Getting Content Optimization Right

How to avoid the most common SEO mistakes

Navigate the wilds of content marketing with Arnie Kuenn

Registration

Arnie Kuenn understands the value of intangibles. His work-day world may be all about marketing at the highest level, but when he chooses to relax, Arnie loves nothing more than immersing himself in places that make his senses sing. It is this combination of results-driven marketer and man of the wilderness that helps him craft content marketing campaigns that surprise, delight, and succeed.

Arnie comes to DFWSEM in June to present Optimizing Your Content – The 10 Most Common SEO Mistakes. While content marketing has become the go-to method for many these days, few understand the pitfalls or know how to maximize every win along the way. Whatever the scale of your content marketing efforts, these are the two elements most critical to your success and Arnie Kuenn is the man to help you get on top of them.

Did you know a whopping 93% of all buyers, online or in stores, use search engines prior to making a purchase? And 86% of searchers conduct non-branded queries? People want useful information, and they want to find it fast.

If you are going to make these facts work for you, it’s important to understand how content marketing optimization works, and just as important to know how it doesn’t. Despite what some may say, this is not a “build it and they will come” environment.

As he takes us through his presentation, Arnie Kuenn will show you what it takes to capture as much search engine real estate as possible. He’ll cover these topics and much more:

• The most common optimization mistakes
• How to create and optimize the content your prospects are looking for
• Best types of content to create for search engines
• How to protect yourself against changes in the future

If you’ve been wondering how to avoid becoming one of those unfortunate marketers who fall into the content abyss, you’ll find all the answers at our June meeting. We can’t wait to welcome Arnie Kuenn to DFWSEM and we know you’ll be learning from the best in the content marketing business when you join us. Register now to secure your seat. Last month’s meeting saw a record number of attendee registrations and we’re expecting big numbers again with Arnie as our guest speaker.

We don’t want you to keep this great opportunity to yourself either, so don’t come alone. We’d like you to share the event with as many of your colleagues and friends as possible, so we’ve made it super easy for non-members to attend.

Those who have never attended a DFWSEM Meeting before can register for free with the code contentwin. We hope you’ll take up this fantastic opportunity to hear Arnie Kuenn speak at DFWSEM.

Register now to secure your ticket and join us at NOAH’S Event Center on June 10. Meet and Greet begins with check-in and a free drink ticket at 6:00 pm. Be sure to join us after the presentation for networking, light supper, and another free drink!

About Arnie Kuenn

Arnie Kuenn is CEO of full-service Internet marketing agency Vertical Measures. The company is dedicated to helping clients drive profitable growth through content marketing. Arnie has held executive positions in the world of new technologies and marketing over a period of more than 25 years.

In 1993 he successfully launched a technology and distance education company and six years later he founded an Internet startup which received a patent for its personalization technology.

Arnie served on the 2008 Arizona Super Bowl Marketing Committee and is the the founder of the Arizona Interactive Marketing Association (AZIMA). In 2014, he was honored as the Interactive Person of the Year in Arizona.

Arnie speaks at events around the world and recently published his second book Content Marketing Works.

NOAH’S Event Center – Richardson

Go east on Campbell Rd from 75. At the second stop light turn left on Greenville Ave. Go through the next stop light and make your first left turn into the parking lot.