SEO 101/201

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A solid understanding of SEO is key to any digital marketing campaign. From title tags, to linkbuilding, to best practices and how it all works together, our focus is to help you, your client, and your websites deliver a search-engine-friendly online presence.

Beth Kahlich, from the Dallas Search Engine Academy, and Michael Marshall, from the North Carolina Search Engine Academy, will be speaking on tactical execution and other basics of SEO, as well as diving into more advanced topics.

After this meeting, you will:

• Understand the basic components to a solid SEO-optimized website
• Know the right questions to ask of an SEO provider – and what to watch out for
• Learn about key advanced SEO topics to succeed in 2014 and beyond

About Beth Kahlich

A frequent speaker at local and national events, and a board member of the DFW Search Engine Marketing Association, Beth has over 25 years of experience in technology and marketing. Beth created her first commercial website in 1993 and was an early user of YouTube, opening her first account in 2006, just 9 months after the site opened. Previously, Beth served for eight years as in-house advertising for one of nation’s largest IBM Business Partners.

Since 2008, her company has managed the online marketing strategy, social media and web presence of a variety of clients, both locally and nationwide. Since 2012, she has been teaching SEO training classes in the Dallas, Texas area.
Twitter Handle: @BethKahlich

About Michael Marshall

Michael has over 20 years experience in information technology covering a wide range of specialties, including web design, software engineering, e-commerce solutions, artificial intelligence, and Internet marketing. He has degrees in Linguistics, Philosophy and Theology. Michael also developed and taught a required course on search engine technologies for the U.S. Patent Office.

Michael’s been published in Forbes, and a variety of SEO and business publications and has been a speaker at Dallas Digital Summit for the past 3 years.
Twitter Handle: @MichaelMarshall

Event Sponsor

E-Nor is a leading web analytics and digital marketing optimization consulting firm headquartered in the heart of the Silicon Valley and offices throughout US and in Europe. Our clients include Fortune 500, as well as organizations with advanced analytics needs and those aspiring to establish a data-driven culture. E-Nor leverages it’s time-tested digital analytics optimization framework to bring actionable insights to some of the world’s most recognized brands including Sony, Intuit, ADP, VMware, MIT, SanDisk among others.

We have achieved multiple Google certifications including Google Analytics Premium Authorized Reseller, Google Analytics Certified Partner (GACP), Google AdWords Certified Partner, Urchin Software Certified Partner and Website Optimizer Certified Partner.
E-Nor is a Premier Corporate Sponsor of the Digital Analytics Association (DAA), and E-Nor’s consultants are frequent speakers at leading industry conferences world wide.