DFWSEM

Dallas/Fort Worth Search Engine Marketing Association

  • Home
  • About
    • Board Members
    • Ambassadors
    • Churchill Award
  • Meetings
    • Support a Meeting!
    • Survey
    • Archives
      • 2015 Meeting Archives
      • 2014 Meeting Archives
      • 2013 Meeting Archives
      • 2012 Meeting Archives
  • Membership
    • Apply for Membership
    • Corporate Members
  • Blog
  • Jobs
  • Contact
  • Sponsors
    • Sponsors Current & Past
    • Sponsor Guidelines
    • Sponsor Payment Options
Home Archives for dfw

Content Optimization – Strategies & Tactics – June 16, 2009

June 5, 2009 By DFWSEM

Sean Jackson, CEO of Ecordia, to speak on content optimization for PPC and SEO.

On June 16, 2009 at 6:30pm at the Renaissance Hotel In Richardson Texas, the DFW Search Marketing Association will be hosting its monthly meeting on “Content Optimization – Strategies and tactics for improving sales conversions”. To purchase tickets for the event, go to http://dfwsem.memberlodge.org.

Sean Jackson, CEO of Ecordia will be presenting a comprehensive overview of content strategies that improve the capture and conversion of search engine users within the sales process. Specifically Sean will review:
•    The role of quality content in PPC and SEO
•    Apply the sales funnel process to content creation
•    Strategies and tactics for maximizing returns on PPC and SEO investments
•    Examples for content that converts

“A key element of every SEO and PPC campaign is the creation of quality content,” says Tony Wright, president of DFW Search Engine Marketing Association. Tony continues, “Sean brings unique insights into the content optimization process and we are excited that he is sharing this with our community.”

This presentation is tailored specifically to search marketing professionals who use either PPC and/or SEO for their marketing. In addition, copywriters who provide content for search engine marketing should also attend.

Tickets for the event on June 16 at 6:30 pm are $10 for members and $30 for non-members and can be purchased online at http://dfwsem.memberlodge.org. For more information about DFW Search Marketing Association, visit our website at http://www.dfwsem.org.

About Sean Jackson

Sean Jackson is the CEO and co-founder of Ecordia – a content optimization technology company in Dallas, TX. Sean is a frequent speaker at industry and business events including PubCon and the upcoming Microsoft SparkStart event on June 12. Sean is the co-creator of the Ecordia platform suite of products including the Ecordia Content Optimizer, Ecordia Content Hub and Ecordia SearchTag technologies.

Sean has strong ties to the Dallas/Fort Worth community serving as Vice President of the Dallas-Fort Worth Search Engine Marketing Association, a Member of Colonial Country Club, the Marketing Committee of the Crowne Plaza Invitational at Colonial Tournament and a Member of the Dallas Roundtable. Sean is also Past President of the Dallas Ad League. He is a regular speaker at the Texas Christian University Neeley Entrepreneurship Center as well as other organizations.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose. For more information, visit http://www.dfwsem.org.
DFWSEM is sponsored by Ecordia (http://www.ecordia.com).

Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Tony Wright at [email protected].

DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.210.6793.
The DFW SEM Association welcomes requests to speak to the group at [email protected].

Filed Under: DFWSEM, Meeting Information, Meetings Tagged With: content, content optimization, dallas, dfw, DFWSEM, fort worth, optimization, ppc, sem, seo, strategies, tactics

Upcoming Events

2019 lineup

January 9, 2019
Ask an Expert Panel – Harris, Martinez, Nosal & Wright

February 13, 2019
Images as Content – Giovanni Gallucci

March 13, 2019
Alice Roussel – Technical SEO: How to use it in your Daily SEO Routine

April 10, 2019
Unique Ways to Build Local Links & A Digital Marketing AMA with Adam Riemer

May 8, 2019
Dominating Local Search & Building Blocks of Programmatic

June 12, 2019
Googles Algorithm is an Algorithm – Kyle Roof 

July 10, 2019
Local SEO with Luigi Ferguson

August 14, 2019
345 Talks – Earn a chance to speak at State of Search

September 11, 2019
Recent Search Trends with Brett Tabke & Joe Laratro

October 9, 2019
YouTube Ads & How to Make Them – Jeremy Estes & Jeremy Vest

November 2019 – 4th & 5th
State of Search

December 11, 2019
Board Elections

Contact Us

DFWSEM Association
13155 Noel Road, Suite 982
Dallas, TX 75240

Visitors by Appointment Only

[email protected]

Connect With Us

  • Facebook
  • Google+
  • LinkedIn
  • Twitter

Copyright © 2019 DFWSEM Association. All Rights Reserved.

Login

Lost your password?

Reset Password

Log in