Rock Google Analytics like a Pro
Jenny Halasz comes to DFWSEM on January 11th, with a perfectly timed presentation including insights on latest additions to the Google Analytics toolset. With Google dropping a fresh new Analytics update on December 21st, you’ll get an expert look at what’s in it for you. And that’s just the beginning.
Jenny knows Google Analytics. Not in your average, “I wonder what’s happening with my traffic” kind of way. For her it’s more of a “damn this data is sexy”, “dashboards are my guilty pleasure” kind of thing.
After almost two decades in digital marketing, Jenny Halasz is widely recognized as a leader in the search industry. While she has the chops to work and consult across every facet of the industry, it’s testing new boundaries in technical SEO and Google Analytics that really makes her heart beat a little faster.
So it should come as no surprise we asked Jenny to come talk about Google Analytics for our very first DFWSEM meeting event of 2017. That’s right, we’re starting off the year by getting you up to speed on everything you need to know about Analytics. And when we say “up to speed”, we mean strap yourself in and get ready to take a ride through all the latest analytics features and tactics.
Ready for a new obsession?
Jenny named her session Rock Google Analytics Like a Pro for a reason. She’s taking that title as a personal challenge, and getting ready to show y’all how to make awesomeness burst from your Analytics dashboard just like what happens when you hit a match on the Candy Crush board. Yes, Jenny has an unhealthy obsession with Candy Crush, and she’s planning to leave you with the same kind of fascination for the eye-opening world of analytics.
With Jenny at the helm, we’ll take a fascinating journey through custom reporting and segmentation, learn about bot filtering, and defining your own channels. Thinking you have no idea what that means? Well let us help you out with that.
What’s this about defining channels?
Channel groupings allow you to see and analyze your site data in specific ways. The default channel groupings in Google Analytics are designed to meet the needs of the average user. But we know y’all are anything but average. It’s a sure bet you want to be going deeper, understanding more, and using your data to generate higher returns for you and your clients. This is where custom channel groupings become important. And where you need to understand exactly what you’re doing.
These channel things are cool, but dive in without an instructor on this one, and you could find you’ve paddled yourself past the point of no return. The choices you make in set up will determine whether you are changing how reports display the data in your channels, or actually changing the raw data for new sessions, by altering how incoming traffic is labeled. That’s a big difference y’all.
So if you’re thinking of playing with custom channel groupings any time soon, we’d suggest you make a beeline for DFWSEM on January 11th and listen hard when Jenny Halasz takes the stage.
Look Mom. I built a dashboard!
Perhaps even cooler than custom channel groupings – Jenny will show you how to build your own custom dashboards in Google Analytics, and just as importantly, why you might want to. You’ll learn what dashboards actually are (Hint: the answer might surprise you). You’ll walk away understanding how to customize the default, or build your own from scratch. It’s all about seeing the data that’s most important to you, in the ways you need to see it.
Honestly, we know y’all are going to be blown away by the data you have at your fingertips, but probably aren’t even seeing.
If you’re still getting your head around the latest interface updates in your Google Analytics account, you’ll surely know where all the important stuff is lurking once Jenny is done, but if you have specific questions, grab your chance to talk with her in person after the presentation.
What’s in the December 21st Google Analytics update?
If you saw the latest update notification from Google arrive in your inbox just a few days before the holidays, you may still be wondering exactly what’s in there for you? Well, no need to spend your vacation time trying to figure it out by yourself. Join us and hear from Jenny Halasz about Google Data Studio (beta), moving properties between Google Analytics accounts, Time Since First Arrival targeting, and changes to Google Tag Manager including the Tag Manager Trash Can.
We’re excited to have Jenny coming all the way from North Carolina in January as we launch our epic calendar of monthly events for 2017.