Fast track your marketability
SMU Continuing & Professional Education (CAPE) is pleased to announce the launch of its new Certificate Program in Digital Marketing. Upon completion of the program you may add a Professional SMU Certificate in Digital Marketing to your credentials. The program consists of two required courses and two related electives of your choice and can be completed in as little as one semester (6 months) or as long as 18 months.
Special discount available for DFWSEM members
DFWSEM and DFW employers were instrumental in the development of this program. As a DFWSEM member you will receive a discount off the entire certificate program or off one of the related individual classes (if you would like to just take an individual class and not pursue the whole certificate). To receive your discount of $200, $100, or $50 please use code DFWSEM15 when you register. The level of discount is dependent on what you select.
SMU CAPE intentionally keeps class numbers very low to allow for a higher quality student experience. Please register early to avoid being waitlisted.
Class registration links
- Digital Marketing Strategy & Management
- Digital Marketing Analytics
- Writing Engaging Content & Copy
- Mastering E-mail Marketing
- Search Engine Optimization & Marketing
- Mobile Marketing
- Digital Public Relations
- Developing & Implementing a Social Media Marketing Campaign
Read more about the SMU CAPE Digital Marketing Certificate Program.