DFWSEM

Dallas/Fort Worth Search Engine Marketing Association

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  • State of Search Speaker Pitch

Recent Trends and Algo Updates in Search

Some current search data is great and others really depressing: over 50% of all Google searches do not end in an off-site click from Google. Brett Tabke will look at the current search marketing trend line and how it affects web site owners and marketers. Where are the current opportunities for traffic and how do we leverage those opportunities for tomorrow and today?

Joe Laratro will do a deep dive into Google Local Service Ads and how to maximize that channel. On the organic search side, he will show how the recent EAT (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money Or Your Life) algo changes affected Drug Rehabs.

Visit www.dfwsem.org to learn more about DFWSEM and our programs

Questions? Email us at [email protected]

Author Bios:

Brett Tabke

Brett has worked in the computer industry for three decades, and is currently the CEO and founder of Pubcon Inc. which produces the conferences, Pubcon Las Vegas and Pubcon Austin. He has a history of creating software as the founder of PHD Software Systems in the 80’s and 90’s. Since 2008, Brett has been speaking at DFWSEM events and providing captivating speeches on trends in the search industry

Joe Laratro

Joe Laratro joined the Search Engine Optimization world in 1999, and has been a leading expert in the Search Engine Marketing industry ever since. In 2006, Joe founded Tandem Interactive to focus on the under-serviced areas of Online Marketing. He continues to shape the Search Marketing Industry by teaching for the University of San Francisco’s Online Marketing Certificate Programs.

Upcoming Events

2021 lineup

January 13, 2021
Measuring Email Delivery In The Time Of Gmail Dominance

February 10, 2021
Scott Simson

March 10, 2021
Eli Schwartz Brought to you by OnCrawl

April 14, 2021
TBD

May 12, 2021
TBD

June 9, 2021
TBD

July 14, 2021
TBD

August 11, 2021
TBD

September 8, 2021
TBD

October 13, 2021
TBD

November 1-2, 2021
State of Search

December 8, 2021
Board Elections

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DFWSEM Association
13155 Noel Road, Suite 982
Dallas, TX 75240

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