6:00 PM - Registration
7:00 PM - Presentation
8:00 PM - Networking
When Only the Best Will Do – Brad Geddes Comes To DFWSEM
Brad Geddes is recognized as one of the best in the world when it comes to online advertising. His knowledge and experience in the pay-per-click (PPC) industry are without equal, and conference attendees flock to sessions across the globe to hear him speak.
Brad holds the distinction of being amongst the world’s first ever certified Adwords professionals, and is one of only two Google-approved AdWords Seminar Leaders. Whether you are a seasoned PPC professional or just working up the courage to dip a toe in the water, time spent with Brad Geddes is time well spent.
Brad comes to DFWSEM in September to present Perfecting PPC Ad Testing.
While more and more companies are learning to combine channels to grow reach and revenues, few truly understand the power of paid search or the risks of getting it wrong.
If you are going to make PPC work for you, it’s important to understand how and why your ads work and just as important to know why they don’t work. Capturing the attention of an online prospect is not like traditional advertising. Your paid search ad isn’t going to lie on the kitchen counter waiting to be read again. PPC opportunities are immediate and ephemeral. If you are going to win, you need to get it right – first time, every time.
Ads are the only part of your account actually seen by searchers. An ad needs to resonate with the user, show your value proposition, and induce them to take advantage of your offer so they will click. All in less than three seconds and with just a handful of characters.
Ad testing is essential to ensure your messages both appeal to customers and cause them to take action on your site.
Brad will show you how to create an ad testing framework which bolsters your ability to find new messages and test them appropriately.
To get this right you need an ad testing framework that includes:
- Ad Segmentation
- Multi-ad group testing
- How to properly rotate your ads
- How to choose winners by various metrics
- A/B ad testing
By the end of this session, you should be able to create an ad testing framework that will increase your PPC account goals. You will have learned how to conduct both multi-ad group and single ad group ad tests, and understand the testing metrics appropriate for your company.
If you want to learn from the best in the world how to create an entire ad testing framework from research to action, register now to see Brad Geddes in Dallas.
Brad Geddes is the founder online paid search training and toolset provider, Certified Knowledge. Brad is also a co-founder of AdAlysis, an automatic ad testing platform. He is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program, now in its third edition.
Brad has built his success on sharing knowledge with others, demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets. Instead, he dedicates himself to educating readers and clients, continually teaching the art of creating successful marketing campaigns.
With more than 15 years involvement in digital marketing, Brad Geddes has worked with companies across the entire spectrum of business. He has worked with companies spending from as little as $17.50 to several million per month. Brad has used his paid and organic search marketing expertise to achieve wins for fortune 100 companies, and built a reseller program managing over 42,000 PPC accounts and 660,000 clients.