Speaker: Brian Combs, Chris Silver Smith, David Mihm
6:00 PM - Registration
6:30 PM - Presentation
8:00 PM - Networking
The expansion of mobile smartphone adoption coupled with advances in search and map presentation technologies have converged to make Local Search Marketing one of the most important areas in online marketing. Google conservatively states that 20% of all searches have a local intent, and they display a map in about 8% of search results — facts which translate to mean that if your company or clients have geotargeted content you need to know tactics for ranking well in local search results, and have an understanding of where the locational algorithms may be going. By attending this special local search marketing panel presentation, you’ll learn some of the newest techniques and developments from top industry experts.
The DFWSEM is proud to present our respected panelists for the May 19 Meeting. The panelists include Brian Combs of ionadas, Chris Silver Smith of KeyRelevance, and David Mihm of GetListed.org
About the Panelists
Brian Combs, Founder and CEO
Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing. In May 2009, Brian founded ionadas local to help geographically-focused companies to be found on the internet. Brian’s opinions on the future of the web and Internet marketing have been included in The Wall Street Journal, The Houston Chronicle and The SEO Bible by Jerri Ledford. He is a regular speaker at industry conferences and events.
Chris Silver Smith is the Director of Optimization Strategies
Chris Silver Smith is Director of Optimization Strategies for KeyRelevance, where he provides online marketing consulting for organic search engine ranking, social media promotion, ecommerce optimization and local search. Smith and his work have been mentioned or quoted in numerous publications including USAToday, Multichannel Merchant, WebProNews, and more. Smith frequent speaks at industry conferences, and blogs at SEM Clubhouse, Natural Search Blog, and Nodal Bits. He is also a columnist for Search Engine Land.
David Mihm, online marketing consultant
David Mihm is an online marketing consultant who creates and promotes search-friendly websites for clients throughout the United States. He serves on the Board of Directors of SEMpdx, Portland’s search marketing trade organization, as Vice President of Partnerships. David writes frequently about Local Search on the GetListed.org Blog, for Search Engine Land, and at his own blog, Mihmorandum. His Local Search Ranking Factors survey is among the most important studies of Local Search Engine Optimization. David also speaks regularly about Local Search Marketing at the Search Marketing Expo and Search Engine Strategies conference series.
PROMOTING SEARCH ENGINE MARKETING IN THE D/FW AREA
The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.
The Dallas / Fort Worth Search Engine Marketing Association is dedicated to the following principles:
- Educating North Texas businesses and marketing managers about the value of search engine marketing
- Promoting the search engine marketing industry in North Texas and surrounding regions
- Recognizing the value North Texas search engine marketers provide to businesses, advertisers, and search engines.