Ecordia provides search engine optimization consulting services for the new PR Newswire website
DALLAS, Nov. 5 /PRNewswire/ — Optimizing large websites for search engines can be a challenge, especially if you are one of the largest news platforms in the world with industry-leading volumes in search engine referrals and traffic. This was the challenge presented to Ecordia by PR Newswire.
Ecordia, a search engine optimization technology company based in Dallas Texas, was selected by PR Newswire in June 2009 to provide consulting services for the new prnewswire.com website launched on October 2, 2009.
“PR Newswire’s website represented a number of unique SEO challenges,” said Sean Jackson, CEO of Ecordia, adding, “When you are dealing with a website in the millions of pages and updated with almost 1,000 new pages a day, traditional search engine optimization techniques become difficult.”
From the beginning, PR Newswire’s team considered SEO an important part of the new website redesign and understood the unique SEO issues related to a website of this type. To help achieve their goals, they selected Ecordia for their proven expertise in complex SEO issues.
“Search engines play a vital role in driving readers to press releases, whether the intended audience for the message is journalists, bloggers, consumers, investors or any combination thereof,” said Rod Nicolson, vice president, web properties of PR Newswire. “We viewed the rebuild as an opportunity to more fully leverage our news content to deliver even better results for our customers. Ecordia worked with PR Newswire to understand the requirements for our Optimized News Platform, and delivered recommendations that helped us achieve a high level of optimization for our customers’ news releases”
Through a series of meetings, site architectural reviews, and testing Ecordia developed a number of search engine optimization recommendations that met PR Newswire’s goals of providing an Optimized News Platform for their customers.
“We broke down the entire site architecture into small logical pieces of information and began to thread together the pieces from a search engine crawler’s perspective,” stated Jackson, describing the process.
With the comprehensive recommendation report provided by Ecordia, the PR Newswire development team began the process of aligning the new website’s technical architecture with the SEO recommendations. After a four-month development process, the new PR Newswire site was successfully launched on October 2, 2009.
While the new website continues to evolve, the results of Ecordia’s efforts were well received by PR Newswire.
“Ecordia is a delight to work with; proactive, customer-focused, knowledgeable and passionate about making search engine optimization work for their customers,” stated Nicolson.
Ecordia is a search engine optimization company based in Dallas Texas. The company specializes in the design, creation and implementation of advanced search engine optimization solutions for complex SEO challenges. In addition to SEO consulting services, Ecordia offers two online applications for enterprise-class SEO efforts. The Ecordia Content Optimizer is a predictive content analysis application that verifies the SEO qualities of content. The Ecordia Content Hub is a comprehensive SEO landing page system. For more information on Ecordia visit our website at http://www.ecordia.com
About PR Newswire
PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.
Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.
Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.