6:30 p.m. – Registration
7:00 p.m. – Presentation
8:30 p.m. – Networking
Hyatt Regency North Dallas
701 East Campbell Road
Richardson, TX 75081
Plenty of free parking available.Map
Some of the nations’s leading online marketing experts are coming to Dallas on January 23rd for Local U, a four-hour crash course in Local Search Marketing (register here.) And the night before, two of those experts, Mike Blumenthal and Ed Reese, will be giving a preview of Local U at the monthly DFWSEM meeting.
About Mike Blumenthal
Like all small business owners attempting to market to an ever-increasing fragmented clientele, Mike was continually frustrated by the barriers and costs of current advertising options. His career spans over 30 years, from family-owned retail businesses, to offering web services in 1995, to specializing in web design and search consulting in 2001. But when Google Maps was released in 2004, Mike threw out his Yellow Page books and started focusing on Local Search.
Besides serving on the Local University Faculty, Mike presents nationally at search conferences & contributes columns to Search Engine Land. You can also find him at his blog, Understanding Google Maps and Local Search, where he writes about local search and its impact on the business community.
About Ed Reese
Ed has 15 years of experience consulting a range of businesses, including universities, non-profits, and tech firms, on how to grow and maintain their marketing presence. His wide background is wide, but he specializes in organic SEO, local search, and analytics. However, since his move to Spokane in 2008, he’s worked primarily with local businesses, focusing on local search. He recently presented for the Spokane Club and the Spokane Regional Convention and Visitors Bureau, and frequently speaks at other marketing events in Spokane. Besides being a Local University Faculty member, he is a Search Engine Journal contributor and blogs at Sixth Man Marketing.