Speaker: Roger Dooley
6:30 - Registration
7:00 - Presentation
8:00 - Networking
Are you making the conversion-killing mistake of using only features, benefits, and pricing to convince your customers to buy? If so, you are reaching just 5% of your customer’s brain. In this info-packed session, Roger Dooley, author of the best-selling book Brainfluence, will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making driven by non-conscious processes.
Roger has spent years studying brain behavior and how it influences customer engagement, purchase decisions, and the various other conversion streams you may be targeting for your business. Now he comes to DFWSEM ready to share his expertise. You’ll be fascinated as he demonstrates ways that using knowledge of how our brains work enables you to create better marketing, advertising, and sales strategies.
As you can see from the photo, Roger takes his poker seriously. Almost as seriously as he takes the influence of neuromarketing in business. As a leader in the field he has not only studied, but helped develop, test, and refine theories on the use of “brain science” for advertising and marketing.
Roger is a master of the science behind neuromarketing, but there’s no need to worry about being overwhelmed by theory in this presentation. His focus is always on real-world examples and practical applications.
As Roger shares 14 Science Based Ways to Convert More Customers, you’ll learn to look at your web site and conversion paths in entirely new ways. Come prepared for revelations as Roger uncovers the non-conscious processes you may never have imagined were influencing your online marketing efforts.
You’ll learn how to unlock these unseen barriers to conversion and put your business on the path to better results with neuromarketing.
We asked DFWSEM Ambassador Christine Churchill to tell us about this month’s guest speaker Roger Dooley. Here’s what she said:
A lot of marketers talk about getting inside the mind of the customer, Roger shows you how subliminal clues on the page can enhance or hurt your web page performance. Roger is one of the leaders in the new field of neuromarketing that studies the affect of marketing stimuli on consumers. You’ll never look at a web page the same.
We are very excited to have Roger as our guest speaker in February. This is a rare opportunity for DFWSEM members and friends to benefit from the expertise of a highly sought-after international speaker and consultant. Register now to secure your ticket and join us at our new meeting location on February 11th.
About Roger Dooley
Roger Dooley an international keynote speaker and consultant. He is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. His work is followed by tens of thousands every week as he writes the popular blog Neuromarketing as well as “Brainy Marketing” at Forbes.com. He is principal of marketing consultancy Dooley Direct, and co-founded College Confidential, the world’s largest college forum site.
Dooley Direct is based in Austin and was founded by Roger in 1995. The company’s roots are in digital marketing, but for the last decade their focus has been on applying brain and behavior research to improve marketing, sales, and leadership.
In February we will be meeting at a new location.
NOAH’S Event Center
2251 N Greenville Ave.
Richardson, TX 75082
This is just around the corner from where we usually meet. When you exit 75 go east on Campbell Rd. At the second stop light turn left on Greenville Ave. Go through the next stop light and make your first left hand turn into the parking lot. Less than one mile from the Hyatt North Dallas you will find this great new venue.
Roger Dooley at Raven Tools Poker Event by Michael Dorausch is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.