Some current search data is great and others really depressing: over 50% of all Google searches do not end in an off-site click from Google. Brett Tabke will look at the current search marketing trend line and how it affects web site owners and marketers. Where are the current opportunities for traffic and how do we leverage those opportunities for tomorrow and today?
Joe Laratro will do a deep dive into Google Local Service Ads and how to maximize that channel. On the organic search side, he will show how the recent EAT (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money Or Your Life) algo changes affected Drug Rehabs.
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Brett has worked in the computer industry for three decades, and is currently the CEO and founder of Pubcon Inc. which produces the conferences, Pubcon Las Vegas and Pubcon Austin. He has a history of creating software as the founder of PHD Software Systems in the 80’s and 90’s. Since 2008, Brett has been speaking at DFWSEM events and providing captivating speeches on trends in the search industry
Joe Laratro joined the Search Engine Optimization world in 1999, and has been a leading expert in the Search Engine Marketing industry ever since. In 2006, Joe founded Tandem Interactive to focus on the under-serviced areas of Online Marketing. He continues to shape the Search Marketing Industry by teaching for the University of San Francisco’s Online Marketing Certificate Programs.