SEM Specialist Responsibilities
- Monitor and manage multiple SEM campaigns for various North American markets
- Maximize revenue within a set ROI
- Keep campaigns up-to-date according to search engines’ changing policies and best practices
- Lead the market with cutting-edge messaging and landing pages
- Constant exploratory analysis of data and strategies, and consequent campaign implementation to drive performance improvements
- Gather actionable data from our various sources to ensure consistent and continual optimization of campaigns, and execute campaign management tactics
- Plan, implement and analyze tests
- Contribute to the development of search & online marketing and trading strategies & processes
- Build and maintain internal and external relationships with vendors, partners, and customers
- Conduct keyword research for new and existing campaigns
- Conduct ad copy adjustment and testing according to best practices
- Own a piece of the channel P&L and drive marketing contribution
- Lead as a critical thinker using data and experience to make sound decisions, even with incomplete information
- Create and execute marketing plans for your business
- Work with regional teams to develop business goals and targets
Qualifications
- Bachelor’s degree required (Focus on quantitative mathematics, statistics, science or engineering is a plus)
- Strong analytical skills, including data manipulation, financial analysis and processing large amounts of data to understand trends
- Strong communications skills (written and oral)
- Ability to excel in a fast-paced environment
- Attention to detail and strong organizational skills
- Advanced Microsoft Excel knowledge (PowerPoint & SQL a plus)
- Experience in SEM, online advertising, paid search or e-commerce is a plus but not required
About Hotels.com:
At Hotels.com, we are constantly seeking talented and ambitious individuals to join our rapidly growing team. One of our current priorities is identifying candidates to focus on Search Engine Marketing (SEM), which is one of the most critical growth engines for Hotels.com and the most dynamic marketing channel in the business.
If you are interested in being on the cutting edge of digital marketing, this is the place for you. As one of Google’s top global advertisers, we at Hotels.com partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.
Hotels.com SEM is the place to:
- Learn by doing
- Be on the cutting edge of digital marketing
- Work in an entrepreneurial environment
- Turn mounds of data into actionable insights to drive return on investment
- Build or hone your quantitative and qualitative skillset
- Make a BIG impact on the Hotels.com business