DFWSEM

Dallas/Fort Worth Search Engine Marketing Association

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How to Enter Your DFWSEM Discount Code

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Dallas/Fort Worth Search Engine Marketing Association has moved to Eventbrite for all DFWSEM monthly event registrations. If you’re not a member of DFWSEM you pay $40 to attend our monthly events, but as a member you attend for FREE. So how do you get registered and attend for free?

Members have been provided a unique Discount Code. When you are on the monthly event preview page you will see a registration section titled Tickets. Click the Enter Promotional Code field, enter your unique Discount Code, and click Apply Code. Assuming you’ve entered a valid code the cost of your registration will be zeroed out. Easy peasy.

If you have paid your DFWSEM Membership, but have not yet recieved your unique member discount code, email inf[email protected] for assistance.

Dallas Cowboys Social Media Team Headline Joint Meeting of DFWSEM and SMDallas

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Event Details

Speakers: Shannon Gross and Taylor Stern

Date
October 20, 2016

Schedule
6:00 pm – Registration
7:00 pm – Presentation
8:15 pm – Networking

Location
Angelika Dallas
5321 E. Mockingbird Lane
Dallas, TX, 75206

Plenty of FREE parking available or take DART to Mockingbird Station

No Need To Convince Me
Let Me Register Already

Shannon Gross and Taylor Stern on running social for “America’s Team”

Dallas Cowboys Social Media Team members Shannon Gross and Taylor Stern will lift the lid on the Cowboys' social media playbook.

Dallas Cowboys movers and shakers Shannon Gross and Taylor Stern to lift the lid on the Cowboys’ social media playbook at this month’s joint meeting of DFWSEM and SM Dallas.

It’s October, and that means this month’s DFWSEM gathering will be the last official meeting date for the year. You know what that means, right? It’s time to go BIG, because nobody here is ready yet to call time on 2016 and go home.

We’ve switched it up and switched the date

So move that marker on your DFWSEM calendar to October 20th.  We’ve pulled together another massive opportunity to hang out with our friends at #SMDallas for our long-awaited joint meeting as two leading lights of the Dallas Cowboys social media team step up to present The Changing Face of Social.

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5th Annual Jingle Mingle Party Is December 3rd

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Party of the year is nearly here

The Jingle Mingle annual holiday party is the place to be if you're in the DFW marketing scene.

The Jingle Mingle annual holiday party is the place to be for anyone in the DFW marketing scene.

Holiday season is upon us

Halloween has passed, the costumes have been put away, and the candy has been picked over until the chocolate is gone and all that remains is off-brand candy corn. That can only mean one thing – the holiday season has officially begun! As you start to plan out your year-end parties, make sure to include the 5th annual DFW Jingle Mingle on your “must attend” list.
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Local Love: Getting to 3rd Base with Mike Blumenthal

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SERP climbing for fun and profit

Local search guru Mike Blumenthal uses humor and true stories to share recent observations in Google rankings for local businesses

Local search guru Mike Blumenthal uses humor and true stories to share recent observations in Google rankings for local businesses

 

Final DFWSEM meeting of 2015 ends on a high note

This was the last DFWSEM meeting of the year before State of Search, and someone clearly decided to end on a high note. Mike Blumenthal brought out the pre-Halloween tricks and treats that take local SEO from mediocre to magical.

Who’s Mike Blumenthal?

Professor Maps. Local search wizard. The guy who has folks from Google dropping by his office. You know he founded Local U, right? Mike is the guy people mean when they say, “I know a guy.”
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Local University Coming to Dallas this October

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The hottest digital marketing event this side of State of Search

Local U is coming to the SMU Plano campus on October 15th where you can learn from world leading experts in local search.

Local U is coming to the SMU Plano campus on October 15th where you can learn from world leading experts in local search.

Workshop turns local business owners into local marketing experts

If you’re looking to understand the ins and outs of local search and SEO, then you’re in luck! Local University (a.k.a. Local U) — a full-day digital marketing workshop — is coming to the Dallas area (Plano) on October 15th, and we couldn’t be more excited for all the small business owners, agencies, and corporations here in the DFW area.
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Future Tense, Present Perfect: Predictions and Trends with Brett Tabke and Joe Laratro

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What’s coming next and what’s happening now

Joe Laratro - Forget Future Shock – SEO and Social Virtual Reality

Joe Laratro predicts the future of SEO being bright; you may have to wear shades.

Beating the heat

This month’s meeting of DFWSEM was cooler than being cool. It was ice cold. The air conditioning and the data were both icy — as was the beer, courtesy of event sponsor Advice Interactive Group, which was on hand with goodies and good local search info.

President Scott Vann started the ball rolling, then handed the mic off to past president Rob Garner to discuss The Vine Foundation, a charity that provides both necessities and ongoing life skills education to those in need. Of particular interest to those of us who are lucky enough to understand technology, The Vine Foundation teaches computer skill classes and is always looking for volunteers or donated laptops.

In other coolness, State of Search continues to rack up the points. The number of available tickets continues to dwindle rapidly. Speaker pitches have been completed and invitations have been sent out. eFrogs are charging up to take attendees all over Deep Ellum. But now there’s even more news.

Title sponser? Bing. Yeah. It’s like that.
Conference Hotel? Hotel Indigo. Stylishness for your face.
Final keynote speaker? Basecamp brand and marketing hotshot Mig Reyes!

Clearly, the only people who are going to miss State of Search are people who are going to wish they hadn’t missed State of Search. Register before September 1st and save $100 on tickets. But don’t delay – once they’re gone at this price, they won’t be coming back.

Gazing into the future

Brett Tabke

Brett Tabke observes how web page UI continues to evolve thanks to mobile growth.

SEO stalwart and Pubcon founder Brett Tabke took the stage next, extrapolating from current trends he’s noticed to spin a few predictions.

Starting with design, he pointed out that mobile has made a huge difference. Visuals are cleaner, with no drop shadows or rounded corners. They’re bigger, too, and higher resolution to be visible across different sorts of screens. Add transparent buttons and parallax scrolling and you have a more immersive environment for users on any given device. As a result, design that doesn’t take touch into account or that relies on agent sniffing has fallen out of favor, along with CSS mouse-over menus and 3D buttons that might clutter the view.

In light of these trends, Brett speculates we might be seeing more sites that are 100% graphics – just pure images with a bit of mapping for links. And given the big change from Google to Alphabet, we’re likely to see a multi screen-centric view gain popularity, considering the new Google CEO, Sundar Pichai, is an Android guy.

But things really got cool on the subject of virtual reality (VR). The first version of the much-discussed Oculus Rift will be out in January. Going out on a limb, Brett claimed this will be a literally world-changing development. He also pointed out that Facebook stands to be the big winner in the VR space as owners of the Oculus VR company with a built-in user base. Successful VR and verified identities are a great recipe for the creation of entirely virtual worlds, and Facebook is positioned to be front and center.

Attendees network after the meeting over cold beer and warm pizza.

Attendees network after the meeting over cold beer and warm pizza.

What’s happening now

Tandem Interactive CEO and Pubcon speaker liaison Joe Laratro took the podium next to talk about current trends. Starting with the departure of Google’s Matt Cutts and how that impacted Mobilegeddon, he pointed out that we’re already in a different era.

But that isn’t all bad. Thanks to an improving economy, more companies are spending on SEO again, and doing so here in the US. In order to keep the momentum going, clean and classic SEO tactics are still the order of the day. Regular content additions are a must, but they must be useful and high quality. Link building hasn’t gone away, but it should be managed with care and audited quarterly. And in order to rank well on local search, “Barnacle SEO” is crucial. If Yelp ranks as the first search engine result for your type of business in your area, well, you’d better be sure your Yelp page is flawless. Don’t forget UX, either. If customers can’t easily use your site on any device, they’ll go somewhere else.

Following the presentation guests pick Joe Laratro's brain.

Following the presentation guests pick Joe Laratro’s brain.

Of course, right around the corner is the much-discussed Internet of Things. Imagine a self-driving car; how cool would a Vegas taxi be with location-triggered ads that match possible destinations as tourists glide down the Strip? It’s important that marketers keep an eye out for new opportunities as more and more things are networked.

Finally, one lucky winner had their business card drawn out of the fishbowl, winning a ticket to October’s Pubcon Las Vegas. Laurie Shook, President of SMC Dallas, took the prize.

On September 9, DFWSEM will host Brad Geddes. Brad has spoken everywhere from Romania to Spain, to Silicon Valley, and all points in-between. He specializes in demystifying the more inscrutable aspects of SEO and PPC. It sounds like a pretty cool event and would be a shame for you to miss it.

Slidedeck – Brett Tabke

Slidedeck – Joe Laratro

Periscope Video – Brett Tabke

Periscope Video – Joe Laratro

SMU Launches Digital Marketing Certificate Program

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Fast track your marketability

SMU CAPE Digital Marketing Certificate

SMU CAPE now offers a digital marketing certification program to add to your marketable credentials

SMU Continuing & Professional Education (CAPE) is pleased to announce the launch of its new Certificate Program in Digital Marketing.  Upon completion of the program you may add a Professional SMU Certificate in Digital Marketing to your credentials. The program consists of two required courses and two related electives of your choice and can be completed in as little as one semester (6 months) or as long as 18 months.

Special discount available for DFWSEM members

DFWSEM and DFW employers were instrumental in the development of this program.  As a DFWSEM member you will receive a discount off the entire certificate program or off one of the related individual classes (if you would like to just take an individual class and not pursue the whole certificate).  To receive your discount of $200, $100, or $50 please use code DFWSEM15 when you register.  The level of discount is dependent on what you select.

SMU CAPE intentionally keeps class numbers very low to allow for a higher quality student experience.  Please register early to avoid being waitlisted.

Class registration links

Read more about the SMU CAPE Digital Marketing Certificate Program.

Search Engine Land Teams Up With DFWSEM To Recognize Charitable Marketers

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Are your search marketing results stellar? Now they can be award-winning, too

Search Engine Land Landy Awards 2015

DFWSEM board will participate as a judge at the Search Engine Land Landy Awards 2015

Whether you are an individual consultant, an external agency or in-house search marketer for a small business or enterprise, if you and/or your team have achieved outstanding results from organic and/or paid search, then your efforts deserved to be recognized!

Search Engine Land recently announced the addition of an industry awards program, a.k.a. “The Landy Awards” to the lineup for the annual Search Marketing Expo and conference in New York City this fall.

With twelve search marketing award categories covering SEO, SEM, mobile, local, retail search marketing, and individual achievements, there are a number of ways to earn recognition for your best search marketing success story or honor an exceptional team member.

Search Engine Land is pleased to have partnered with the board of DFWSEM, which will be participating in the judging of the “Pay It Forward” category – an award that recognizes an individual or an agency for volunteer hours (or steeply discounted consulting rates) for digital marketing expertise committed to helping a non-profit/charitable organization with its online marketing efforts.

Celebrate the power of search – all profits for charity!

Over the years at the annual SMX After Dark event, the search marketing community has helped raise more than $60,000 in donations to charitable organizations.

This year, with the addition of the awards ceremony, together we’ll celebrate the search industry and give back at the same time, with all profits from awards entry fees, sponsorships and event celebration tickets sold going two worthy charities: BeTheMatch.org and CODE.org.

Search Engine Land’s parent company, Third Door Media, guarantees a minimum $5,000 donation.

The Awards Ceremony and After Dark party will take place at @SMX East in New York City, Wednesday evening (8 pm – 11 pm). Tickets for this event are available for $75 when you register for an All Access Pass or Expo+ Pass (FREE, with pre-registration) to SMX East.

  • Entry Deadline: July 31, 2015
  • Finalists Announced: September 1, 2015
  • Awards Celebration:
    • When: September 30, 2015 @ 8 pm – 11 pm
    • Where: @SMX East After Dark Event
      • BB King’s Times Square, NYC
    • What: Opening Cocktails, Awards Ceremony, Hors d’Oeuvres + 2 Hours of Live Entertainment!
    • Who: The Search Marketing Community +  YOU!

Learn more about the 2015 Search Engine Land Awards, including details and guidelines for entry in each category, and information about how to sponsor the awards.

Do It Right When Everything Goes Wrong

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Scott Monty offers DFWSEM and Social Media Dallas a guide to crisis communications

Scott Monty

Scott Monty has your crisis up against the wall

Event Details

Speaker: Scott Monty

Date
July 8, 2015

Schedule
6:00 pm – Registration
7:00 pm – Presentation
8:15 pm – Networking

Location
NOAH’s Event Center
2251 N Greenville Ave
Richardson, TX 75083

Plenty of FREE parking available.

Hold onto your deerstalkers, folks. I Hear of Sherlock Everywhere podcaster, pioneer corporate social media visionary and Digital Strategy Consultant Scott Monty is coming to Dallas. Scott will be appearing at a joint meeting of DFWSEM and Social Media Dallas on Wednesday, July 8 at NOAH’s Event Center in Richardson.

If there’s anyone who understands how to nip a crisis in the bud, it’s Scott Monty. He initiated and led Ford’s social media practice, including crisis communications and blogger relations. Ranked by The Economist as one of the top 5 of the 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, he’s also an American Marketing Association board member. And he’s been a featured keynote speaker everywhere from the New Media Expo to Social Media Week.

Scott will be presenting Digital Crisis Communications: A Survival Guide, to help you brace for the wide-ranging effects of a crisis in the Internet era. As he puts it, “Crises can happen to any business at any time, through circumstances that are within their purview or beyond their control. Certainly in the digital era, a crisis can spread farther and wider than ever before, making the effort feel like fighting a raging forest fire with a squirt gun.”

Fortunately, your business can prepare for and handle any sort of fallout from a misstep, and Scott will discuss:

  • How it’s been done before: case studies of digital crisis communication
  • Mistakes to avoid as you navigate the crisis
  • Which assets are the most important to have at hand when you need them

Clearly, this is a can’t-miss evening. 

There are only 300 seats available for this event, so there is no time to waste. Registration for this evening is being handled via Eventbrite. DFWSEM members received a unique discount code code via email and should use it to register for FREE immediately. Non-members should use the discount code DFWSEM to save $10 when they register via Eventbrite as well. So sign up today or risk missing out on vital tactics that can make all the difference when you find yourself facing a social media mob.

NOAH’S Event Center – Richardson

Noah's Event Center Richardson

This is just around the corner from where we used to meet. When you exit 75 go east on Campbell Rd. At the second stop light turn left on Greenville Ave. Go through the next stop light and make your first left hand turn into the parking lot. Less than one mile from the Hyatt North Dallas you will find this great new venue.

A (Moving) Picture is Worth a Thousand Clicks

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Harnessing the Power of Video to Improve Your Marketing Performance

Casey Henry

Casey Henry is all smiles about the future of video

DFWSEM only meets once a month, so we have to make it count. Despite the stormy weather, this month was no exception, with announcements and networking before a main event that contained more information than the most ardent nerd heart could desire.

There was the usual snack-and-beverage-fueled networking before the presentation, something the new NOAH’s Event Venue in Richardson makes particularly easy. Every attendee gets one ticket before and one ticket after the meeting that can be exchanged for beer, wine, or a soft drink, and there is plenty of room for conversation.
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Contact Us

DFWSEM Association
13155 Noel Road, Suite 982
Dallas, TX 75240

Visitors by Appointment Only

[email protected]

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