2019 is about to end, so you are going to want to start your 2020 with some marketing success. Join DFWSEM and our Industry Panel as we provide 20 digital marketing tips to drive your new year to success. From schema to SEO to audits and more we will have 20 tips to have you ready for the new year.
Most PowerPoint charts suck! Your company spends a huge amount of time and resources on research and data analysis, but when it comes time to present your results to clients or executives, the default charts you generate are nothing special. Learn how to apply design principles that take your charts to the next level and make your audience go “Ah-Ha!”
If you’re just using the default chart templates, you’re making a big mistake. Your charts will look like the same default charts your audience sees in every other presentation, and it makes you and data look generic. Those default charts are only meant to be the starting point (you have to start somewhere), but you need to customize your charts to effectively communicate your own insights and key messages to your audience in a unique, memorable way.
Clicking the chart button isn’t enough. Good DataViz Design means going beyond the charting templates and designing visualizations that reveal insights and tell stories to your audience. Data visualizations are used in dashboards, websites, mobile applications, presentations, reports, infographics and more. All of your dataviz designs will benefit from these core principles of Good DataViz Design:
- Communicate a key message
- Avoid false visualizations
- Make your insight memorable with the Picture Superiority Effect
- Use pre-attentive attributes to focus your audience’s attention
- Reduce visual noise and clutter
- Build your credibility with data transparency
Local Search is its own beast, and the local algorithm is unique from traditional SEO and changes just as frequently. Join us in March as our speaker Kelcey Drapp will share her knowledge and experience on working on the frontlines of Local SEO.
Kelcey will share many important but uncommon tactics to move the needle in your local search visibility. She’ll cover everything you don’t already know about Google My Business optimization, localized onsite content curation, the correct way to go about local link building, and more.
Kelcey Drapp is an SEO Manager at DealerOn. Her passion is helping her clients earn search visibility in their local markets through link building, blogging, onsite optimization, social media and rep management. She has many years of experience across a number of verticals, including: automotive, hearth & fireplace, church & religion, health services, insurance, higher ed, and more. When Kelcey is not at her desk, she enjoys traveling with her husband and spoiling their three dogs.
Having spoken at State of Search and monthly meetings in the past, DFWSEM is happy to have Ruth Burr Reedy back to talk about how to score leads in Google Tag Manager and Google Data Studio.
Be prepared for a lesson on analytics and a deep dive into how you can use Google’s Tag Manager and Data Studio to help score leads and gain business insights.
Ruth Burr Reedy – Vice President of Strategy at UpBuild
Ruth Burr Reedy is an SEO, people manager, and speaker living in Oklahoma City, OK. She is the Vice President of Strategy at UpBuild, an SEO and analytics agency where great technical marketing minds can do innovative work for clients and causes they’re proud to serve. For businesses that need highly technical digital marketing, UpBuild is the only agency that provides as much value as hiring someone in-house.
Ruth has been working in SEO since 2006; she has worked as an in-house marketer, an independent consultant, and at several marketing agencies. As CP of Strategy at UpBuild, Ruth is responsible for drafting and driving client strategy, managing UpBuild’s genius team of technical marketers, shaping company culture, and helping grow the business. Prior to her move to Oklahoma, Ruth was the Head of SEO at Moz.
Ruth has spoken on SEO at conferences all over the world, including MozCon; Ungagged; MarTech; SMX West, Advanced, and Milan; SearchLove Boston; PeepCon; State of Search; PubCon and PubCon NOLA; and many others
Since we are still in Phase 1 of social distancing, our next meeting will be online and FREE! (For the first 500)
Join us with special guest Shelly Fagin as she shares 15 Missed Opportunites and Best Practices in Content Marketing.
Let’s talk about the opportunities you’re missing in your content optimization. Are you following best practices and taking advantage of all the latest advances? We will be talking Content Strategy, WordPress SEO & of course awesome tools that will help on your journey.ttendees will be able to leave questions in the chat and our moderator will ask the questions on their behalf.
Shelly Fagin first started working in web development over 17 years ago, shortly after which her fascination with SEO began. She is also a Brand Ambassador for powerhouse SEO Tool company, SEMrush.
After a brief stint as SEO Director for a large Agency, the past eleven years she has worn many hats as an independent SEO consultant working mostly with local businesses and helping them thrive through digital marketing. Shelly is a coder at heart, enjoys building WordPress sites, and specializes in Technical SEO. Shelly’s areas of focus are in Local SEO & working with powerhouse Food & Lifestyle Bloggers.
With things slowly getting back to normal, we bring you our next meeting online and our last FREE online event! (For the first 500)
Join us with special guest David Ogletree as he demystifies Google Shopping. Now is the time to learn as e-commerce jumped 49% in April and will only grow bigger.
This presentation will show bring you tips in creating your shopping feed, optimizing your merchant center, shopping campaigns, and more.
- Shopping Feeds
- Merchant Center
- Shopping Campaigns
- Campaign Priority
- Negative Keywords
If you set up your accounts properly you can beat out companies like Amazon and Wal-Mart. These tips are not hard they are just not documented very well
Come see how to better compete on Google Shopping with our special guest.
David Ogletree has been doing PPC and SEO since 2003. For the last 3 years he has been in charge of PPC for Army Surplus World, a local brick and motor store that sells their products online to the entire US. He increased their revenue from PPC by 200%. They have over 22,000 SKU’s and routinely beat out Amazon and Wal-Mart and keep their ROAS above 10:1.
David did a 6 episode podcast on Webmaster Radio called PPC 101 and has been a guest on other podcasts like Good Karma, SEO 101, and Webcolog. He has also been a speaker at Pubcon Las Vegas and Affcon.
Prepare for Holiday Success Starting NowHas the first half of 2020 not performed as you had been forecasting? Want to finish the year strong? Join DFWSEM during our July Meeting as we have a marketing industry panel that is ready to share their tips, tricks, and experience in preparing for the holidays.
For over a decade, Luigi has worked with large enterprises and emerging brands to reach current and potential customers across digital channels. Prior to joining McAfee as Head of Paid Media, he led the SEO team at Dallas-based marketing firm Ansira where he worked with clients such as Domino’s, Jiffy Lube and others to improve their technical and local SEO approach. Luigi is a New York native who loves history, travel and great BBQ.
With over 22 years of experience in creating websites, SEO, advertising, and marketing, Robert Hughes has managed hundreds of campaigns and websites, totaling in over a million dollars in Google PPC spending experience. He has helped many clients maximize their advertising dollars to achieve an increase in sales and improve ROI.
Having worked with both SEM (Google Ads, Bing Ads) and paid social (Facebook, Pinterest) managing over $1M of spend for large, medium, and small clients. Faitht Petreley works with a variety of clients in different verticals, including hospitality, food and beverage, e-commerce, B2B, and lead-gen, and has experience optimizing campaigns towards a variety of both offline and online KPIs.
Join DFWSEM as we host Fanny Dunagan at our August Meeting, where you can learn why LinkedIn has the greatest potential for growth right now.
– Define your expertise, values, strengths & interests (EVSI Framework) and how that shapes your unique brand
– 4 Types of Video Content
– How to build an engaged community
Fanny Dunagan is a LinkedIn video content creator and CEO of PathLynks, which helps business owners and corporate professionals build their unique LinkedIn brand and content. She trains and empowers individuals and leadership teams to take charge of their personal and business branding, create value for others and build an engaged community around their products, services and values.
Speakers get 3 slides for a 5 Minute Talk on any Digital Marketing Subject
However, you decide the fate of our Digital Marketing Speakers!
Learn from them – then YOU get to pick who wins a speaking slot at the 2020 State of Search Conference
Past List of Topics:
- What I’ve learned spending $10,000,000 on Facebook
- ADD, SEO & Shiny Objects
- The Story of You – The Definitive Guide To Writing Your Biographical Essay for Websites & LinkedIn
- Ain’t I a Marketer? Life as a Woman of Color in Digital Marketing
- BBB- What You Need To Know
- Link building for any website
- The Hero’s Journey To Amazing Content Success
- It’s Still About the Marketing
- Easy PPC for Multi-Location Companies
- How to Conduct an SEO Audit
First 10 to apply are guaranteed speaking slots – 345 Talk Submissions