PubCon coming to Dallas April 13-15
Mark your calendars for PubCon Dallas on April 13 – 15, 2010. PubCon will feature a large lineup of sessions featuring thought leaders and representatives from all of the major search engine firms, capped off with their trademark PubCon Classic networking event where attendees will have the opportunity to meet and discuss their business issues with industry experts.
PPC: Back to basics
Wednesday, February 17, at the Renaisance Hotel in Richardson TX, The DFW Search Engine Marketing Association, will be hosting “PPC: Back to Basics.” In 1998 GoTo.com launched the first “pay per click” advertising system. Since then GoTo was purchased by Yahoo! and Google launched Adwords, which today holds over 72% of the “pay per click” market according to HitWise. Today your options for PPC ad campaigns are numerous and at times can be confusing. Which is why are hosting the “back to the basics” presentation on PPC advertising.
This month’s presentation will feature noted PPC experts Jon Shugart and Shelley Ellis.
Jon Shugart is the man behind Keyword Rockstar, internet marketing’s premier keyword research and PPC tool. Jon was a software engineer by trade before entering the world of internet marketing. Today he focuses on creating powerful and efficient PPC campaign building software applications that help people be more effective with their online advertising campaigns.
Shelley Ellis specializes in the area of contextual advertising and serves on the advisory board for Content Revenue Strategies.
Please join us February 17 at 6:30 for networking opportunities. our program will start at 7:00. We have our presentation and the experts will be available for an in-depth. Question and Answer session.
NEW: DFW SEM Members Get In Free
The DFW Search Engine Marketing Association (DFWSEM), has restructured its annual membership and meeting charges. In response to member requests, there will no longer be a meeting charge for members to attend regular meetings. If you would like to join the DFW SEM please click here.
Press Releases from 2009
Optimizing for Local Search Presentation– A DFW SEM Event on April 22, 2009
Chris Silver Smith from KeyRelevance to present at the DFW Search Engine Marketing Association
On April 22, 2009 at the Renaissance Hotel In Richardson Texas Chris Silver Smith will be presenting his insights on the elements of optimizing websites for local search results to the members of the DFW SEM community in North Texas.
Chris Silver Smithis Director of Optimization Strategy for KeyRelevance. Chris has a deep background in Search Engine Optimization, internet application development, mapping, and user-centered design. As an SEO expert, Chris is particularly specialized in local search, image search, shopping search, book search and PDF optimization. He has done research and development on search optimization for over a decade, and provided expert search marketing consulting for Internet Retailer 500 companies as well as Fortune 500 corporations.
This presentation will cover the basic elements of optimizing websites to be found in local search results, along with a select few advanced local optimization techniques. This presentation should be of interest to companies and marketers who provide natural search optimization to large and small businesses which have geographic, location-specific presence.
“Chris is one of the industry thought-leaders on local search optimization,” says Tony Wright, president of the DFW Search Marketing Association. Tony continues, “We are excited that he will be covering a very important part of search engine optimization – local search.”
According to a recent study by comScore, the surge in annual growth of local search has far outpaced growth of overall web search.
“The study found that local search — the practice of using online search tools to find local businesses, products, or services — grew 58 percent in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall U.S. Web core searches grew at a much smaller rate of 21 percent year-over-year, nearing 137 billion searches by the end of 2008. Local searches stand at 12 percent of core searches on the top 5 portals.”
Businesses and search marketing professionals that want to learn more about this fast growing area of search marketing should attend the DFW SEM event on April 22, 2009. To register online, go to http://www.dfwsem.org for more details.
About the DFW Search Engine Marketing Association (DFWSEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.
Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose. For more information, visit http://www.dfwsem.org.
DFWSEM is sponsored by Lead Maverick ( http://www.leadmaverick.com).
About Chris Silver Smith
Prior to joining KeyRelevance, Chris worked with Stephan Spencer at Netconcepts on their “automated SEO” solution, GravityStream. Before that, Chris was Head of the Technology & Advanced Development Department for Verizon Superpages.com where he managed teams assigned to taxonomy, usability, and application development. His projects there included R&D, local search technology advancement, and design of numerous applications and interfaces including Map-Based Search, Campus Area Yellow Pages, weather forecasting systems, E-Cards, XML APIs, RSS feeds, Wireless applications, and more. While at Verizon, Chris initiated research into maximizing referral traffic from search engines as far back as 1997, and this work eventually formed the foundation for the Superpages sites’ extensive and sophisticated SEO initiatives.
Chris frequently speaks at search marketing conferences and writes at Search Engine Land and SEM Clubhouse.
Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Tony Wright at [email protected].
DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.210.6793.
The DFW SEM Association welcomes requests to speak to the group at [email protected].
DFW Search Engine Marketing Association to Meet on March 18, 2009
All-star panel to review their findings from PubCon South
On March 18, 2009 at the Renaissance Hotel In Richardson Texas members of the DFW SEM community will be hosting an informal panel to review the latest news and trends learned from PubCon South.
PubCon South is the largest search marketing and social media conference in the state of Texas. The event, occurring from March 11 through March 13, is bringing together the leading thought experts in the field of search engine marketing and social media.
Speakers at PubCon south include Guy Kawasaki and Matt Cutts, along with a number of experts – including several members from the DFW SEM community.
“We created this panel to help share with our community the information we learned from this tremendous event,” says Tony Wright, president of the DFW Search Marketing Association. Tony continues, “PubCon represents a gold mine of knowledge about tactics, tips and trends that are occurring in the market. Our goal on Wednesday, March 18th, will be to share these insights with our community in North Texas.”
This panel discussion is a-must attend event for anyone who could not attend the PubCon South event in Austin, adds Tony.
About the DFW Search Engine Marketing Association (DFWSEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.
Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose. For more information, visit http://www.dfwsem.org.
DFWSEM is sponsored by Lead Maverick ( http://www.leadmaverick.com).
Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Tony Wright at [email protected]
DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.210.6793.
The DFW SEM Association welcomes requests to speak to the group at [email protected]
Search Marketing Keyword Research Event on February 19, 2009
Christine Churchill and Shelley Ellis to present “Keyword Research – For Beginners to Experts” to DFW Search Marketing Association
DALLAS, TX – On February 19, 2009 Christine Churchill and Shelley Ellis will be speaking to the members of the search marketing community of North Texas at the Renaissance Hotel In Richardson Texas starting at 7p.m.
Titled “Keyword Research – For Beginners to Experts” this 90 minute presentation will review the tools, tips and strategies for keyword usage within search marketing, online advertising and traditional media.
“Keyword research is not only an integral part of search marketing, it also has ramifications in other forms of marketing – both online and offline,” said Tony Wright, president of the DFW Search Marketing Association. “Christine and Shelly have put together an in-depth review of keyword research that will appeal to novices and experts alike.”
Christine Churchill is the President of KeyRelevance, a recognized expert in the field of Search Engine Marketing. She is a strong advocate for ethical search engine marketing, and was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO). A frequent speaker at industry events and a prolific writer on search marketing, Christine currently serves as the Chairman of the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM).
Shelley Ellis is the owner of Shelley Ellis Consulting and is at the forefront of exploring the vast potential of using Google’s content network for tapping into online conversations to increase sales and boost profits for companies of any size. With over nine years of paid search experience across a variety of industries, Shelley is a pioneer and a recognized expert in advanced content targeting strategies. Shelley also serves on the board of the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM).
“As demand increases in 2009 for search marketing, keyword research will be at the forefront of every company’s marketing campaign,” says Tony Wright. “These two speakers are recognized experts in this field and bring a perspective on how to apply keyword research not only to search marketing, but to all forms of advertising and marketing” adds Mr. Wright.
Cost for the meeting is $30 for non-DFWSEM members and $10 for DFWSEM members. Registration for both members and non-members can be made at http://dfwsem.memberlodge.org/. Corporate and individual memberships are also available there.
About the DFW Search Engine Marketing Association (DFWSEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.
Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose. For more information, visit http://www.dfwsem.org.
DFWSEM is sponsored by Lead Maverick ( http://www.leadmaverick.com).
Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Tony Wright at [email protected]
DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.210.6793.
The DFW SEM Association welcomes requests to speak to the group at [email protected]