March Meeting
Title: Implement Avalanche Theory into a Complete SEO Strategy
Date: March 8
Description:
In this presentation, Kyle will show you how to create pages that will rank for more keywords using semantic terms. No special tools or deep SEO knowledge needed. Additionally, he will discuss how to support those pages through content that will increase the traffic to your site while decreasing the negative impact and volatility of Google updates. After attending his presentation you’ll learn:
- How to easily create pages that have semantically related sections and semantically related keywords without using any tools.
- How to create pages with semantically related sections that will rank for more keywords.
- How to increase traffic to your site and decrease Google update volatility through the correct supporting content and interlinking structure.
Speaker Bio:
Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques.
Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.
Link to watch: https://youtube.com/live/J0FpeVXQ4UA
April Meeting
Title: State of Schema Markup in 2023
Date: April 12
Description:
This presentation will cover how schema markup relates to machine learning and AI, what's going on with rich result performance in the market, and what's working for our clients.
Speaker Bio:
Martha van Berkel is the CoFounder and CEO of Schema App, an end-to-end Enterprise Schema Markup Solution. As a thought leader in Schema Markup (aka Structured Data), she leads the Schema App team to empower SEO teams to understand the value of Schema Markup and how they can leverage Schema Markup to drive results. Martha has a degree in Applied Mathematics and Engineering and attended MIT for Innovation and Strategy. Outside of Schema App, she is a rower and a Mom of two energetic kids.
Link to watch: TBD
May Meeting
Title: The Why, When, and How to Delete Content in Bulk for SEO
Date: May 10
Description:
Deleting content, as part of a larger strategy to improve content quality and increase topical authority, makes sense. We'll review the when and why to delete content, and how to do it properly. We'll walk through an individual case study of a website where we deleted content in bulk and examine the intricacies of what made it successful.
Speaker Bio:
Jared Bauman is the Co Founder and CEO of 201 Creative, LLC. He is an expert in business strategy, marketing, and Search Engine Optimization (SEO). He is the host of the popular Niche Pursuits podcast, which has been running for over a decade. He is also a contributor at Search Engine Land, an industry leading SEO publication. With almost 20 years of experience in business management and digital marketing, he brings a rich background of both knowledge and experience in helping companies grow.
Link to watch: TBD
June Meeting
Title: 5 Tips for Mastering GA4 in Under an Hour
Date: June 14
Description:
Universal Analytics will sunset on July 1, 2023. Don’t be caught by surprise! Prepare now for the transition to GA4 by learning five tips that will help you master GA4 in under an hour.
After this talk you’ll be able to:
- Understand how to best compare your GA3 to GA4 metrics.
- How to create ad hoc reports directly in the GA4 interface.
- New measurement tactics to help level up your data-driven analysis.
Speaker Bio:
Julie Jones excels at creating short- and long-term plans that focus on increasing revenue and conversion. She has overseen Google Tag Manager and Google Analytics implementations for both startups and Fortune 500 companies throughout her career. Julie has also created the website learnwebanalytics.com to help educate marketers about the world of website analytics.
In her current role at Baylor Scott & White, her focus is on implementing web and app analytics solutions and enhancing current data hygiene practices. Through this, she improves the ability for hospitals and physicians to make data-driven marketing decisions.
Link to watch: TBD
July Meeting
Title: How to Scale SEO for Multi-Location Brands
Date: July 12
Description:
Achieving higher keyword rankings for a local business involves accurate business data online, a helpful webpage based on the needs of as many potential guests as possible, visibility on other websites search engines visit often, and close attention to ratings and reviews. For single-location businesses, these areas can be managed with regular attention and reporting.
Multi-location businesses, and franchises, may have a difficult time managing hundreds or thousands of locations in these local SEO focus areas. In this session, Adjunct Professor and SEO: Strategy & Skills Co-Author Steve Wiideman will share strategies and tools used to help multi-location brands scale inbound marketing efforts, assign accountability, and measure performance of key metrics that lead to a successful multi-location SEO (MLSEO) campaign.
Speaker Bio:
Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects with an emphasis on strategy, planning, and campaign oversight.
While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.
Link to watch: TBD
