DFWSEM

Dallas/Fort Worth Search Engine Marketing Association

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A (Moving) Picture is Worth a Thousand Clicks

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Harnessing the Power of Video to Improve Your Marketing Performance

Casey Henry

Casey Henry is all smiles about the future of video

DFWSEM only meets once a month, so we have to make it count. Despite the stormy weather, this month was no exception, with announcements and networking before a main event that contained more information than the most ardent nerd heart could desire.

There was the usual snack-and-beverage-fueled networking before the presentation, something the new NOAH’s Event Venue in Richardson makes particularly easy. Every attendee gets one ticket before and one ticket after the meeting that can be exchanged for beer, wine, or a soft drink, and there is plenty of room for conversation.
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Senior Search Marketing Manager Job Opening

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Reports to: SVP/GM, North America.

Status: Full time.

Match.com.com is seeking a Sr. Manager, Search Marketing to lead the development of our Search Engine Marketing strategy, including both Paid Search campaigns (SEM) and Search Engine Optimization (SEO) efforts.  This position requires hands-on knowledge of best practices in SEM/SEO and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint. The role requires an analytical mindset and relentless drive for performance to optimize our search marketing campaigns for maximum efficiency and effectiveness.   A leadership position at Match.com, this role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including vendor selection, systems recommendations, keyword management, bidding strategies, creative testing, and analytics.

Responsibilities:

  • Create, manage, and analyze paid search campaigns across multiple search engines to ensure acquisition and conversion goals are met.
  • Direct Match.com’s ongoing site-wide SEO efforts, including tracking measurement metrics, analyzing results, and working with technology and product management resources to optimize natural search results.
  • Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc. Primary point of contact and subject matter expert for paid search with both internal and external contacts, for example: Google, Yahoo, & MSN.
  • Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the paid and natural search programs.
  • Utilize bid management tools, data modeling, and testing to maximize the effectiveness of PPC campaigns.
  • Manage stakeholders with our 3rd party bid management providers.
  • Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends.
  • Manage relationships with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success.
  • Cross departmental coordination to develop, implement and monitor new campaigns and creative units.
  • Develop and test new campaigns to better target users and improve overall ROI.

Requirements:

  • Bachelors Degree, MBA preferred.
  • 5+ years experience in search marketing.
  • Deep knowledge of SEM and SEO as well as a working knowledge of current and emerging trends and technologies.
  • Experience working for consumer internet brands with similar conversion models highly desired.
  • Experience using Google AdWords, Yahoo Marketing Solutions and MS AdCenter.
  • Experience with A/B and/or multivariate testing.
  • Advanced knowledge of Excel
  • Strong written and verbal communication and analytical skills.
  • Excellent time and project management skills.
  • Creativity, teamwork and strong attention to detail required.

About Match.com:

Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 14-year history, Match.com has helped redefine the way people meet and fall in love. Match.com provides a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.  Match.com operates some of the leading subscription-based online dating sites in 24 countries, in 8 languages and spanning five continents, as well as oversees its ongoing investment in Meetic.  Match.com also powers online dating on MSN across Asia, Australia, the United States and Latin America. Match.com is an operating business of IAC (NASDAQ: IACI).

Benefits:

In addition to a unique culture that appeals to individuals who thrive in hyper-drive environments and who work just as hard as they play, Match.com also provides US employees with a full spectrum of benefits including:

– Medical, Dental and Vision Insurance

– Matching 401(k)

– Company-paid maternity & paternity leave

– Flexible Spending Accounts

– Life and AD&D Insurance

– Long Term Disability Insurance

– Paid Time Off

– Paid Holidays

– Pet Insurance

– Discounted gym membership

– Tuition Reimbursement

This is a summary of benefits and does not offer provisions such as exclusions or plan limitations.

Please apply at http://www.match.com/careers.

Video Optimization – Strategies for Leveraging Online Video – July 15, 2009

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Video Optimization – Strategies for leveraging online video to be hosted by the DFW Search Engine Marketing Association on July 15 at 6:30pm

Jeff Martin, Assoc. Dir. of Search Marketing for TouchStorm, to speak on video optimization strategies.

On July 15 at 6:30pm at the Renaissance Hotel In Richardson Texas, the DFW Search Marketing Association will be hosting its monthly meeting on “Online Video Optimization – Strategies For Leveraging Online Video”. To purchase tickets for the event, go to http://dfwsem.memberlodge.org.

Jeff Martin, Assoc. Dir. of Search Marketing for TouchStorm, will be presenting a comprehensive overview of online video optimization strategies, including:

  • The case for using online video
  • What (little) investment it can take to succeed
  • Examples of successes
  • Video keyword research
  • Optimization strategies and tactics to get ahead
  • How to utilize the social aspect of online video sites to increase views, subscribers, and revenues.

“Video optimization is an emerging area of search marketing,” says Tony Wright, president of DFW Search Engine Marketing Association. Tony continues, “Jeff is a pioneer and thought leader in this area and we are very honored that he will be sharing his hard earned insights into this emerging field.”

This presentation is ideal for both professional and amateur video enthusiast – including traditional broadcast media professionals looking to extend the reach and distribution of their video work online.

Tickets for the event on July 15 at 6:30 pm are $10 for members and $30 for non-members and can be purchased online at http://dfwsem.memberlodge.org. For more information about DFW Search Marketing Association, visit our website at http://www.dfwsem.org.

About Jeff Martin

With more than 14 years of history in the digital space, Jeff’s experience spans diverse sectors including the federal government, health care, travel, defense, communications, technology, retail, finance and not-for-pro?t. American Airlines, Northrop Grumman, Zales, Experian, Sprint, Hitachi, Sun Products Corporation (‘all’ detergent) and Land O’ Lakes are some of his distinguished clientele.

Jeff has been sought out as a search expert by publications such as Forbes, Wired, Internet Retailer, The Age and Revenue Magazine. He was utilized as a search expert for the landmark Lane’s Gifts v. Google class action lawsuit. Currently, he serves as a moderator at Search Engine Watch, and is an officer on the board of the Dallas Fort Worth Search Engine Marketing Association.

For TouchStorm, Jeff heads up all client search marketing programs as well as Howdini.com, where he has played a key role in the optimization of Howdini’s video content through its distribution channels, which has had a signi?cant impact on reach. Jeff also serves as a technical liaison here, having a background in web development and service technologies as well.

With the advent of YouTube becoming a top search engine, Jeff developed competitively superior strategies for optimizing Howdini content so it competes favorably with older, more established video titles.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose. For more information, visit http://www.dfwsem.org.

DFWSEM is sponsored by Ecordia (http://www.ecordia.com).

Sponsoring DFWSEM

DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Tony Wright at [email protected].

DFWSEM Speakers Bureau

Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.210.6793.

The DFW SEM Association welcomes requests to speak to the group at [email protected]

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