The new version of Google Analytics called Google Analytics 4 or GA4 is now publicly available. Learn more about GA4 at our June 9 meeting.
The new free version of Google Analytics called Google Analytics 4 or GA4 is now publicly available. This version has a completely new data model and interface.
In this session, Anil will walk us through GA4 so that you can start to use it with confidence. Key things that you will learn are :
- Google Analytics 4 data model
- How GA4 differs from Universal Analytics, the current free version
- How to use Analysis Hub – the main reporting and analysis section
- Event Tracking in GA4
Data in GA4 isn’t retroactive, so don’t wait to upgrade your Google Analytics account. By attending this session you’ll learn how to take advantage of Google’s advanced machine learning models and be able to track across devices even easier than before, making your website analytics more powerful than ever!
Anil Batra is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
Anil has taught and trained several Marketing and Analytics folks in past 18 years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics. He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Join DFWSEM for our June 9th Monthly Meeting by registering today.