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Dallas/Fort Worth Search Engine Marketing Association

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Home Archives for Meeting Recap

Brains, Science, and Conversion Collide at NOAH’S Event Center

February 16, 2015 By DFWSEM

Roger Dooley Plus New Venue Equals Huge Hit

DFWSEM February meeting 1

NOAH’S Event Center – great space to enjoy appetizers and drinks before meetings

We decided on a change of scenery for February’s DFWSEM meeting and inadvertently propelled our monthly gatherings to a whole new level of excitement!

NOAH’S Event Center at 2251 N Greenville Ave. is our new meeting home just a few blocks north of the previous venue. Walking into NOAH’S immediately brings with it a huge hit of Silicon Valley vibe. The entire venue is unmistakably conducive to networking with like-minded marketers.

Kudos to @DFWSEM on the new event space, this place is kickass! #dfwsem

— Greg Gifford (@GregGifford) February 12, 2015

The main room resembles an auditorium, complete with lighting, stage, and A/V equipment.  Easily capable of accommodating 200 or more attendees, the room provides plenty of space for DFWSEM meetings to grow. 105 members and guests were all smiles as we also discovered desktop settings allowing for laptops and easy note-taking.

i can actually see the big screen #DFWSEM whoopi!!!

— Kris O'Connor (@repairgarage) February 12, 2015

Across the hall the welcoming atmosphere continues with a room ideal for enjoying drinks, appetizers, and pizza. The perfect setting for casual conversation before and after the presentation.

A major benefit of NOAH’S is the ability to provide free drinks for DFWSEM members and guests. As an added bonus, management at the event center offer amazing flexibility, allowing us to have sponsors provide food and drinks through outside caterers.

WOW!!!! Great place to have a meeting….great choice #DFWSEM Hope you keep it here:-)

— Kris O'Connor (@repairgarage) February 12, 2015

Parking at NOAH’S is plentiful, making for trouble-free attendance. Overall, this new venue quickly revealed itself to be the complete package.

Let us know in the comments what you think of NOAH’S Event Center as the future home of DFWSEM meetings. (Did I mention free drinks?)

14 Science Based Ways to Convert More Customers

Roger Dooley speaking about how brain science affects conversions at February DFWSEM meeting

Roger Dooley speaking about how brain science affects conversions

Roger Dooley, author of the best-selling book Brainfluence delivered a fun, interesting, and fact-filled presentation, easily enthralling the audience with his understanding of online customer engagement.

Real-world examples made the subject seem easy as Roger uncovered the mystery of “brain science.” The atmosphere in the room was electric as he explained why certain subtle cues affect the buying decisions our customers make.

Even for those who would say science is not their thing, it was fascinating to learn how much of our customers’ decision-making process is affected by non conscious factors and how they affect conversions. We chose a few highlights from Roger’s presentation to share with you:

[Read more…]

Filed Under: Blog, Meetings Tagged With: Meeting Recap

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