DFWSEM

Dallas/Fort Worth Search Engine Marketing Association

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Google Shopping Demystified

With things slowly getting back to normal, we bring you our next meeting online and our last FREE online event! (For the first 500)

Join us with special guest David Ogletree as he demystifies Google Shopping. Now is the time to learn as e-commerce jumped 49% in April and will only grow bigger. 

This presentation will show bring you tips in creating your shopping feed, optimizing your merchant center, shopping campaigns, and more. 

  • Shopping Feeds
  • Merchant Center
  • Shopping Campaigns
  • Campaign Priority
  • Negative Keywords

If you set up your accounts properly you can beat out companies like Amazon and Wal-Mart. These tips are not hard they are just not documented very well

Come see how to better compete on Google Shopping with our special guest..

Speaker Bio:

David Ogletree has been doing PPC and SEO since 2003. For the last 3 years he has been in charge of PPC for Army Surplus World, a local brick and motor store that sells their products online to the entire US. He increased their revenue from PPC by 200%. They have over 22,000 SKU’s and routinely beat out Amazon and Wal-Mart and keep their ROAS above 10:1.

David did a 6 episode podcast on Webmaster Radio called PPC 101 and has been a guest on other podcasts like Good Karma, SEO 101, and Webcolog. He has also been a speaker at Pubcon Las Vegas and Affcon.

Upcoming Events

2021 lineup

January 13, 2021
Measuring Email Delivery In The Time Of Gmail Dominance

February 10, 2021
Scott Simson

March 10, 2021
Eli Schwartz Brought to you by OnCrawl

April 14, 2021
TBD

May 12, 2021
TBD

June 9, 2021
TBD

July 14, 2021
TBD

August 11, 2021
TBD

September 8, 2021
TBD

October 13, 2021
TBD

November 1-2, 2021
State of Search

December 8, 2021
Board Elections

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DFWSEM Association
13155 Noel Road, Suite 982
Dallas, TX 75240

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