For many brands, content marketing has become a “set it and forget it” affair: They create content, set it free, and then wonder why it refuses to “fly” away. One of the biggest problems is amplification, or lack thereof. If content is worth creating, it’s worth being shared smartly and widely.
How do you make that happen? Simple.
You create content with shareability already baked into it. At the next DFWSEM meeting, you will learn why content amplification is a must, then you’ll walk through the steps of how you can use the process effectively in your businesses. A key benefit is that few businesses are using such a model, and many of those lack the insight to use it effectively.
Ronell Smith, from Advice Interactive, and Kendall Shiffler, from United Commercial Realty (UCR) are the speakers.
After this meeting, you’ll be able to:
- Create and share the content your audience wants to consume
- Mobilize the “community” to read, share and engage your content
- Use paid, earned and owned media to amplify your content, in addition to recognizing how these efforts grease the skids for future content promotion efforts
About Ronell Smith
Ronell Smith is the director of content strategy for Advice Interactive.
He’s spent most of his career as a business writer, researcher and editor. His most recent work was as a B2B editor for ESPN, but he has broad experience in overall business strategy, having spent nearly a decade helping small-to-midsize businesses in the areas of product design and marketing, PR, branding, content and communications.
Currently, however, he’s taken up the good fight of advocating for web users, many of whom are actively trying to manage the content marketing fusillade.
About Kendall Shiffler
Kendall is a digital marketing professional with 6 years experience in traditional and digital marketing, public relations, social media, web and email marketing. She is currently the Director of Corporate Marketing at United Commercial Realty. Additionally Kendall is past president of the DFW Social Media Club and speaks regularly at regional and national conferences.
Advice Interactive will also have some special prizes to give away: One $100 gift card and four $25 gift cards to Bass Pro Shops! Advice will also have some Bass Pro and Columbia Sportswear items that will be in a drawing. So LOTS of opportunities to win something this month!!
Advice Interactive will have a fish theme for our sponsor table that night with some fun social photo opportunities for meeting attendees.