Rebecca Gill brings a little Web Savvy perspective to DFWSEM
Rebecca Gill is coming to Dallas. She’s coming in hot, and she has questions.
Did you hide text back in the day? Did you create link schemes to manipulate page rank? Those seem like far off days for SEO, but in reality, they’re still closer than we think.
Thankfully we’ve moved past most of those bad habits and ineffective SEO tactics. In today’s world we chase after green dots and let plugins do all the hard work.
And guess what? We have just about the same rate of success as we did in the early days of search engine optimization when we didn’t quite know what search engines wanted or needed.
And there’s a reason –
Today’s SEO isn’t about green dots and WordPress plugins. Those are only tools in a much longer SEO process.
Today’s SEO is about focusing on the user, solving problems, and answering the critical questions real users have in their everyday life.
It’s about understanding website visitors, their pain points, and the information they need to be successful. Today’s SEO is about solving problems.
The more we focus on the visitor, the more opportunities we have to create a positive user experience which in turn satisfies Google and brings ranking in SERPs.
You’ll learn why green dots are not the solution to the most important issues as Rebecca Gill presents SEO Is NOT a Plugin. Through her presentation Rebecca will show you the right process for discovering what website visitors need, targeting these needs with keywords and content, and creating a positive user experience through high quality content.
When Rebecca Gill founded her company and called it Web Savvy Marketing back in 2009, she wasn’t just choosing a name. She was telling the world exactly what is at the core of her approach to doing business online. Being smart, seeing past the quick fixes and empty tricks – generally being web savvy.