Dallas/Fort Worth Search Engine Marketing Association
Are you ready to take your marketing knowledge deeper?
Do you need a deep dive into Google Analytics? Do you dream of mastering those slippery tags? Do you want to create useful reports that sing like frolicking woodland creatures in an animated movie?
You’re in luck. Vertical Nerve University has your back. [Read more…]
Grid view puts the focus on images
No, your eyes do not deceive you. Gmail grid view is already gone.
Rumors began to swirl last week that grid view was being “deprecated,” the term Google uses for projects they no longer support. People began to tweet, asking if anyone else was having trouble finding the grid view option, and the toggle disappeared from various accounts over a period of days.
"Aww, rats, @gmail killed grid view!" – Said a bunch of email marketers, because they're the only ones who even knew it existed
— Email Snarketing (@EmailSnarketing) April 17, 2015
Gmail's Grid View seems to be gone. Look for yourself.
— Daniel Deneweth (@danielrpco) April 17, 2015
Gmail took away my grid view for the promotions tab and I'm inexplicably upset. #emailmarketing #techieprobs
— Karen Hopper (@lalaforte) April 17, 2015
Kinda bummed Gmail made Grid view disappear. I dug it.
— Tim Barribeau (@tbarribeau) April 17, 2015
Now, we have something akin to official confirmation. There was no announcement, but Justin at FreshInbox got a response that, “It was an experiment [Google] decided not to pursue.”
Obviously, marketers know that Google has a history of pulling the plug on projects with little advance warning, the three year long Great Authorship Debacle being a prime example. But unlike the intricate authorship markup, the response to grid view seemed very positive among marketers, though there is little research on consumer thought.
So the question is, well, why?
One possible explanation is that it wouldn’t fit with the ecosystem Google hopes to create with Inbox by Gmail, the still-mysterious email alternative that doesn’t seem to be gaining much traction. What do you think? Does Google have something more up its sleeve?
Updated April 23, 2015 at 3:00 pm
As of October 2013, 24.29% of Americans use Gmail during work hours — and that number has only gone up. Over a quarter of your potential clients, customers, and consumers are looking at your expensive email campaigns via Gmail. And Gmail is about to throw you a curve ball. It looks like Pinterest. It showcases images. And it requires you to think visually. Are you ready to get graphic? [Read more…]
Sean Jackson, CEO of Ecordia, to speak on content optimization for PPC and SEO.
On June 16, 2009 at 6:30pm at the Renaissance Hotel In Richardson Texas, the DFW Search Marketing Association will be hosting its monthly meeting on “Content Optimization – Strategies and tactics for improving sales conversions”. To purchase tickets for the event, go to http://dfwsem.memberlodge.org.
Sean Jackson, CEO of Ecordia will be presenting a comprehensive overview of content strategies that improve the capture and conversion of search engine users within the sales process. Specifically Sean will review:
• The role of quality content in PPC and SEO
• Apply the sales funnel process to content creation
• Strategies and tactics for maximizing returns on PPC and SEO investments
• Examples for content that converts
“A key element of every SEO and PPC campaign is the creation of quality content,” says Tony Wright, president of DFW Search Engine Marketing Association. Tony continues, “Sean brings unique insights into the content optimization process and we are excited that he is sharing this with our community.”
This presentation is tailored specifically to search marketing professionals who use either PPC and/or SEO for their marketing. In addition, copywriters who provide content for search engine marketing should also attend.
Tickets for the event on June 16 at 6:30 pm are $10 for members and $30 for non-members and can be purchased online at http://dfwsem.memberlodge.org. For more information about DFW Search Marketing Association, visit our website at http://www.dfwsem.org.
About Sean Jackson
Sean Jackson is the CEO and co-founder of Ecordia – a content optimization technology company in Dallas, TX. Sean is a frequent speaker at industry and business events including PubCon and the upcoming Microsoft SparkStart event on June 12. Sean is the co-creator of the Ecordia platform suite of products including the Ecordia Content Optimizer, Ecordia Content Hub and Ecordia SearchTag technologies.
Sean has strong ties to the Dallas/Fort Worth community serving as Vice President of the Dallas-Fort Worth Search Engine Marketing Association, a Member of Colonial Country Club, the Marketing Committee of the Crowne Plaza Invitational at Colonial Tournament and a Member of the Dallas Roundtable. Sean is also Past President of the Dallas Ad League. He is a regular speaker at the Texas Christian University Neeley Entrepreneurship Center as well as other organizations.
About the DFW Search Engine Marketing Association (DFWSEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.
Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose. For more information, visit http://www.dfwsem.org.
DFWSEM is sponsored by Ecordia (http://www.ecordia.com).
Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Tony Wright at [email protected].
DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.210.6793.
The DFW SEM Association welcomes requests to speak to the group at [email protected].