SEO 101

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Every website owner wants to get the traffic they deserve from search engines.  The tools and techniques to optimize a site for search engines can seem intimidating, even if it’s too important to ignore.  Knowing where to begin is a big part of the battle.

DFWSEM is going to help by taking us back to the basics of SEO in our next meeting.

This meeting will cover the fundamentals of search engine optimization.  Even if you don’t know an H1 tag from your robots.txt before the meeting, you’ll leave with enough practical advice to improve your site.

We will be covering on-page efforts you can do to explain your content to search engines.  Leading us through this section will be James Loomstein a veteran of agencies including Crown Partners, Targetbase, and Agency.com.

In addition, we will cover the importance of building links to your site.  Covering this subject will be Eric McGehearty, CEO of Globe Runner SEO.

With these two great SEOs presenting, even veterans are sure to learn a thing or two.  Don’t miss this great meeting of the DFWSEM

About James Loomstein

James Loomstein has over 10 years of professional experience in strategic planning, digital marketing, and consumer insights including roles at Agency.com, Directive, Targetbase, and Crown Partners.

Passionate for the online and always connected world we live and the tools used to create and engage consumers – James has spent his professional career working within the strategic planning and digital marketing environment with Alcon, Kia, Marriott, P&G, SAP, and Suzuki.

James is a native Texan, member of the Dallas Social Media Club, a 2013 board member of the D/FW Search Engine Marketing Association, and graduate of the Southern Methodist University MBA program.

Above all, James is a husband, father of two amazing children, sports nut, and amazing flashlight tag player.

About Eric McGehearty

Eric McGehearty is the CEO of Globe Runner SEO, a top-performing, Dallas-based SEO (Search Engine Optimization and digital marketing firm. In spite of the current economy, Eric has led Globe Runner to remarkable success. The company, founded in 2008, is one of the fastest-growing online marketing companies in Texas, and now employs a team of sixteen professionals. Major clients include Atrium Windows and Doors, TXI Concrete, New York Life
Insurance, Money Matters with Ken Moraif, and international firm Dominion Blueline Incorporated.

Globe Runner has advised small businesses, large corporations and even political candidates regarding social media and online marketing. Eric received his Masters degree from the University of North Texas, where he honed both his creative vision and his dedication to hard work. His team and the culture at Globe Runner reflect these attributes. “Results matter” is another guiding principle at Globe Runner as Eric feels strongly about going above and beyond in order to achieve quantifiable results for clients. Profiled in the both the Denton Record Chronicle and Dallas Morning News, Eric is known as a Renaissance Man. Not only is he also the founder of the family travel website BabySafeTravel.com, but he has been a consultant to national non-profits, and an advocate for people with learning disabilities.

Eric is also an award-winning sculptor whose work has been exhibited in galleries and museums across the United States. He believes that being an artist helps him to envision creative solutions—one of the reasons behind his success in business. Though Eric has achieved success in many fields, the role he cherishes most is that of husband to his wife Heather and father to their four children Keegan, Trevor, Elliot, and Claire.