)
  • Ability to excel in a fast paced environment
  • Excellence in implementation, attention to detail and strong organizational skills
  • Conceptualize, initiate and manage tests
  • Experience managing large, cross-functional projects and teams
  • 3-5 years’ experience in travel, e-commerce, consulting, finance, accounting or engineering industries
    • Experience in quantitative, mathematics, statistics, science or other fields is preferred
    • Advanced Microsoft Excel knowledge (PowerPoint & SQL a plus)
    • Experience in SEM, online advertising, paid search or e-commerce is a plus but not required

    About Hotels.com

    At Hotels.com, we are constantly seeking talented and ambitious individuals to join our rapidly growing team. One of our current priorities is identifying candidates to focus on Search Engine Marketing (SEM), which is one of the most critical growth engines for Hotels.com and the most dynamic marketing channel in the business.

    If you are interested in being on the cutting edge of digital marketing, this is the place for you.  As one of Google’s top global advertisers, we at Hotels.com partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.

    Hotels.com SEM is the place to:

    • Learn by doing
    • Be on the cutting edge of digital marketing
    • Own your own piece of the P&L
    • Work in an entrepreneurial environment
    • Turn mounds of data into actionable insights to drive return on investment
    • Build or hone your quantitative and qualitative skillset
    • Make a BIG impact on the Hotels.com business

    To Apply

    APPLY FOR THE POSITION HERE.

SEM Specialist – Hotels.com

SEM Specialist Responsibilities

  • Monitor and manage multiple SEM campaigns for various North American markets
  • Maximize revenue within a set ROI
  • Keep campaigns up-to-date according to search engines’ changing policies and best practices
  • Lead the market with cutting-edge messaging and landing pages
  • Constant exploratory analysis of data and strategies, and consequent campaign implementation to drive performance improvements
  • Gather actionable data from our various sources to ensure consistent and continual optimization of campaigns, and execute campaign management tactics
  • Plan, implement and analyze tests
  • Contribute to the development of search & online marketing and trading strategies & processes
  • Build and maintain internal and external relationships with vendors, partners, and customers
  • Conduct keyword research for new and existing campaigns
  • Conduct ad copy adjustment and testing according to best practices
  • Own a piece of the channel P&L and drive marketing contribution
  • Lead as a critical thinker using data and experience to make sound decisions, even with incomplete information
  • Create and execute marketing plans for your business
  • Work with regional teams to develop business goals and targets

Qualifications

  • Bachelor’s degree required (Focus on quantitative mathematics, statistics, science or engineering is a plus)
  • Strong analytical skills, including data manipulation, financial analysis and processing large amounts of data to understand trends
  • Strong communications skills (written and oral)
  • Ability to excel in a fast-paced environment
  • Attention to detail and strong organizational skills
  • Advanced Microsoft Excel knowledge (PowerPoint & SQL a plus)
  • Experience in SEM, online advertising, paid search or e-commerce is a plus but not required

About Hotels.com:

At Hotels.com, we are constantly seeking talented and ambitious individuals to join our rapidly growing team. One of our current priorities is identifying candidates to focus on Search Engine Marketing (SEM), which is one of the most critical growth engines for Hotels.com and the most dynamic marketing channel in the business.

If you are interested in being on the cutting edge of digital marketing, this is the place for you.  As one of Google’s top global advertisers, we at Hotels.com partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.

Hotels.com SEM is the place to:

  • Learn by doing
  • Be on the cutting edge of digital marketing
  • Work in an entrepreneurial environment
  • Turn mounds of data into actionable insights to drive return on investment
  • Build or hone your quantitative and qualitative skillset
  • Make a BIG impact on the Hotels.com business

To Apply

APPLY FOR THE POSITION HERE.

Video Marketing Specialist – Vidpow

Vidpow is a video marketing company located in Frisco, TX. With over 300 million views to their credit on YouTube, their goal is to help businesses grow visibility through the use of video. Their founder Jeremy Vest, is a former DFWSEM Board Member and one of the top video marketing for business experts in the U.S.

Vidpow is looking for two full-time entry-level Video Marketing Specialists in the DFW area. You will be fully-trained by our staff and will have the ability to become YouTube-Certified. The position includes the opportunity to work from home a few days a week.

Requirements

  • Have a passion for YouTube, Vine and online video
  • Ability to be professional, take criticism well, and keep up with deadlines
  • Must be a very proficient writer
  • Basic knowledge of Google Adwords
  • Basic knowledge of SEO
  • Understand basic social media principles

To Apply

Please email your resume to jeremy@vidpow.com.
If you have done any online video work on Vine, YouTube please send samples.

Online Marketing Analyst: E-Commerce – Ace Cash Express

Online Marketing Analyst Overview

The Online Marketing Analyst at Ace Cash Express is responsible for developing, managing, and analyzing paid search marketing campaigns utilizing a combination of quantitative and qualitative tools in support of ACE’s e-commerce business. The analyst will play a critical role in generating consumer insights, defining marketing test criteria, optimizing funnel metrics, and effectively managing paid search marketing campaigns. This position reports to the Manager of Online Marketing.

Duties and Responsibilities

  • Own and strategically manage ACE’s paid search (PPC) program to drive profitable incremental revenue growth
  • Collaborate with Manager of Online Marketing and E-Commerce team to develop and execute new PPC marketing campaigns including the following:
    • Appropriate campaign structure
    • Use of appropriate creative assets
    • Appropriate tagging, ensuring comprehensive and accurate tracking
    • Executing and analytically sound tests; driving click-through rate and conversion rate improvements across campaigns
  • Perform analysis on website traffic from PPC sources, identify important data points, generate actionable insights, and provide recommendations for improvement
  • Periodically analyze and report on campaign performance
  • Periodically conduct competitive analysis to be aware of industry landscape
  • Perform ad-hoc analysis as requested by management

Qualification and Requirements

Bachelors’ degree in marketing or a quantitative field. Ideal candidate will have a minimum of 3-5 years of digital marketing experience and must be an expert in PPC. 2 years of experience with consumer web analytics. Functional knowledge of website tagging and tracking best practices required.

Skills and Knowledge

Expert knowledge of Google Adwords and Bing Ads required. Google Adwords Certified and Bing Ads Accredited Professional preferred. Experience using web analytics solutions like Omniture or Google Analytics preferred. Must be proficient in Microsoft Office, particularly Microsoft Excel, Word, and Power Point. Must be able to understand and optimize key marketing metrics. Data-mining skills using SQL and Business Objects is highly desirable. Excellent planning, organization and problem-solving skills are a must. Must be able to collaborate across multiple organizational levels of the. Strong verbal and oral communication skills are required.

To Apply:

APPLY FOR THE POSITION HERE.

Director, Online ROI Marketing & Web Optimization – Ace Cash Express

Summary

The Director of ROI Marketing & Web Optimization at Ace Cash Express will be responsible for leading the customer acquisition, web optimization and online testing programs for ACE’s e-commerce business.  As an integral member of the e-commerce leadership team, this position will partner across various groups to lead initiatives focused on customer acquisition, conversion funnel optimization,  marketing mix planning and channel economics. A very heavy emphasis on ROI marketing and ROAS is expected.

Duties and Responsibilities

  • Direct and oversee all aspects of online customer acquisition activities across paid search, display, affiliate, social and emerging online marketing channels
  • Develop and implement the web optimization and testing strategy for the online business unit; identify key consumer behavior trends and preferences utilizing an extensive suite of web analytics tools including Clicktale, Google Analytics, Adobe Site Catalyst and Adobe Target
  • Develop and execute hypotheses-driven test plans (A/B, multivariate, ad copy, landing page, creative) to support the new customer acquisitions goals and learning agenda of the business
  • Lead, develop and mentor a core team of in-house PPC and online marketing analysts as well as affiliate and display channel managers.
  • Ownership of a multi-million dollar online marketing budget. Develop recommendations on marginal spending decisions based on LTV economics and potential of each channel.
  • Lead all Search Engine Marketing (PPC) initiatives utilizing a combination of quantitative & qualitative skills. Develop and execute bidding strategies balancing ROAS requirements with market share gains.
  • Routinely perform competitive assessments and reshape strategy and supporting tactics as market trends evolve.
  • Manage all aspects of the growing affiliate, display and media buy programs. Identify key partnership opportunities, negotiate deal structures and implement test programs
  • Execute complex, in-depth analysis using a combination of internal proprietary data, third party sources and web analytics tools to optimize customer acquisition and conversion funnel across multiple products and channels
  • Develop monthly business reviews for executive management presentations; participate in annual budget development process. Translate analytical findings into persuasive business cases and gain organizational consensus on resource allocation; demonstrate ROI of proposed projects
  • Partner with key stakeholders across the organization in brand marketing, operations, technology, risk, product development and data services to implement key projects that improve customer experience and optimize the conversion funnel.

Qualification and Requirements

Bachelors’ degree in a quantitative field (economics, mathematics, finance, statistics, engineering, business) required. Master’s degree preferred. 5+ years’ experience in quantitative and qualitative marketing analysis in a high growth environment, preferably in consumer financial services. Experience managing multi-million dollar marketing budgets in a high-growth vertical. In-house experience is highly preferred although prior agency experience will be considered.

Knowledge & Skills:


Expert knowledge of Google Adwords, Microsoft AdCenter and Google Analytics is a pre-requisite. Working knowledge of Content Management Systems, Web Analytics tools and Tag Management Systems required.  Excellent planning, organization and problem solving abilities are a must. Proven track record of developing persuasive and compelling business cases and executive level presentations. Demonstrated ability to lead teams and work successfully with all levels of the company. Must be creative, collaborative and able to work well with ambiguity.  Strong verbal and oral communications skills are required.

To Apply:


APPLY FOR THE JOB HERE.

Sr. SEM Specialist – Hotels.com

SENIOR SEM SPECIALIST OVERVIEW:

Hotels.com SEM team is looking for a candidate with a curious personality, with in-depth knowledge in analytical roles, with extensive Microsoft Excel knowledge, and good communication and organization skills.

SEM SPECIALIST RESPONSIBILITIES:

  • Maximize Revenue within a set ROI
  • Manage SEM campaigns in different languages for different markets
  • Keep campaigns up-to-date according to the changing policies and best practices of various search engines
  • Lead the market with cutting-edge messaging and landing pages
  • Drive performance improvements with constant exploratory analysis of data and consequent campaign implementation
  • Gather actionable data from various sources to ensure consistent and continual optimization of campaigns
  • Plan, implement and analyze tests
  • Contribute to the development of search marketing strategy & process
  • Keep internal & external relationships with vendors, partners, and customers

QUALIFICATIONS:

  • Ability to process big amounts of data, and to understand trends within that data
  • Excellence in implementation
  • Excellent attention to detail and organizational skills
  • Experience managing large, cross-functional projects and teams
  • Strong communication skills

WORK EXPERIENCE AND EDUCATION REQUIREMENTS:

  • University degree or equivalent with financial or quantitative focus
  • 3+ years of demonstrated work experience in mathematics, statistics, computer science/engineering, or other quantitative field
  • High competence in Microsoft Excel
  • Fluent in English
  • Background in online advertising, paid search, or e-commerce a plus but not required

TO APPLY:


Apply for the position at this link:
http://expediajobs.findly.com/career/45645/Sr-Sem-Specialist-Texas-Tx-Dallas

About Expedia, Inc.

Our mission is to revolutionize travel through the power of technology.
Collectively, the Expedia, Inc. brands cover virtually every aspect of researching, planning, and booking travel, from choosing the best airplane seat, to reading personal travel reviews of hotels, to planning what to do in a destination once you arrive. The Expedia, Inc. portfolio serves both leisure and business travelers with tastes and budgets ranging from modest to luxury. Expedia delivers consumer travel demand from nearly every continent to nearly 149,000 hotels and hundreds of airlines, tour operators, car rental companies and destination services supply partners. Please visit company website to learn more about our travel brands.

Paid Search Manager – Ansira

Ansira is THE high-energy, customer-engagement agency.  We are the first agency of our kind, empowering clients to unleash the full value of their customers and retail partners by transforming big data into intelligence-driven marketing.  We have an immediate opportunity in our Addison, TX office for a Paid Search Manager.

The Paid Search Manager oversees paid search campaigns (Google and Bing) for major and well-recognized national brands.  This position is for the individual who knows paid search engine marketing and optimization inside and out. He or she must want to complete search campaigns from conception to the very end – and then be evaluated based on the actual results of those campaigns. In addition, the selected individual must be able to work with both sophisticated and unsophisticated clients directly and in a professional manner to help educate them on the pros and cons of various search strategies and tactics. The Search Manager may also be responsible for helping grow and train the search staff.

Paid Search Manager Responsibilities

  • Develop paid search campaigns, including setting strategies and testing protocols
  • Plan, execute, and report results for PPC/CPC campaigns
  • Monitor the progress of PPC/CPC campaigns with a bid management tool
  • Generate weekly, bi-weekly, monthly, and/or quarterly campaign performance reports for clients
  • Work with media planners and buyers to maximize possible synergies between display advertising campaigns and search campaigns
  • Meets deadlines for updating campaigns for optimizations and product/service promotions
  • Be the point of contact with search engine representatives
  • Provide POVs for new search engine advertising initiatives and on an ad hoc basis in response to questions from internal teams and clients
  • Maintain a consultant- and/or expert-level understanding of search industry trends and changes
  • Provide support to new business efforts by contributing to the collection of data, conducting market research, and/or providing insights to other agency personnel
  • Create and manage client and industry benchmarks for search marketing performance
  • Create and deliver analytics reports for search clients on a weekly, monthly, quarterly, annual, and/or ad hoc basis
  • Make campaign optimization recommendations to search clients and account teams
  • Present campaign performance reports to search clients and answer questions competently and professionally

Requirements:

  • Bachelor degree plus 4+ years of work experience in interactive marketing and/or e-commerce, including extensive experience with major paid search networks and bid management tools
  • Experience monitoring, analyzing, and communicating campaign results
  • Experience formulating and making recommendations on paid search (PPC/CPC) campaigns for large corporate clients
  • Experience executing, monitoring, analyzing, and optimizing paid search (PPC/CPC)
  • Experience managing paid search budgets and spending on the client side and billing on the search engine side
  • Proficiency in Microsoft Office software packages
  • Competency in a bid management tool such as Kenshoo, Marin, etc.
  • Competency in major search engine management tools such as AdWords, etc.

TO APPLY


If you meet these qualifications and want to join our exciting, fast-paced team, please submit resume with salary history to talent@ansira.com.  Due to the high volume of resumes received, those without salary history will not be considered.  No agencies or phone calls please.  EOE

Paid Search Analyst – Ansira

Ansira is a high-energy, customer engagement agency with corporate headquarters in St. Louis, MO. We are the first agency of our kind, engaging everyone in the marketing channel – from manufacturer to distributor; from retailers to consumers – using insights and customer intelligence to execute end-to-end programs and deliver remarkable results for leading brands.  We have an immediate opportunity in our Addison office for a Paid Search Analyst.

The Paid Search Analyst provides specialized expertise in search engine marketing analysis while executing search campaigns from conception to the very end. These campaigns are then evaluated based on their actual results. The Paid Search Analyst examines the account performance on a daily basis, making optimizations in real time, based on current and past performance.  The Paid Search Analyst must utilize their own judgment when making a majority of optimizations.  These decisions will significantly impact the success of the clients’ campaigns.

PAID SEARCH ANALYST RESPONSBILITIES

  • Manages paid search campaigns on designated search engines, including keyword generation and expansion, negative matching, ad copy testing, bid management, and budget management
  • Creates, implements, tracks, analyzes and optimizes paid search campaigns at a keyword-level, making critical decisions in real time
  • Actively tests and analyzes keywords and copy to meet ROI targets and drive incremental volume
  • Works in collaboration with analytics team to optimize keyword performance
  • Collaborates with other team members to replicate best practices and key learnings across designated search engines; trains other team members on unique findings
  • Autonomously formulates and makes recommendations on paid search (PPC/CPC)
  • Executes, monitors, analyzes, and optimizes paid search (PPC/ CPC) campaigns on a daily basis
  • Partners with other internal departments, including creative, accounting, technology, and project management and external partners such as web publishers to ensure effective coordination and execution of PPC/CPC campaigns
  • Exhibits a keen understanding of search industry trends and changes
  • Produces professional work products on time and on budget
  • Ensures and is responsible for all client data and reports being confidential and secure

QUALFICATIONS

  • Bachelor’s degree in Marketing, Advertising or related professional discipline
  • 3+ years of work experience in interactive/digital marketing or e-commerce environment, preferably in a fast-paced advertising agency
  • Experience monitoring, analyzing and communicating campaign results (must be able to prepare for and present findings)
  • Self-motivated, detail-oriented, and comfortable working within a team.
  • Above-average proficiency in Microsoft Office software package required
  • Competency in a bid management tools Atlas and DART required
  • Experience with major search engine management tools required (ex: AdWords, etc.)

TO APPLY

If you meet these qualifications and want to join our exciting, fast-paced team, please submit resume with salary history to talent@ansira.com.  Due to the high volume of resumes received, those without salary history will not be considered.  No agencies or phone calls please.  EOE