Why your epic content piece may not be enough
If you’ve ever wondered why that epic content piece you poured your heart and soul into just didn’t hit the mark, Dave Snyder from CopyPress could probably tell you.
Dave Snyder comes to Dallas in February to present Mind Games: The Hidden Art and Science of Creating Kick-ass Content.
There is so much more to successful content than build and launch. So much time and effort goes into those phases of content development, it’s easy to unintentionally narrow our audience or worse, turn interested customers away.
As CEO of CopyPress, Dave Snyder has seen his share of great and not-so-great content development efforts. What makes Dave stand out from the crowd though, is his ability to cut right to the core of understanding what worked and why.
In this game-changing presentation, Dave shares three core principles that will truly change the game for you when it comes to developing content.
How we learn and understand content
In a previous life, Dave Snyder did the hard yards as a high school educator. Today he carries that hard-won skillset with him as he uses the knowledge gained there to create and deliver content designed for every part of the audience.
Listen as Dave explains the concept of Learning models – what role do the different senses play in our everyday understanding of the world around us, and how we react to content based on how we learn. You’ll find yourself leaning in expectantly as Dave answers the question “How do you create content that helps people digest and react?”
How we react to content
Creating kick-ass content doesn’t end with understanding that people learn differently. You’ll find yourself suddenly understanding some of your own responses to content and promotions as Dave introduces you to Plutchicks wheel of emotion. Now you’ll learn the answers to the questions most directly related to conversion – Once we understand content, how do we react to it? How do you trigger reactions?
Suddenly you’re excited about building a strategy
If you thought your evening with Dave Snyder was already epic, that’s great. But it’s nowhere near over yet. Get ready to blow the lid off your content game as Dave wraps up his presentation by teaching you how to use your new-found knowledge to kick ass in the real world.
You’ll want to focus in on every word as one of the world’s most successful content creators shows you how to build a differentiated content strategy playing upon different learning styles and emotional reactions. In Dave’s own words, you’ll get “A soup to nuts walk through of how to take a single concept and divide it into several content types to engage with a varied consumer set.”
This is gold, y’all. Pure GOLD.