Starting in July 2021, advertisers won’t be able to create Broad Match Modifier (BMM) keywords, a big disruption for the 89% who use this Google Ads feature. While Google claims this will help businesses save time and reach more people, Google’s increased lean on machine learning means businesses with smaller spends could be put at a greater disadvantage.
Learn how to avoid wasted Google Ads spend with BMM updates in Google Ads. Register for the DFWSEM Meeting on May 12th with Marc Bautista as he highlights how to prepare for the change and discuss testing opportunities.
About the speaker:
SEM expert and automation fanatic, Marc Bautista is a Senior SEM Manager at PMG where he develops strategies for growth across both performance and upper-funnel media initiatives. Marc also partners with agency leadership on tech adoption and onboarding automation tactics.
He started his career developing omni-channel marketing campaigns for the Kubota Tractor Corporation but found his niche in retail marketing upon joining PMG. He has found success in managing performance marketing campaigns for retailers and successfully deployed over $2M in media spend within one week.