Brian Massey on Optimizing the Blog Volcano
Brian Massey, the Conversion Scientist, will be the first guest speaker of 2015 at Social Media Dallas (formerly Social Media Club Dallas). His presentation Optimizing the Blog Volcano will take place on Thursday, January 22, 2015 from 6:00 to 9:00pm at the Angelika in Mockingbird Station.
During his presentation, Brian will talk about the metrics he uses to attract leads, the best ways to automate content distribution, and how you can turn a blog into a collection of landing pages.
After the presentation get ready for the Tweetup at People’s Last Stand, some of the hottest networking in Dallas.
What is Conversion Science?
Conversion Science uses concepts like content first, the four modes of persuasion, and using a content cascade to create high converting email marketing, landing pages and other content. The goal is to help online businesses get more leads, sales, and more subscribers out of their websites.
From their ‘laboratory’ in Austin, Texas, Brian Massey and his team of Conversion Scientists use buyer psychology, advanced analysis, and testing techniques to teach the principles of Conversion Rate Optimization.
About Brian Massey
Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book “Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.”
His rare combination of interests, experience, and neuroses was developed over 20 years as a computer programmer, corporate marketer, and entrepreneur. He appears in his trademark lab coat when speaking to corporations, universities, and conference attendees around the world.
Brian authors The Conversion Scientist blog, and has written for ClickZ.com, Search Engine Land, Marketing Land, and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
About Social Media Dallas
Founded in 2009, Social Media Dallas (SMDallas) has grown from a few social media enthusiasts meeting over drinks to hundreds of professional members. They strive to drive conversation and educate members on how companies are leveraging social media to reach, engage, and, most importantly, drive revenue.
The organization’s primary mission is to promote and expand digital media literacy, promote standard technologies, encourage ethical behavior, and share best practices. SMDallas explores ways in which companies innovate, measure, and improve upon social media tactics.
Social Media Dallas hosts monthly events that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other.
Let’s Continue This Conversation
We are going to hear Brian Massey, will we see you there?
Conversion Scientist Brian Massey byPaul Clarke is licensed under a Creative Commons Attribution 4.0 International License.