Online Marketing Analyst: E-Commerce – Ace Cash Express

Online Marketing Analyst Overview

The Online Marketing Analyst at Ace Cash Express is responsible for developing, managing, and analyzing paid search marketing campaigns utilizing a combination of quantitative and qualitative tools in support of ACE’s e-commerce business. The analyst will play a critical role in generating consumer insights, defining marketing test criteria, optimizing funnel metrics, and effectively managing paid search marketing campaigns. This position reports to the Manager of Online Marketing.

Duties and Responsibilities

  • Own and strategically manage ACE’s paid search (PPC) program to drive profitable incremental revenue growth
  • Collaborate with Manager of Online Marketing and E-Commerce team to develop and execute new PPC marketing campaigns including the following:
    • Appropriate campaign structure
    • Use of appropriate creative assets
    • Appropriate tagging, ensuring comprehensive and accurate tracking
    • Executing and analytically sound tests; driving click-through rate and conversion rate improvements across campaigns
  • Perform analysis on website traffic from PPC sources, identify important data points, generate actionable insights, and provide recommendations for improvement
  • Periodically analyze and report on campaign performance
  • Periodically conduct competitive analysis to be aware of industry landscape
  • Perform ad-hoc analysis as requested by management

Qualification and Requirements

Bachelors’ degree in marketing or a quantitative field. Ideal candidate will have a minimum of 3-5 years of digital marketing experience and must be an expert in PPC. 2 years of experience with consumer web analytics. Functional knowledge of website tagging and tracking best practices required.

Skills and Knowledge

Expert knowledge of Google Adwords and Bing Ads required. Google Adwords Certified and Bing Ads Accredited Professional preferred. Experience using web analytics solutions like Omniture or Google Analytics preferred. Must be proficient in Microsoft Office, particularly Microsoft Excel, Word, and Power Point. Must be able to understand and optimize key marketing metrics. Data-mining skills using SQL and Business Objects is highly desirable. Excellent planning, organization and problem-solving skills are a must. Must be able to collaborate across multiple organizational levels of the. Strong verbal and oral communication skills are required.

To Apply:

APPLY FOR THE POSITION HERE.

Director, Online ROI Marketing & Web Optimization – Ace Cash Express

Summary

The Director of ROI Marketing & Web Optimization at Ace Cash Express will be responsible for leading the customer acquisition, web optimization and online testing programs for ACE’s e-commerce business.  As an integral member of the e-commerce leadership team, this position will partner across various groups to lead initiatives focused on customer acquisition, conversion funnel optimization,  marketing mix planning and channel economics. A very heavy emphasis on ROI marketing and ROAS is expected.

Duties and Responsibilities

  • Direct and oversee all aspects of online customer acquisition activities across paid search, display, affiliate, social and emerging online marketing channels
  • Develop and implement the web optimization and testing strategy for the online business unit; identify key consumer behavior trends and preferences utilizing an extensive suite of web analytics tools including Clicktale, Google Analytics, Adobe Site Catalyst and Adobe Target
  • Develop and execute hypotheses-driven test plans (A/B, multivariate, ad copy, landing page, creative) to support the new customer acquisitions goals and learning agenda of the business
  • Lead, develop and mentor a core team of in-house PPC and online marketing analysts as well as affiliate and display channel managers.
  • Ownership of a multi-million dollar online marketing budget. Develop recommendations on marginal spending decisions based on LTV economics and potential of each channel.
  • Lead all Search Engine Marketing (PPC) initiatives utilizing a combination of quantitative & qualitative skills. Develop and execute bidding strategies balancing ROAS requirements with market share gains.
  • Routinely perform competitive assessments and reshape strategy and supporting tactics as market trends evolve.
  • Manage all aspects of the growing affiliate, display and media buy programs. Identify key partnership opportunities, negotiate deal structures and implement test programs
  • Execute complex, in-depth analysis using a combination of internal proprietary data, third party sources and web analytics tools to optimize customer acquisition and conversion funnel across multiple products and channels
  • Develop monthly business reviews for executive management presentations; participate in annual budget development process. Translate analytical findings into persuasive business cases and gain organizational consensus on resource allocation; demonstrate ROI of proposed projects
  • Partner with key stakeholders across the organization in brand marketing, operations, technology, risk, product development and data services to implement key projects that improve customer experience and optimize the conversion funnel.

Qualification and Requirements

Bachelors’ degree in a quantitative field (economics, mathematics, finance, statistics, engineering, business) required. Master’s degree preferred. 5+ years’ experience in quantitative and qualitative marketing analysis in a high growth environment, preferably in consumer financial services. Experience managing multi-million dollar marketing budgets in a high-growth vertical. In-house experience is highly preferred although prior agency experience will be considered.

Knowledge & Skills:


Expert knowledge of Google Adwords, Microsoft AdCenter and Google Analytics is a pre-requisite. Working knowledge of Content Management Systems, Web Analytics tools and Tag Management Systems required.  Excellent planning, organization and problem solving abilities are a must. Proven track record of developing persuasive and compelling business cases and executive level presentations. Demonstrated ability to lead teams and work successfully with all levels of the company. Must be creative, collaborative and able to work well with ambiguity.  Strong verbal and oral communications skills are required.

To Apply:


APPLY FOR THE JOB HERE.

Sr. SEM Specialist – Hotels.com

SENIOR SEM SPECIALIST OVERVIEW:

Hotels.com SEM team is looking for a candidate with a curious personality, with in-depth knowledge in analytical roles, with extensive Microsoft Excel knowledge, and good communication and organization skills.

SEM SPECIALIST RESPONSIBILITIES:

  • Maximize Revenue within a set ROI
  • Manage SEM campaigns in different languages for different markets
  • Keep campaigns up-to-date according to the changing policies and best practices of various search engines
  • Lead the market with cutting-edge messaging and landing pages
  • Drive performance improvements with constant exploratory analysis of data and consequent campaign implementation
  • Gather actionable data from various sources to ensure consistent and continual optimization of campaigns
  • Plan, implement and analyze tests
  • Contribute to the development of search marketing strategy & process
  • Keep internal & external relationships with vendors, partners, and customers

QUALIFICATIONS:

  • Ability to process big amounts of data, and to understand trends within that data
  • Excellence in implementation
  • Excellent attention to detail and organizational skills
  • Experience managing large, cross-functional projects and teams
  • Strong communication skills

WORK EXPERIENCE AND EDUCATION REQUIREMENTS:

  • University degree or equivalent with financial or quantitative focus
  • 3+ years of demonstrated work experience in mathematics, statistics, computer science/engineering, or other quantitative field
  • High competence in Microsoft Excel
  • Fluent in English
  • Background in online advertising, paid search, or e-commerce a plus but not required

TO APPLY:


Apply for the position at this link:
http://expediajobs.findly.com/career/45645/Sr-Sem-Specialist-Texas-Tx-Dallas

About Expedia, Inc.

Our mission is to revolutionize travel through the power of technology.
Collectively, the Expedia, Inc. brands cover virtually every aspect of researching, planning, and booking travel, from choosing the best airplane seat, to reading personal travel reviews of hotels, to planning what to do in a destination once you arrive. The Expedia, Inc. portfolio serves both leisure and business travelers with tastes and budgets ranging from modest to luxury. Expedia delivers consumer travel demand from nearly every continent to nearly 149,000 hotels and hundreds of airlines, tour operators, car rental companies and destination services supply partners. Please visit company website to learn more about our travel brands.

Paid Search Manager – Ansira

Ansira is THE high-energy, customer-engagement agency.  We are the first agency of our kind, empowering clients to unleash the full value of their customers and retail partners by transforming big data into intelligence-driven marketing.  We have an immediate opportunity in our Addison, TX office for a Paid Search Manager.

The Paid Search Manager oversees paid search campaigns (Google and Bing) for major and well-recognized national brands.  This position is for the individual who knows paid search engine marketing and optimization inside and out. He or she must want to complete search campaigns from conception to the very end – and then be evaluated based on the actual results of those campaigns. In addition, the selected individual must be able to work with both sophisticated and unsophisticated clients directly and in a professional manner to help educate them on the pros and cons of various search strategies and tactics. The Search Manager may also be responsible for helping grow and train the search staff.

Paid Search Manager Responsibilities

  • Develop paid search campaigns, including setting strategies and testing protocols
  • Plan, execute, and report results for PPC/CPC campaigns
  • Monitor the progress of PPC/CPC campaigns with a bid management tool
  • Generate weekly, bi-weekly, monthly, and/or quarterly campaign performance reports for clients
  • Work with media planners and buyers to maximize possible synergies between display advertising campaigns and search campaigns
  • Meets deadlines for updating campaigns for optimizations and product/service promotions
  • Be the point of contact with search engine representatives
  • Provide POVs for new search engine advertising initiatives and on an ad hoc basis in response to questions from internal teams and clients
  • Maintain a consultant- and/or expert-level understanding of search industry trends and changes
  • Provide support to new business efforts by contributing to the collection of data, conducting market research, and/or providing insights to other agency personnel
  • Create and manage client and industry benchmarks for search marketing performance
  • Create and deliver analytics reports for search clients on a weekly, monthly, quarterly, annual, and/or ad hoc basis
  • Make campaign optimization recommendations to search clients and account teams
  • Present campaign performance reports to search clients and answer questions competently and professionally

Requirements:

  • Bachelor degree plus 4+ years of work experience in interactive marketing and/or e-commerce, including extensive experience with major paid search networks and bid management tools
  • Experience monitoring, analyzing, and communicating campaign results
  • Experience formulating and making recommendations on paid search (PPC/CPC) campaigns for large corporate clients
  • Experience executing, monitoring, analyzing, and optimizing paid search (PPC/CPC)
  • Experience managing paid search budgets and spending on the client side and billing on the search engine side
  • Proficiency in Microsoft Office software packages
  • Competency in a bid management tool such as Kenshoo, Marin, etc.
  • Competency in major search engine management tools such as AdWords, etc.

TO APPLY


If you meet these qualifications and want to join our exciting, fast-paced team, please submit resume with salary history to talent@ansira.com.  Due to the high volume of resumes received, those without salary history will not be considered.  No agencies or phone calls please.  EOE

Paid Search Analyst – Ansira

Ansira is a high-energy, customer engagement agency with corporate headquarters in St. Louis, MO. We are the first agency of our kind, engaging everyone in the marketing channel – from manufacturer to distributor; from retailers to consumers – using insights and customer intelligence to execute end-to-end programs and deliver remarkable results for leading brands.  We have an immediate opportunity in our Addison office for a Paid Search Analyst.

The Paid Search Analyst provides specialized expertise in search engine marketing analysis while executing search campaigns from conception to the very end. These campaigns are then evaluated based on their actual results. The Paid Search Analyst examines the account performance on a daily basis, making optimizations in real time, based on current and past performance.  The Paid Search Analyst must utilize their own judgment when making a majority of optimizations.  These decisions will significantly impact the success of the clients’ campaigns.

PAID SEARCH ANALYST RESPONSBILITIES

  • Manages paid search campaigns on designated search engines, including keyword generation and expansion, negative matching, ad copy testing, bid management, and budget management
  • Creates, implements, tracks, analyzes and optimizes paid search campaigns at a keyword-level, making critical decisions in real time
  • Actively tests and analyzes keywords and copy to meet ROI targets and drive incremental volume
  • Works in collaboration with analytics team to optimize keyword performance
  • Collaborates with other team members to replicate best practices and key learnings across designated search engines; trains other team members on unique findings
  • Autonomously formulates and makes recommendations on paid search (PPC/CPC)
  • Executes, monitors, analyzes, and optimizes paid search (PPC/ CPC) campaigns on a daily basis
  • Partners with other internal departments, including creative, accounting, technology, and project management and external partners such as web publishers to ensure effective coordination and execution of PPC/CPC campaigns
  • Exhibits a keen understanding of search industry trends and changes
  • Produces professional work products on time and on budget
  • Ensures and is responsible for all client data and reports being confidential and secure

QUALFICATIONS

  • Bachelor’s degree in Marketing, Advertising or related professional discipline
  • 3+ years of work experience in interactive/digital marketing or e-commerce environment, preferably in a fast-paced advertising agency
  • Experience monitoring, analyzing and communicating campaign results (must be able to prepare for and present findings)
  • Self-motivated, detail-oriented, and comfortable working within a team.
  • Above-average proficiency in Microsoft Office software package required
  • Competency in a bid management tools Atlas and DART required
  • Experience with major search engine management tools required (ex: AdWords, etc.)

TO APPLY

If you meet these qualifications and want to join our exciting, fast-paced team, please submit resume with salary history to talent@ansira.com.  Due to the high volume of resumes received, those without salary history will not be considered.  No agencies or phone calls please.  EOE