Pay Per Click – Some Super PPC Advertising Tips!
With all the buzz about social media dominating the discussion over the past year or so, you might think PPC was a lost art, but nothing could be farther from the truth.
PPC remains a viable form of search engine marketing, and for many businesses it’s still the cornerstone of their online marketing strategy.
Join us on June 15th as Jim Gilbert presents “Pay Per Click – Some Super PPC Advertising Tips!”
Jim is Vice President of KeyRelevance and one of the co-founders of the DFWSEM. He has been involved in both organic and paid search engine marketing since the early ‘90s and spent his early years working with a number of iconic organizations, including Sabre and EDS.
As a highly sought after speaker, and author of numerous articles and published studies on the industry, Jim is uniquely qualified to share insights learned through years of critical analysis and real-world experience creating and managing PPC campaigns for some of the largest and most high-profile names in business.
As the title implies, this presentation will focus on what the search engines don’t tell you about PPC, and will include:
Some Super PPC Tips (Google & MSN/Yahoo)
- Knowing what you plan to do with PPC and the experience required to do it
- Measuring success and conversions
- Understanding and using the various keyword match types
- Understanding and using the various “negative” keyword match types
- Understanding and managing Quality Scores
- Managing Ad creative Rotations
- Understanding and utilizing “filters”
- Understanding and using Google Ad Extensions
- Brief introduction to Google’s “Product Listing Ads”
Top 10 Worst PPC Practices
Jim will also give you his list of the top 10 worst PPC practices to avoid.
PPC Account Reviews – Have Your Actual PPC Account Critiqued by an Expert
Have specific concerns about an actual PPC campaign, or just want to show off your PPC chops before the group?
For the last 30 minutes of the meeting, Jim will be conducting live reviews of our members’ PPC accounts.
As is the case when we do site reviews, the PPC account reviews will not be a collective “beat down” of you and your work, but a way to find out what you’re doing right and what you might want to consider doing differently in order to deliver the best results. Whether you’re a PPC newbie or AdWords certified, you’ll leave this meeting with a greater understanding of how to successfully create and manage highly effective PPC campaigns.