The Search Marketing Analyst at PFSweb is responsible for SEM campaign management, optimization, testing and reporting. This is an opportunity to work each day to maximize results and produce winning campaigns for large-brand e-commerce programs. If you are passionate about unlocking the potential of a keyword, converting searchers into buyers and helping clients understand search, you have the potential to grow at PFSweb.
In this role, you will be responsible for a range of activities, including developing and implementing SEM strategies, building and maintaining PPC campaigns, testing and analyzing results, working with cross functional client teams, and developing client reports and deliverables.
SEM Analyst Responsibilities:
- Manage PPC campaigns – keyword generation, ad copy writing, creative and landing page testing, budget management, tracking, reporting and analyzing
- Perform campaign analysis and generate ideas for optimization and testing
- Stay abreast of latest trends and best practices in the Search Engine Marketing industry
- Recommending and implementing strategies which can benefit PFSweb clients
- Think strategically and contribute ideas which move our clients’ search campaigns forward including the areas of mobile search, social media and globalization
Skills/Requirements:
- College degree
- 1-3 years working experience in search marketing
- Excellent communication skills
- Work experience in paid search marketing
- Excellent writing and editing skills
- Understanding of e-commerce website functionality and analytics tools
- Experience managing PPC campaigns on Google & Bing
- Experience with keyword research
- Fluency in MS Office Tools for reporting and client presentations (Excel, PowerPoint, Word)
- Excellent communication and presentation skills
- Extremely detail oriented and organized
TO APPLY CLICK HERE
Job Location: Allen, Texas (near I-75 at Bethany)
Position Type: Full-time with benefits