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Yes, you’ve heard mobile is the new thing. Yes, nearly every search and tech conference you’re thinking about this year has a mobile component. Yes, you’ve heard your site should be “mobile friendly” and designed with “mobile first” principles.

But have you heard anything about how to develop a mobile digital marketing strategy?

Thinking “mobile first” and getting all “mobile friendly” are great, but without a coherent strategy behind them, they’re like posting billboards in a tunnel with no lights.

But! You can get a huge jump on forming your mobile digital marketing strategy in just one day, and do it with the help of some of the top experts in the field.

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Don’t worry, you won’t have to drop and give her twenty

By its very nature, SEO is a confusing beast to understand, let alone master. Google is constantly changing the rules and regulations, making it difficult for even the best SEOs to stay on top of it all — but you don’t have to go it alone! There are all sorts of awesome meetings, workshops, and conferences you can attend (like State of Search!), but in case you hadn’t heard, one of the best in the business is coming to Dallas next month, from January 11-13th.

Yes. We’re talking about SEO Bootcamp, hosted by the one and only Rebecca Gill (who, it so happens, will also be speaking at DFWSEM in March)!

What is this SEO Bootcamp?

It’s a hands-on, intensive, three-day training that walks you through the various facets of search engine optimization. Rebecca is an industry expert with more than 15 years’ of digital marketing experience. She’s spoken at more than a dozen engagements, and has been featured on just as many podcasts, talking about the ins and outs of digital marketing and SEO. In fact, her knowledge and skills helped increase her company’s sales by 400% in just two years, largely because of her inbound marketing and SEO tactics. Clearly, the woman is a champion you want on your side.

But let’s talk about what actually happens during Bootcamp – and don’t worry, physical exercise is not required (though we do encourage you to stay active on your own). During day one, you’ll learn about core SEO concepts, competitor and keyword research, site mapping, content reviews, and editorial calendars. Day two digs in deeper, focusing on content optimization, off-page optimization, and some of the more important bits of technical SEO. The final day gets up close and personal, turning into a day of one-on-one coaching and collaboration, helping fine tune the SEO skills you learn over the first two days (but this session is capped at ten people, so you gotta sign up sooner rather than later).

Sounds like a lot of work?

That’s because SEO is a lot of work. But if you want your digital marketing efforts to succeed, you have to put in the time and effort to make sure you’re doing the right things. And you’d be hard pressed to find a better teacher than Rebecca Gill.

Sound good to you? Great! Because we’ve got a special discount for our DFWSEM readers. If you use the Coupon Code DFWSEM2016, you’ll save $500 on your ticket for Days One and Two! This SEO Bootcamp is something you do not want to miss, and tickets are already selling fast, so click here to get yours today!

Be a hero for Dream Fund and have yourself a merry little Christmas too!

Can you hear it? It’s the sound of yuletide joy, the crackle of roasting chestnuts, and the ringing bells of DFW’s most festive shindig of the season! Just like last year, DFWSEM has partnered with ten other marketing, media, advertising, communication and creative organizations to benefit the DREAM Fund at the 6th annual DFW Jingle Mingle.

When & Where

The holiday party is taking place 6pm to 10pm on Thursday, December 1st at the same brilliant venue as last year – 3015 at Trinity Groves. While we had a blast in 2015, we expect 2016 to be even more fun, and we think you should too! You’ll get to network with hundreds of professionals and experts in the industry, all while enjoying some of the finest food and drinks a buffet can offer. There will even be a green-screen photo booth set up (with props!) so you can take festive pictures with your friends and colleagues.

The Dream Fund

Att the end of the day, this is a benefit first, party second, and we’re proud to be helping the DREAM Fund again this holiday season. For those who don’t know, the DREAM Fund is a nonprofit that has been around since 1991, serving the advertising, public relations, and media communities throughout the Southwest. Its mission is to aid our fellow digital marketing colleagues facing unexpected life circumstances, providing financial and emotional support for issues ranging from medical emergencies to life crises.

Tickets

Tickets always go fast – because it’s a roaring good time and a great cause – so be sure to register today to get yours! Right now they’re still on sale, but prices go up the closer we get to the event:

• $30 – Early Bird thru 11/1
• $40 – Regular Admission thru 11/28
• $50 – Door Ticket thru 12/1

And if you’re interested, you can even join the ranks of the other dozens of sponsors and promotional partners by becoming a partner yourself! To learn more about that, and about the DFW Jingle Mingle, visit dfwjinglemingle.com.

We hope to see you there – and don’t forget the bells!

No Need To Convince Me
Let Me Register Already

Shannon Gross and Taylor Stern on running social for “America’s Team”

Dallas Cowboys movers and shakers Shannon Gross and Taylor Stern to lift the lid on the Cowboys’ social media playbook at this month’s joint meeting of DFWSEM and SM Dallas.

It’s October, and that means this month’s DFWSEM gathering will be the last official meeting date for the year. You know what that means, right? It’s time to go BIG, because nobody here is ready yet to call time on 2016 and go home.

We’ve switched it up and switched the date

So move that marker on your DFWSEM calendar to October 20th.  We’ve pulled together another massive opportunity to hang out with our friends at #SMDallas for our long-awaited joint meeting as two leading lights of the Dallas Cowboys social media team step up to present The Changing Face of Social.

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Party of the year is nearly here

The Jingle Mingle annual holiday party is the place to be for anyone in the DFW marketing scene.

Holiday season is upon us

Halloween has passed, the costumes have been put away, and the candy has been picked over until the chocolate is gone and all that remains is off-brand candy corn. That can only mean one thing – the holiday season has officially begun! As you start to plan out your year-end parties, make sure to include the 5^th annual DFW Jingle Mingle on your “must attend” list.
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Disrupting the digital marketing conference landscape

State of Search will be Duane Forrester’s first speaking engagement after leaving Microsoft. Duane is so much a part of the DFWSEM family, we’re secretly hoping he’s planning on parking his cowboy boots in Dallas permanently.

2015 has been sublime

The DFWSEM calendar literally overflowed with insight and ingenuity each month, as ten of the world’s very best search marketers graced the Dallas stage. We’ve welcomed new members, new sponsors, and hit record numbers at meetings.

Yes my friends, it’s been REAL, but now it’s time to strap yourselves in and hold onto your hats. 2015’s State of Search conference is right around the corner, and the real fun is just getting started!
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Attendees left with real-world examples and solutions for local search domination

Mike Blumenthal holds a Q and A session at Local U Dallas hosted by SMU of Plano.

We featured Local University at the beginning of the month, stating that it was going to be the hottest digital marketing event this side of State of Search — and it did not disappoint! I had the distinct pleasure of attending the all day event, and the sheer levels of intelligence in the room and on the stage were incredible.
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