If you had to go search “What is Google Tag Manager” when you saw the title of this post, stop worrying. And if your first thought was “I already know all that stuff”, you’ll want to think again.
Whatever your skill level, we have you covered on Google Tag Manager as we bring you DFWSEM Ambassador, and Dallas crowd favorite, Ruth Burr Reedy for our May Meeting event.
Event tracking in Google Analytics used to be a painstaking process that often meant getting developers involved to implement. You remember those days, right? Or perhaps you’re still working that way because you’ve never gotten the chance to learn a better way, or the people in your company need some upskilling to move past that?
The good news is, with Google Tag Manager, digital marketers can now track a multitude of engagement points on a website, often without getting a developer involved at all!
Go home with a bag of tips and hacks you can implement right away
Juiciest of all the treats we have in store for you, Ruth is set to share a bunch of examples. She’ll show you how you can collect and use this tracking data to make your sites as fast, user-friendly, and conversion-oriented as possible.
If you’re coming to this meeting as a Tag Manager novice, we get it. There are all kinds of reasons you might have gotten the idea in the past that this might be a topic too far… especially if you’ve never had the opportunity to learn from someone who knows it inside-out.
If on the other hand, you’re pretty familiar with GTM and thinking maybe there’ll be nothing here for you, we suggest you think again. Ruth had us sitting on the edge of our seats the very first time we chatted to her about this session. We know you’ll find a slew of new ways to up your productivity when you join us for this one.
Ruth Burr Reedy knows Google Tag Manager (GTM). As Director of Stategy at Upbuild, that’s hardly surprising. What is surprising though, is the startling array of game-changing tips and hacks that roll off her tongue when conversation turns to this often misunderstood tool.