Wednesday, February 17, at the Renaissance Hotel in Richardson TX, The DFW Search Engine Marketing Association, will be hosting “PPC: Back to Basics.” In 1998 GoTo.com launched the first “pay per click” advertising system. Since then GoTo was purchased by Yahoo! and Google launched Adwords, which today holds over 72% of the “pay per click” market according to HitWise. Today your options for PPC ad campaigns are numerous and at times can be confusing. Which is why are hosting the “back to the basics” presentation on PPC advertising.
Jon Shugart (follow on twitter) is the man behind Keyword Rockstar, internet marketing’s premier keyword research and PPC tool. Jon was a software engineer by trade before entering the world of internet marketing. Today he focuses on creating powerful and efficient PPC campaign building software applications that help people be more effective with their online advertising campaigns.
Please join us February 17 at 6:30 for networking opportunities. our program will start at 7:00. We have our presentation and the experts will be available for an in-depth. Question and Answer session. By attending the meeting you will receive a FREE 30-day trial of the Keyword Rockstar service.
NEW: DFW SEM Members Get In Free
The DFW Search Engine Marketing Association (DFWSEM), has restructured its annual membership and meeting charges. In response to member requests, there will no longer be a meeting charge for members to attend regular meetings. If you would like to join the DFW SEM please click here.
PubCon coming to Dallas
Mark your calendars for PubCon Dallas on April 13 – 15, 2010. PubCon will feature a large lineup of sessions featuring thought leaders and representatives from all of the major search engine firms, capped off with their trademark PubCon Classic networking event where attendees will have the opportunity to meet and discuss their business issues with industry experts.
About the DFW Search Engine Marketing Association (DFW SEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFW SEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.
Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include Vizion Interactive, iCrossing, Range Online Media, KeyRelevance, MarketNet, and WrightIMC. For more information, visit http://www.dfwsem.org.
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influences. To find out how to sponsor a monthly meeting or other opportunity, contact Dan Sturdivant at [email protected].
DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 972.979.9723.
The DFW SEM Association welcomes requests to speak to the group at [email protected].