SEM Analyst – PFSWeb

The Search Marketing Analyst at PFSweb is responsible for SEM campaign management, optimization, testing and reporting. This is an opportunity to work each day to maximize results and produce winning campaigns for large-brand e-commerce programs. If you are passionate about unlocking the potential of a keyword, converting searchers into buyers and helping clients understand search, you have the potential to grow at PFSweb.

In this role, you will be responsible for a range of activities, including developing and implementing SEM strategies, building and maintaining PPC campaigns, testing and analyzing results, working with cross functional client teams, and developing client reports and deliverables.

SEM Analyst Responsibilities:

  • Manage PPC campaigns – keyword generation, ad copy writing, creative and landing page testing, budget management, tracking, reporting and analyzing
  • Perform campaign analysis and generate ideas for optimization and testing
  • Stay abreast of latest trends and best practices in the Search Engine Marketing industry
  • Recommending and implementing strategies which can benefit PFSweb clients
  • Think strategically and contribute ideas which move our clients’ search campaigns forward including the areas of mobile search, social media and globalization

 Skills/Requirements:

  • College degree
  • 1-3 years working experience in search marketing
  • Excellent communication skills
  • Work experience in paid search marketing
  • Excellent writing and editing skills
  • Understanding of e-commerce website functionality and analytics tools
  • Experience managing PPC campaigns on Google & Bing
  • Experience with keyword research
  • Fluency in MS Office Tools for reporting and client presentations (Excel, PowerPoint, Word)
  • Excellent communication and presentation skills
  • Extremely detail oriented and organized 

TO APPLY CLICK HERE


Job Location: Allen, Texas (near I-75 at Bethany)
Position Type: Full-time with benefits

 

SEO Manager – PFSweb

PFSweb is seeking an SEO Manager with a passion for ecommerce! PFSweb provides end-to-end ecommerce solutions for some of the world’s largest brands. Our digital practice is seeking a SEO professional to help our clients maximize their SEO potential.

SEO Manager Responsibilities

SEO Campaign Management

  • Selecting target keywords and landing pages
  • Generating on-page and off-page optimization recommendations
  • Implementing approved SEO changes
  • Growing client’s authority through link building and social media
  • Providing client reporting
  • Monitoring Google Webmaster Tools data for crawl issues and opportunities.

SEO Campaign Assessment

  • Assessing campaign results (visibility, traffic, revenue, bounce rates, conversion rates) and determining areas of opportunity
  • Analyzing client sites in adherence to SEO Best Practices and providing actionable recommendations for improvement
  • Contributing strategic ideas to move client’s search campaigns forward, especially in the areas of:
    • Mobile search
    • Social media
    • Globalization
  • Conducting content and technical audits of client’s sites
  • Performing client backlink analysis and determining strategy and execution of link building campaigns

Other Responsibilities

  • Effectively communicating the value of SEO Improvements to the client
  • Mentoring of junior staff
  • Training and collaboration with cross-functional teams

Skills/Requirements

  • College degree
  • 5-7 years working experience in Search Marketing Optimization (SEO)
  • Ability to communicate SEO objectives to different audiences, including developers, clients, and non-technical contacts
  • Excellent writing, editing, communication and presentation skills
  • Up-to-Date experience with SEO tactics and best practices
  • Experience in analyzing analytics data and driving actionable insights for SEO campaigns
  • Fluency in Microsoft Office Tools  (Excel, PowerPoint, Word) for reporting and client presentations
  • Experience with HTML. Ability to read source code.
  • Deep knowledge of ecommerce platforms and the ability to extend the client’s ecommerce platform capabilities to maximize SEO success

TO APPLY, CLICK HERE

Job Location: Allen, Texas (near I-75 at Bethany)
Position Type: Full-time, with benefits, 401K

 

Business Development Lead Generation Associate – Imaginuity

Imaginuity, one of the leading independent digital agencies in the Southwest, is searching for extraordinary innovators to join our digital agency. Our organization continues to develop and expand to serve our growing customer base. We are defined by our team members’ personal drive, technical leadership, customer focus and creative business brilliance. If you wake up every day obsessed with creating an experience that leaves customers in awe of your almost-psychic attention to their needs, consultative brilliance and delivery expertise, we are ready to be your new home. We are specifically seeking a business development sr. associate. While this position has a clearly desired primary skill set, the more skills and successful experiences you bring to the table, the bigger the smiles get around here. We actively seek and retain multi-talented, high-initiative types, because that’s how we work around here -and that’s how we’re rewarded. The qualified candidate will be responsible for achieving customer, organizational and financial targets while demonstrating the results-oriented values of Imaginuity. Imagination. Ingenuity.Interested?

Business Development Lead Generation Associate Job Brief

  • 100% outbound phone sales pipeline development
  • Cold call prospecting in targeted  market
  • Weekly call volume and conversion to appointment requirements, with weekly rewards for performance
  • Works under general supervision as part of a small focused business development team
  • A high degree of self-discipline and ability to handle multiple “no’s” to get to a “yes” is expected

Minimum Qualifications

  • 1-3 years of relevant experience
  • Extraordinary verbal and written communication skills
  • High degree of self-motivation
  • Proven ability to work with others
  • Proven sense of initiative
  • Ability to manage to deadlines in a shifting environment with competing priorities
  • Full knowledge of Microsoft Office tools (Word, PowerPoint, Excel)

Additionally Preferred

  • Call center or heavy volume outbound phone experience
  • Experience using SalesForce.com
  • Active involvement with Professional association memberships/groups
  • Participation in Community service/organizations

We offer competitive salary and benefits, and a casual but cool work environment. We are located in one of the most famous historic buildings in Downtown Dallas, offering restaurants, art galleries, loft apartments, work out facilities and a rooftop pool.

Please send Word or PDF resumes to jobs@imaginuity.com. Use “LEAD GENERATION ” as subject line.

We look forward to meeting you!

Senior Online Marketing Manager – Imaginuity

Senior Online Marketing Manager

We are Imaginuity, one of the leading independent interactive agencies in the Southwest. We are based in Dallas and are searching for an extraordinary innovator to join our growing digital agency, specifically a Senior Online Marketing Manager. We are looking for someone who wakes up every day:

  • Obsessed with creating digital experiences that leaves clients in awe of your almost-psychic attention to their needs
  • Bringing consultative brilliance and delivery expertise
  • Willing, ready and able to be truly collaborative with internal and client teams

While this position has a clearly desired primary skill set, the more skills and successful experiences you bring to the table, the bigger the smiles will get around here. We actively seek and retain multi-talented, high-initiative types, because that’s how we work around here. And that’s how we’re rewarded. Interested? Good.

The Senior Online Marketing Manager will conduct research, stay on top of emerging digital technologies and trends, and lead the implementation of online marketing and social media components within Imaginuity’s online marketing department. As a leader within our organization, the Senior Online Marketing Manager will be expected to be a team lead and have direct reports in managing the day to day work of our staff employees.

This role will be fluent in current and emerging social media channels, search engine optimization techniques and other online marketing and traditional marketing best practices. This role will work closely with Writers on our creative staff to ensure the best content related to online marketing; and Developers for accurate implementation of analytics and other online marketing deployment efforts. This role also will conduct research for strategy engagements, research and manage media buying functions, contribute to business development projects to help win new business, and conceptualize innovative ways to leverage online marketing to achieve client business goals. This role reports to the CEO / President of Imaginuity.

Senior Online Marketing Manager Responsibilities

  • Organizing and managing the reporting and analytics components of digital projects
  • Analyzing existing sites for search results, based on established components
  • Creating plans to improve search results, both organic and paid, for clients’ sites
  • Contributing to plans for social media engagement for clients
  • Maintaining a deep knowledge of social media channels and search best practices, proactively seeking out the latest information to keep our agency ahead of trends
  • Contributing to and maintaining marketing/editorial calendars for social media clients
  • Writing and editing content for social media channels
  • Completing research including audience personas, market analyses and competitor analyses for project leads
  • Manager of online marketing team members and deliver projects efficiently within the department
  • Proofreading and editing his/her own work, for error-free deliverables
  • Working with senior management at Imaginuity on new marketing concepts and execution

Qualifications and Additional Requirements

  • A four-year degree in Marketing, Digital Media, Communications, Business or related field
  • Deep fluency in all current social media channels and technology such as YouTube, Twitter, Facebook, Foursquare, Pinterest, blogs, Wikipedia, etc.
  • Staying ahead of emerging online marketing channels, technology and trends; gathering information and analyzing emerging trends, channels and technology
  • Strong knowledge and hands-on experience in search engine optimization and marketing best practices and analytics tools
  • Ability to manage daily workload and meet concurrent deadlines on multiple projects
  • Superb communication and grammatical skills
  • Ability to interpret data and explain data to clients as it relates to clients’ business goals
  • A strong work ethic
  • A collaborative attitude, being a team player and working closely with team members
  • The ability to work accurately under pressure

Senior Developer – Imaginuity

We are Imaginuity, one of the leading independent interactive agencies in the Southwest. We are searching for an extraordinary innovator to join our growing digital agency, specifically a senior developer. We are looking for someone who wakes up every day:

  • Obsessed with creating digital experiences that leaves clients in awe of your almost-psychic attention to their needs
  • Bringing consultative brilliance and delivery expertise
  • Willing, ready and able to be truly collaborative with internal and client teams

While this position has a clearly desired primary skill set, the more skills and successful experiences you bring to the table, the bigger the smiles will get around here. We actively seek and retain multi-talented, high-initiative types, because that’s how we work around here. And that’s how we’re rewarded. Interested? Good.

Senior Developer Role Description Brief

  • Consults with customers and other project team members to design, build and manage websites and applications.
  • Provides technical support to project team members and customers.
  • Collaborate within the Imaginuity team to address work assignments and requests in a timely and organized manner.

Minimum Qualifications:

  • 5-7 years of relevant technical professional experience and degree in related field of expertise (BA/BS).
  • Experience in performing transition from Adobe Photoshop PSDs to CSS/HTML and JavaScript.
  • Mastery of at least one development language (such as PHP, C#, Java, etc.)
  • Mastery of at least one platform (such as WordPress, Kentico, iOS, Android, etc.)
  • Familiar with a variety of development languages, markup languages and platforms with the ability to learn new ones quickly
  • Design and implement complex components and application features
  • Architect and design the technical solutions for entire projects (balancing technical limitations with requirements)
  • Participate in one or more of the project phases outside Implementation
  • Provide mentorship to junior team members
  • Able to lead and direct the work of other developers on the team
  • Consult with the larger project team (Creative, Account Management, etc.) or clients to solve problems
  • Strong organizational skills.
  • Extraordinary listening, verbal and written communication skills.
  • Ability to manage deadlines in a shifting environment with competing priorities.

Additionally Preferred:

  • Previous agency or dot-com experience, including digital experience.
  • Active involvement with professional associations and groups.
  • Participation in community services and organizations.
  • Demonstrated innovation in the application and usage of emerging interactive technology.

We offer competitive salary and benefits, and a casual but cool work environment. We are located in one of the most famous historic buildings in Downtown Dallas, offering restaurants, art galleries, loft apartments, work out facilities and a rooftop pool.

Please send Word or PDF resumes to jobs@imaginuity.com.

  • Local candidates only
  • No Work Visa sponsorships available
  • Use “Technical Developer” as subject line.

We look forward to meeting you!