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Home Jobs SEO Manager – PFSweb

SEO Manager – PFSweb

April 23, 2014 By Matt Decuir

PFSweb is seeking an SEO Manager with a passion for ecommerce! PFSweb provides end-to-end ecommerce solutions for some of the world’s largest brands. Our digital practice is seeking a SEO professional to help our clients maximize their SEO potential.

SEO Manager Responsibilities

SEO Campaign Management

  • Selecting target keywords and landing pages
  • Generating on-page and off-page optimization recommendations
  • Implementing approved SEO changes
  • Growing client’s authority through link building and social media
  • Providing client reporting
  • Monitoring Google Webmaster Tools data for crawl issues and opportunities.

SEO Campaign Assessment

  • Assessing campaign results (visibility, traffic, revenue, bounce rates, conversion rates) and determining areas of opportunity
  • Analyzing client sites in adherence to SEO Best Practices and providing actionable recommendations for improvement
  • Contributing strategic ideas to move client’s search campaigns forward, especially in the areas of:
    • Mobile search
    • Social media
    • Globalization
  • Conducting content and technical audits of client’s sites
  • Performing client backlink analysis and determining strategy and execution of link building campaigns

Other Responsibilities

  • Effectively communicating the value of SEO Improvements to the client
  • Mentoring of junior staff
  • Training and collaboration with cross-functional teams

Skills/Requirements

  • College degree
  • 5-7 years working experience in Search Marketing Optimization (SEO)
  • Ability to communicate SEO objectives to different audiences, including developers, clients, and non-technical contacts
  • Excellent writing, editing, communication and presentation skills
  • Up-to-Date experience with SEO tactics and best practices
  • Experience in analyzing analytics data and driving actionable insights for SEO campaigns
  • Fluency in Microsoft Office Tools  (Excel, PowerPoint, Word) for reporting and client presentations
  • Experience with HTML. Ability to read source code.
  • Deep knowledge of ecommerce platforms and the ability to extend the client’s ecommerce platform capabilities to maximize SEO success

TO APPLY, CLICK HERE

Job Location: Allen, Texas (near I-75 at Bethany)
Position Type: Full-time, with benefits, 401K

 

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