6:00 PM - Registration
7:00 PM - Presentation
8:00 PM - Networking
How to Grab Your Million Minutes of Youtube Attention
As the impact of visual media marketing continues to expand across the online landscape, video is capturing more of every individual’s daily internet experience. Clearly the world’s second biggest search engine, YouTube is front and center as the phenomenon continues. And YouTube popularity is now being fed by another imperative, as it becomes the preferred platform for curating content originally created via livestreaming video services such as Periscope and Blab.
As marketers we know and understand the importance of doing video well. Unfortunately, knowing something is important does not easily transfer to nailing it on the first attempt. Or the second, third, or fourth… This is where DFWSEM comes in.
The May meeting of Dallas Fort Worth Search Engine Marketing Association sees two of the world’s foremost video marketing experts set to break down the most important things you need to know to grab your company’s million minutes of fame on YouTube.
A special welcome for two former DFWSEM Board Members
Our two guest speakers for May hold a special place when they take the stage at NOAH’S Event Center. As former Board members, Jeremy Vest and Jeff Martin have given their time, expertise, even a generous measure of good old-fashioned hard-work to the building of the organization in past years. It’s great for us to have this opportunity to welcome them both back as expert speakers, and we know you’ll make them welcome.
What you will learn from Jeff
Jeff Martin knows YouTube. More important, he understands the YouTube Audience. That means you should listen when he speaks. So get set for May 11th, because Jeff will be dropping mind-blowing secrets, tips and tactics that will help you increase your video audience.
His presentation will cover tools for driving conversion, globalizing existing content, leveraging paid promotion, emerging formats you can take advantage of and using competitive analytics to understand who is winning in your space and why.
Jeff’s sessions at major conferences, including SMX, SES and YouTube hosted events have helped put less experienced video marketers on the road to success, and you could be next. Complete your meeting registration today and you can be right up front, ready to jump on every tactic.
What you will learn from Jeremy
Jeremy’s Presentation The Science Behind Successful Online Video will concentrate on answering all those questions you’ve wanted to ask someone who really knows.
Have you ever wondered what makes a video successful online? Why is it shared? Why does it rank? How can video Convert?
In this talk Jeremy Vest will chop up and breakdown the success science behind video. Covering every inch of online video success, he will talk about, content strategy, optimization, distribution, community, video advertising and conversion science.
What makes Jeff Martin the best person to help you turn more attention on your brand through video marketing online? Well that’s easy. Jeff is a veteran audience development strategist with more than ten years experience in search optimization and digital marketing as well. Working with brands across many verticals has put him at the forefront of globally recognized companies such as CoverGirl, Craftsman, Sony, Gillette, Neiman Marcus, Kraft and Travelocity.
Jeff is Vice President of Audience Development for Touchstorm. He and his team focus on growing audiences for brands where video optimization plays a key role in generating discoverability across platforms. He has led creation of various tools for YouTube optimization which are part of the VideoAmigo platform.
A sought after expert featured in Forbes, Wired, Internet Retailer, Revenue Magazine and The Age, Jeff Martin also served as a subject matter expert in the Lane’s Collectibles v. Google case in the field of fraud around paid search advertising.
Jeremy is one of the most prominent YouTube for business experts and is YouTube Certified.
As Co-Founder and CEO of McKinney marketing firm Vidpow, Jeremy also hosts the popular YouTube centric podcast, Tube Talk.
He often writes and speaks on YouTube for business, video marketing, video SEO and video conversion science. With more than 500 million views to his credit for clients, Jeremy has worked with many top brands and taught thousands of people.
Don’t be fooled into thinking Jeremy only knows YouTube though. You can be sure he has a deep passion for all things related to online marketing.