Video Optimization – Strategies for Leveraging Online Video – July 15, 2009

Video Optimization – Strategies for leveraging online video to be hosted by the DFW Search Engine Marketing Association on July 15 at 6:30pm

Jeff Martin, Assoc. Dir. of Search Marketing for TouchStorm, to speak on video optimization strategies.

On July 15 at 6:30pm at the Renaissance Hotel In Richardson Texas, the DFW Search Marketing Association will be hosting its monthly meeting on “Online Video Optimization – Strategies For Leveraging Online Video”. To purchase tickets for the event, go to

Jeff Martin, Assoc. Dir. of Search Marketing for TouchStorm, will be presenting a comprehensive overview of online video optimization strategies, including:

  • The case for using online video
  • What (little) investment it can take to succeed
  • Examples of successes
  • Video keyword research
  • Optimization strategies and tactics to get ahead
  • How to utilize the social aspect of online video sites to increase views, subscribers, and revenues.

“Video optimization is an emerging area of search marketing,” says Tony Wright, president of DFW Search Engine Marketing Association. Tony continues, “Jeff is a pioneer and thought leader in this area and we are very honored that he will be sharing his hard earned insights into this emerging field.”

This presentation is ideal for both professional and amateur video enthusiast – including traditional broadcast media professionals looking to extend the reach and distribution of their video work online.

Tickets for the event on July 15 at 6:30 pm are $10 for members and $30 for non-members and can be purchased online at For more information about DFW Search Marketing Association, visit our website at

About Jeff Martin

With more than 14 years of history in the digital space, Jeff’s experience spans diverse sectors including the federal government, health care, travel, defense, communications, technology, retail, finance and not-for-pro?t. American Airlines, Northrop Grumman, Zales, Experian, Sprint, Hitachi, Sun Products Corporation (‘all’ detergent) and Land O’ Lakes are some of his distinguished clientele.

Jeff has been sought out as a search expert by publications such as Forbes, Wired, Internet Retailer, The Age and Revenue Magazine. He was utilized as a search expert for the landmark Lane’s Gifts v. Google class action lawsuit. Currently, he serves as a moderator at Search Engine Watch, and is an officer on the board of the Dallas Fort Worth Search Engine Marketing Association.

For TouchStorm, Jeff heads up all client search marketing programs as well as, where he has played a key role in the optimization of Howdini’s video content through its distribution channels, which has had a signi?cant impact on reach. Jeff also serves as a technical liaison here, having a background in web development and service technologies as well.

With the advent of YouTube becoming a top search engine, Jeff developed competitively superior strategies for optimizing Howdini content so it competes favorably with older, more established video titles.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose. For more information, visit

DFWSEM is sponsored by Ecordia (

Sponsoring DFWSEM

DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Tony Wright at

DFWSEM Speakers Bureau

Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.210.6793.

The DFW SEM Association welcomes requests to speak to the group at