According to Matt Cutts from Google, the next algorithm updates will be both “jolting and jarring”. If you are like most, you may be asking “what does this cryptic message mean?”
Well on Wednesday night at 7 PM at the Hyatt Regency in Richardson, we will have the answer – directly from the person Matt told this to.
Brett Tabke, CEO of PubCon and Webmaster World, will be discussing the recent changes to search algorithms and predict what the future may hold for search and social media marketing.
Brett is uniquely qualified to address, with clairvoyant accuracy, this daunting question. His tradeshow, PubCon is one of the top trade shows in the world for search and social media. And, as the president of PubCon, Brett is on a first name basis with every major thought leader in the industry since they inevitably speak at PubCon every year.
Joining Brett will be Joe Laratro of Tandem Interactive who will be sharing specific tactics, techniques and strategies to navigate the jarring and jolting world Google will soon unleash on all marketers.
As many of your know, since the release of the Penguin update, search marketing on Google has been a challenge. And based on deep industry insight and research, Brett will be sharing an in-depth look into the future of SEO and the coming changes that could substantially change your entire search and social media strategy.
If search marketing is important to your business, then you will want to register now for this important event at 7PM on Wednesday night at the Hyatt Recency in Richardson.
And as a special bonus….
Brett will be giving away a free pass to this years PubCon in Las Vegas – worth over $1,700. As many attendees will attest PubCon is the marquee search and social media event – bringing together the top minds in the industry in one place.
So make sure you register register now for his presentation at 7PM on Wednesday night – you may win an incredibly valuable pass to one of the best trade shows in the industry.
P.S. Don’t worry if you don’t win the ticket. We are working with Brett to get some “special pricing” for PubCon for those that show up Wednesday night. DFWSEM supports and promotes PubCon for free because it is one of the best show in the industry and we feel that everyone should have a chance to go.
About Brett Tabke
Brett Tabke has worked in the computer industry for three decades. Tabke is currently the CEO and founder of WebmasterWorld Inc. He was also the founder of PHD Software Systems, a specialty software manufacture that produced a line of software for Commodore computers in the 80’s and 90’s.
Tabke has run community networking sites continuously since 1984. The evolution from stand-alone BBS’s to forums on the web and his commitment to community building is a logical extension for Brett. His fascination with the web spurred him to start building web sites and learning as much as possible about online traffic. He quickly became an expert on the subject of Internet traffic, and was a source of information for many of his business contacts and associates who were looking to get better traffic from the search engines.
Tabke coined several SEO staples as “Link Farm”, “SEO Themes”, and the classic “SERP” (Search Engine Results Page). He was also featured in the Biography Channel special on the Google founders. Tabke was also a founding board member of SEMPO. He also wrote a chapter for the best selling “Google Hacks” book. He is also the first known person to have fully decoded the Excite and most of the Altavista search engine algos. Tabke’s “26 Steps to 15k a Day” is one of the most widely read documents in SEO history.
About Joe Laratro
Joe Laratro, a recognized and leading expert in the Search Engine Marketing industry, recently made South Florida’s Business Journal Top 40 under 40 2009 List. His long list of accomplishments includes being an active speaker at industry events like Webmaster World, SMX, and Search Engine Strategies (SES) Conferences. He sits on the Advisory Board and is the lead moderator and speaker liaison for Pubcon. He also developed and taught Search Marketing Training for the DMA, SEOClass, Network Solutions, Pubcon Masters, and the University of San Francisco. Mr. Laratro has been quoted in numerous articles including Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. Mr. Laratro just completed a new Advanced Analytics Certificate course for the University of San Francisco and will be releasing the “SEO Diet: Fit to be Found” book in the near future.
In 2006 Mr. Laratro founded Tandem Interactive, a boutique agency-style SEM services company to help clients achieve website success through online marketing strategies in the goal of driving bottom line results. These practices include local search marketing, pay-per-call lead generation services, blogging, analytics, conversion consulting, PR, social media marketing, online reputation management, usability consulting, search engine marketing training and education, as well as search engine marketing department formation and development.
During his career, Mr. Laratro has serviced over 5,000 web sites spanning an array of companies including Fortune 500s, privately held mid-tier corporations, and cottage industry businesses. He was also the president of the South Florida Interactive Marketing Association (SFIMA.com) from 2007-2008.