Mobile Search Marketing In The App-Centric Consumer Era

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App Indexing, Deep Linking, Friend or Foe?

Brian Klais knows mobile marketing.

As founder of the award-winning Pure Oxygen Labs, Brian has been leading the conversation on mobile technology since the early days. His insights and opinions have seen many a marketer through the rocky transition to more mobile friendly technologies.

Brian comes to DFWSEM on July 13 to give us the heads up on the latest and most critical developments across the  mobile search marketing landscape.

Just as you thought your new responsively designed website would check the mobile SEO box, the goal posts are moving again. Consumer behavior on mobile devices is dramatically disrupting traditional search marketing and every other online marketing channel.

Using text and increasingly voice, consumers are searching the web as well as their favorite apps for all types of information. This natural shift in how we use search has quickened the pace of change in how we market, build infrastructure, and interact with search engines.

Finding your mobile mojo

In this dynamic environment, agencies and search marketers need to be smart and agile to capture the benefits of  these mobile moments. When things move this fast, you need to get your mobile mojo on.

Coming to us from his home in Madison, Wisconsin, we know you’ll give Brian a warm Dallas welcome as he helps us turn up the heat on best practices for mobile search discovery and engagement within this rapidly changing app-centric consumer journey.

App indexing, deep linking and universal links, are they helping or hurting you?

You’ll hear how new opportunities for app indexation, deep linking, and universal links can either threaten or build upon an advertiser’s mobile SEO strategy.  Brian will walk you through success stories and lessons learned from real case studies, and show you how to best manage the intersection of desktop, mobile web, and mobile apps.

Whatever your understanding of mobile technology or your own company’s state of mobile-readiness, you’ll gain immensely from this opportunity to spend time with Brian Klais, a genuine thought leader in the mobile marketing space.

If you’ve been wondering what the rise of mobile technologies means for you beyond the need for a responsive web presence, you’ll find all the answers at our July meeting of DFWSEM. We can’t wait to welcome Brian to DFW and we know you’ll be learning from the best in the mobile search business when you join us. Register now to see Brian Klais  in Dallas.

Spread the word

This is such a great opportunity, we don’t want you to keep it to yourself.  Don’t come alone. Share the event with as many of your colleagues and friends as you can. We know how critical it is for everyone to get mobile right, so w e’ve made it super easy for non-members to attend.

Anyone who has never attended a DFWSEM Meeting before can register for free with the code mobilemojo. We hope you’ll take up this fantastic opportunity to hear Brian Klais speak at DFWSEM.

Register now to secure your ticket and join us at NOAH’S Event Center on July 13. Meet and Greet begins with check-in and a free drink ticket at 6.00pm. Be sure to join us after the presentation for networking, light supper, and another free drink!

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About Brian Klais

Brian Klais is the founder of Pure Oxygen Labs, an award-winning technology and services company specializing in mobile search marketing and app deep linking. He lives in Madison, Wisconsin and is widely sought after as a speaker at industry conferences such as SMX, Where 2.0, AdTech and Shop.org.

Brian is a marketing technologist, columnist, speaker, and frequently quoted expert on mobile marketing developments. He is a veteran of the search industry, previously a senior executive and principal at Covario (now iProspect and Rio SEO) following the acquisition of Netconcepts, where he was a senior partner and executive.

Brian led Netconcepts’ SEO practice and SaaS SEO platforms trusted by retailers like Cabela’s, Ann Taylor, and HSN, and recognized by Forrester as the leader in enterprise SEO automation.