Reputation Management

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One of the terrifying things about search and social media is it’s ability to amplify mistakes and flaws to a broad audience.  Even private disputes can get escalated to massive sensations, such as the United Breaks Guitars video that was seen by over 14M people.

On the other side are consumers that use social media threats to extort discounts from businesses.

With all of this confusion, what is a business to do?

To answer that question we will have two experts in reputation management.

Mike Orren, President of Speakeasy, will be discussing how humanizing your company can help with your online reputation.  These best practices around content marketing and online dialogue will give us with a proactive strategy for keeping your best impression in front of potential customers.  Mike will offer us the perspective of how to jump into online conversations and use an authentic voice to diffuse otherwise incendiary situations before they can get out of hand.

On the other hand, Kenton Hutcherson will discuss some actions we can take when a reaction is required.   Websites hosting defamatory, libelous content don’t bear any legal responsibility to remove that content and, more often than not, will not and do not have to honor court orders.  But Google will.  Kenton Hutcherson’s presentation will cover what your legal options are and how to use Google to regain control of your online reputation..

About Mike Orren

Mike Orren is President of Speakeasy, a content marketing, social media and digital strategy agency that is a joint venture between Slingshot and The Dallas Morning News. He was the founder of Pegasus News and has served in top leadership roles at American Lawyer Media and D Magazine. His first book, on Texas’ Prison Entrepreneurship Program, will be released later this year.

About Kenton Hutcherson

Kenton Hutcherson is our own local Internet attorney who fights Internet defamation.  He changed the field of reputation management by discovering how to permanently delete Ripoff Reports and other defamatory webpages from Google, which he shared in a highly regarded article on Search Engine Land in February 2011.  He has obtained the deletion of over 400 defamatory webpages from the Google search index.  He has practiced law for nine years in Texas and worked as an investment banker and teacher in Japan.

He earned his law degree from the University of Chicago, and his undergraduate degree from the University of Texas.