Having spoken at State of Search and monthly meetings in the past, DFWSEM is happy to have Ruth Burr Reedy back to talk about how to score leads in Google Tag Manager and Google Data Studio.
Be prepared for a lesson on analytics and a deep dive into how you can use Google’s Tag Manager and Data Studio to help score leads and gain business insights.
Ruth Burr Reedy – Vice President of Strategy at UpBuild
Ruth Burr Reedy is an SEO, people manager, and speaker living in Oklahoma City, OK. She is the Vice President of Strategy at UpBuild, an SEO and analytics agency where great technical marketing minds can do innovative work for clients and causes they’re proud to serve. For businesses that need highly technical digital marketing, UpBuild is the only agency that provides as much value as hiring someone in-house.
Ruth has been working in SEO since 2006; she has worked as an in-house marketer, an independent consultant, and at several marketing agencies. As CP of Strategy at UpBuild, Ruth is responsible for drafting and driving client strategy, managing UpBuild’s genius team of technical marketers, shaping company culture, and helping grow the business. Prior to her move to Oklahoma, Ruth was the Head of SEO at Moz.
Ruth has spoken on SEO at conferences all over the world, including MozCon; Ungagged; MarTech; SMX West, Advanced, and Milan; SearchLove Boston; PeepCon; State of Search; PubCon and PubCon NOLA; and many others