DFW SEM

WrightIMC is one of the leading online marketing agencies (with a deep background in search engine marketing) in the Southwest. WrightIMC has doubled in size every year since its inception five years ago for one simple reason: we expect and deliver big results for our clients.

In response to our rapid growth, we are currently hiring a Search Engine Optimization (SEO) Specialist.

We only hire the best candidates, and then we let them do their jobs. We do our best to keep our workplace fun, exciting, unique and respectful. So, we want people with those same attributes.

SEO Specialists work closely with Senior WrightIMC Executives to ensure that sites have optimal external and internal linking strategies and adhere to the best practices for on-page optimization. If you don’t understand that last sentence, this position may not be for you.

We expect that our SEO Specialists:

• Have advanced knowledge of SEO processes and tools (Google Analytics certification is a big bonus)
• Can articulate, and train others in, SEO best practices
• Harbor a strong desire to learn and a passion for search marketing and interactive marketing in general
• Have at least 2 years professional working experience in internal- or client-facing online marketing positions, preferably in an agency
• Possess 2 or more years of advanced search engine marketing experience
• Can show experience setting up an SEO campaign that delivered measurable results (Results from large sites are the most impressive)
• Are excellent writers (writing samples required) and oral communicators
• Are up to date on industry news and trends

The Icing on the Cake:

• A Bachelor’s Degree in Journalism/Marketing/Communications
• Working knowledge of GWO, PPC, CMS and web development
• Experience working with content marketing and social media strategies
• A portfolio of past Internet marketing campaigns

You will be expected to spend time outside of work researching and staying current on industry trends. This means time researching, practicing and reading during your free time. For the right person that is a pleasure, rather than a chore. If you already have a lot of SEO experience, you must also have an open mind. We have our own process that may be different than what you learned somewhere else. And, it works well, so we expect our employees to follow it.

This position is based in our offices in Plano, Texas, and we will not consider candidates who need to work from home or other geographical locations. Any agencies or off-shore applicants will be wasting their time responding to this ad. Successful candidates must be able to work in the United States. For consideration, go to http://wrightimc.com/seo-account-executive/ to fill out an application.

WrightIMC offers full benefits to all full-time employees and is an equal opportunity employer.

Hiring Organization: WrightIMC

The SEO Services Program Manager role will deliver on and off-site search optimization offerings for
national brand clients. This role interfaces with internal and external customers, product development
groups, support teams and others to deliver custom solutions. This role demonstrates expert proficiency with
online search, website, and social media technologies.

Job Summary

The SEO Services Program Manager will be responsible for designing and implementing custom SEO solutions for national brand customers, then assigning work to a team of SEO analysts and while monitoring the work completion and results. The Program Manager will assist the sales organization acquire clients and draft statement of work (SoW) documents.

Key Competencies

Analytical abilities

• Can quickly analyze issues to identify root cause
• Able to evaluate large volumes of data to make inferences and recommendations

Customer Focus

• Demonstrates dedication to meeting client expectations and requirements
• Establishes and maintains effective relationships with clients
• Seeks client feedback and incorporates it into future activities

Presentation Skills

• Can draft and deliver customer presentations
• Can draft and deliver presentations to internal leaders and stakeholders

Managing through System & Process

• Can design practices, processes, and procedures to assist in search campaign management
• Can work with other team members to accomplish common goals
• Demonstrates dedication to meeting client expectations and requirements

Technical SEO skills

• Understanding of W3C standards, schema.org and Google webmaster guidelines
• Determine and correct on-site issues such as broken links, page errors, etc.
• Proven methodologies and tactics for generating off-site SEO signals
• Perform page updates within content management systems

Managing and measuring work

• Create, assign, and measure work completion across internal external teams

Manage direct reports

• Conduct 1-on-1 assessment of individual employees
• Conduct staff meetings to set team and organization goals
• Discipline employees who do not comply with work requirements

Required Skills and Qualifications

• Bachelor’s Degree in Management Information Systems, Computer Science or related fields
• 5+ years of demonstrated experience as an SEO Specialist with web development experience
• 1+ year of experience managing direct reports
• Experience drafting and delivering sales and marketing materials to prospective clients such as sales presentations and SoWs
• Strong technical understanding of industry standard content management systems such as WordPress, Drupal, SharePoint, SiteCore, etc.
• Very strong oral and written business communication skills, including the ability to interact with customers and present concepts clearly to your audience
• Solid understanding of web protocols, web application architectures and frameworks
• Expertise in HTML, CSS, and cross-browser development and other SEO related technologies
• Expertise in Schema.org and Google Webmaster guidelines
• Expertise in web analytic technologies and tools such as Google Analytics and Google Webmaster tools

Primary Location
Dallas, Texas

Organization
Global Services

Schedule
Full-Time

Apply at Reach Local

Marketing Optimization Analyst

Company Description

Long Range Systems (LRS) is the leading global provider of on-site paging, guest management, business intelligence and market research tools.  LRS hardware and software solutions are used in a variety of settings including the hospitality, medical, retail and automotive industries. Based in Addison, Texas, we are an international company with sales/service offices throughout the world and more than 80,000 locations using LRS products and services.  Founded in 1993, LRS owns 20 patents and markets over 30 products designed to enhance on-site guest and staff communication, track customer utilization rates and improve customer acquisition, retention and satisfaction levels.

Position Overview

LRS, the market leader in onsite paging solutions, is working on the next generation of multimedia communication products and we are looking for a Marketing Optimization Analyst to provide professional analysis of the business across multiple disciplines.  This position is mainly responsible for utilizing web data and analysis to create ongoing recommendations for improving online user experience, increasing sales conversion, and optimizing marketing campaigns.  This role will also support a variety of research needs from the organization including the identification and measurement of business KPIs, and assisting with conducting market research and analyzing market/sales data.  The Marketing Optimization Analyst must possess analytical, marketing, and business savvy.

Key Responsibilities & Required Skills

• Design and regularly publish management-level dashboards and reports measuring KPIs, online behaviors, and campaign performance.
• Assist in defining key performance indicators (KPIs) for products and marketing programs.
• Develop and maintain advanced tagging strategies for measuring revenue attribution and capturing multi-channel campaign performance across digital and offline marketing channels.
• Oversee SEO and PPC programs implementing improvements that further increase visibility, visitation, conversion, and other KPI performance measures.
• Develop complex queries to support data extracts for marketing campaigns, which involves collaborating with internal and external resources.
• Make recommendations for optimizing the performance of marketing programs.
• Provide thought leadership on best practices related to web analytics, website measurement, and A/B and multivariate testing.
• Lead proprietary and secondary research projects in support of business needs.
• Conduct in-depth analysis of competitive industry trends and historic performance at both the individual product and customer segment level.
• Assist with ad hoc queries and provide analytical support to stakeholders.

Candidate Qualifications & Relevant Experience

• Bachelor’s degree, quantitative methods degree preferred.
• At least 3 years of work experience in digital measurement and optimization.
• Exceptionally strong quantitative & analytical skills required; and experience coordinating with technology developers in regard to placement and testing of tracking and measurement code a significant plus.
• Passion for the online marketing space with a solid track-record of managing and/or tracking interactive marketing channels (search, online media, website development, email, social, etc.).
• Deep knowledge of various measurement technologies such as: website traffic analytics software (tagging and log file based) such as Omniture (SiteCatalyst), WebTrends, CoreMetrics; however, extensive Google Analytics experience required. GA certification and Google Optimizer experience a plus.
• Experience directly managing PPC campaigns via Google AdWords, Yahoo/Bing; specifically with optimizing conversions and CPLs.
• Deep knowledge of ad serving platforms such as: DoubleClick/DART, Atlas, etc.
• In-depth knowledge of integrated marketing and CRM disciplines (including primary research, online advertising, customer segmentation, targeting, direct marketing, customer care).
• Excellent Excel and PowerPoint skills required.  Experience with Shufflepoint or a similar tool is a plus.
• Excellent communication & presentation skills along with interpersonal and influencing skills.

To apply, please visit

http://jobview.monster.com/Marketing-Optimization-Analyst-Job-Addison-TX-115421652.aspx

or send your resume to Barbara@pager.net

ClickMotive provides digital marketing solutions for the automotive industry and is looking for SEO Specialists to fill a role as part of the Search Team supporting car dealers in their Search Engine Optimization and Online Marketing efforts. Candidates should have 1 to 3 years of SEO experience as well as strong communication skills and desire to learn new things. Familiarity with Excel and basic html would also prove valuable.

Responsibilities include:

• Performing Keyword Research and explaining the value of key phrase selection to clients.
• Writing, Proofing and Updating site content with dealer input and SEO best practices in mind.
• Reviewing dealer sites for SEO, usability and crawling issues.
• Reviewing Google Places and citation sources for Local Search Optimization.
• Assist in the preparation of client ranking and analytics reports (an analytic mindset and an understanding of Excel will be highly valuable).
• Consulting clients on Social Media & Reputation Management best practices.
• Staying current on Search Engine Optimization and Online Marketing topics.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Programing or related field a plus but not required
• SEO and Analytics related certification would be valuable but is not required
• 1 to 3 years of SEO experience
• Related online marketing experience is a plus, but not required for this position.
• Strong organizational skills will be very important. The new hire will have to keep track of the progress of numerous ongoing projects.
• Strong written and verbal communication skills.
• Proficient at Microsoft Excel.
• Strong problem solving and analytic skills.
• Desire to learn and become part of the ClickMotive search team.

This is a full-time position with full benefits including health insurance and 401(k) available. Qualified candidates should reply to jobs@clickmotive.com with a recent resume and cover letter.

About ClickMotive
ClickMotive is an innovative and rapidly growing software company that creates Interactive Marketing Software exclusively for the Automotive Industry. The ClickMotive suite of FUSION™ products includes Dealer Websites, Auto Group Websites, Regional Websites, OEM Websites, Mobile Websites, Search Engine Marketing (SEM) Programs, Search Engine Optimization (SEO) Expertise, Video Marketing, Lead Delivery, Admin Tools, Content Management, Reporting Analytics, Customization and Support.

ClickMotive provides digital marketing solutions for the automotive industry and is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients. The individual must possess the ability to learn quickly, multi-task, and be able to work successfully in a fun environment with minimal supervision.

This position is for a highly analytical and organized individual to help manage daily PPC efforts across multiple search engines. The candidate will be responsible for:

• Ensure that paid search campaigns are properly launched and maintained
• Follow the production process of new SEM accounts and websites
• Daily bid-management per keyword/ad-group and general pacing of traffic delivery
• Develop short, compelling creative copy that conforms to search engine specifications and elicits the desired user response
• Optimize campaigns on an ongoing basis to improve performance
• Perform quality assurance on active campaigns
• Maintain contact with vendor partners to monitor campaign changes
• Generate and assemble internal and external reports, including traffic and backend accountability
• Produce actionable analyses and recommendations for our clients and internal processes

Qualifications:

• Bachelor’s degree in Marketing, Advertising, or related field a plus, but not required.
• PPC and Analytics related certification would be valuable but is not required
• 1 to 3 years of PPC / SEM online marketing experience
• Experience working in interactive media and/or prior experience at a search engine or interactive advertising agency is beneficial but not required.
• Strong organizational skills a must. Individual will have to keep track of the status on dozens of requests at the same time.
• Able to work with large data sets quickly, accurately and efficiently.
• Solid communication skills (both written and verbal).
• Advanced skills in Microsoft Excel & Power Point
• Detail oriented with strong analytical and problem solving skills.
• Desire to learn and become part of the ClickMotive search team.

This is a full-time position with full benefits including health insurance and 401(k) available. Qualified candidates should reply to jobs@clickmotive.com with a recent resume and cover letter.

About ClickMotive
ClickMotive is an innovative and rapidly growing software company that creates Interactive Marketing Software exclusively for the Automotive Industry. The ClickMotive suite of FUSION™ products includes Dealer Websites, Auto Group Websites, Regional Websites, OEM Websites, Mobile Websites, Search Engine