Master the Art of Google Analytics and Google Tag Manager
Have you ever been driving down the highway, quietly minding your own business, when out of nowhere one or more motorcycles come screaming past you and scare you to death? It’s possible one of those bikes was a Kawasaki Ninja.
In business your website needs to be screaming past the competition, weaving effortlessly in and out of traffic on the information super highway, and maybe even doing a few tricks at 120 mph. You need to be riding Google Analytics like it’s a Ninja to make that happen.
If your Google Analytics dashboard looks like a confusing jumble of URLs, dates, and numbers, and you want to get the most use out of Google Analytics data, we have good news. The upcoming Master the Art of Google Analytics & Tag Manager classes by DFWSEM member Vertical Nerve are for you!
Google Analytics Training
Basic: January 26, 2015, 9:00am – 4:00pm
Advanced: January 27, 2015, 9:00am – 4:00pm
Both training sessions will cover key topics that give you a basic understanding of various aspects of Google Analytics. The advanced training session will enhance your basic knowledge and help you to use this valuable tool to understand metrics, goals & conversions, and more. Both sessions will be conducted by a certified Google Analytics instructor and include Q&A. The course will cover:
- Best Practices for Account Configuration
- Understanding Dimension & Metrics
- Mastering Basic Reports
- The Importance of Goals & Conversions
- Effective Visitor Segmentation
- Building a Killer Dashboard
- How to Maintain Google Analytics
Google Tag Manager Training
January 28, 2015, 9:00am – 4:00pm
If you’re serious about Google Analytics you will want to learn how to increase the ROI on your analytics by using Google Tag Manager. This tool training session will help you do that. This tool allows you to add or change tags for tracking conversion, site analytics, re-marketing and data collection. The course will cover:
- Basic Google Tag Manager Implementation Practices
- The Value of Tag Management
- Containers, Tags & Macros
- Turbocharging Google Analytics using Google Tag Manager
- Understanding & Using the Data Layer
- Testing, Debugging & Quality Assurance
Vertical Nerve Inc.
Campbell Center – South Tower
8150 N Central Expressway
Dallas, Texas 75206
(Central Expressway and Northwest Highway)
Register for one, two, or all three days.
Save $50 per day with discount code DFWSEM.
Kawasaki Ninja ZX-6R by driver Photographer is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.