The paid search industry came hard out of the gate with a raft of new features and changes making it to market toward the end of 2017. We know you need to be ready to make every one of them sing as you start out the new year, so DFWSEM is turning up the paid search heat with its very first meeting of the year.
And it’s a new look for DFWSEM in 2018, with a new meeting venue, day, and time ready to roll. We’re bringing together some of Dallas Fort Worth’s most popular titans of the paid game this Thursday January 11th with doors opening at 6:00 pm.
Among our panelists are Brandy Eddings from Southwest Media Group, and OPM’s Michael Edwards, two of DFWSEM’s most respected paid search marketing practitioners. And they’re ready to break open the lid and tell you exactly how to use your paid game advantage, starting now.
Paid social just got even more relevant with the recent announcements by both Facebook and YouTube. Are you ready?
Marketing automation is used by both B2B and B2C companies more than ever. But it’s not just about having the tools – it’s about using them effectively.
Our speaker this month is founding HubSpot employee and marketing automation evangelist Dan Tyre. He’s bringing a personalized version of his SMarketing presentation (Sales and Marketing Alignment). As inbound marketing soars in popularity, inbound sales becomes equally important to help scale revenue. Marketers are keen to embrace inbound, sales teams are sometimes a bit reluctant. Learn how sales & marketing alignment is critically important to success for scaling your enterprise.
Featuring Holly Starks and Jeremy Vest – learn some little known but powerful tips to get the most from your video reach as well as the important foundational video essentials to create content that connects with your target audience.
SEO is more complex than ever and as the search landscape evolves individual practitioners and teams that want to thrive in this new environment are adapting as well. A solid SEO strategy today requires a balanced approach utilizing data-driven logical thinking as well as a more intuitive, creative and empathetic style.
Kevin Getch is the Founder and Director of Digital Marketing Strategy for Webfor, a digital + creative agency he founded in 2009. He also serves on the board as President for SEMpdx, a non-profit organization in Portland focusing on improving education and networking in the digital marketing industry.
So many tools, so little time to evaluate them! We’re bringing in some of the top SEO and Digital Marketing software vendors to simplify the process for you and your team.
Bring your toughest questions! Get ready to learn not only what software is best for you and your team – but how to use those tools to get measurable results.
You’ve heard us talk several times at our monthly meetings about how cool Google Data Studio is for creating reports – whether for your clients or in-house needs. But how do you get started?
Our popular speaker Jenny Halasz (from Raleigh, North Carolina) is joining us in July to provide some awesome tips and tricks for Data Studio.
Whether you’re just getting started or you’re a seasoned Google Analytics user – you’ll have some great takeaways. As always, bring your questions too!
You decide the fate of our Digital Marketing Speakers! Learn from then – then YOU get to pick who wins a speaking slot at the 2018 State of Search Conference
- What I’ve learned spending $10,000,000 on Facebook
- ADD, SEO & Shiny Objects
- The Story of You – The Definitive Guide To Writing Your Biographical Essay for Websites & LinkedIn
- Ain’t I a Marketer? Life as a Woman of Color in Digital Marketing
- BBB- What You Need To Know
- Link building for any website
- The Hero’s Journey To Amazing Content Success
- It’s Still About the Marketing
- Easy PPC for Multi-Location Companies
- How to Conduct an SEO Audit
A couple of speaking slots still available – https://www.dfwsem.org/345-talk-submission/
Learn about the latest legal challenges of doing business online and how to protect the online reputation of yourself and your business.
Featuring online reputation management expert Chris Silver Smith and internet attorney Kenton Hutcherson.
Chris will be sharing his best advice about online reputation management. Good online reputation techniques typically require a very holistic approach that involves SEO, social media, and sometimes also paid advertising. He’ll discuss the actual SEO aspects and benefits including social media optimization, as well as issues involving how trademark infringement is sometimes combined with defamation in online advertising.
Kenton will be sharing some important but perhaps lesser-known tips around paid search, social media, trademark law, and expand on Chris’ comments regarding copyright infringement. You can easily get in deep water if you aren’t aware of these legal challenges.
The holidays can either make or break your conversions, and the year isn’t over yet! Join us as we hear Faith Petreley, Paid Search Manager for Wpromote, share her secrets to success in paid search for Q4, and finish out this year at your strongest yet.