Harness the power of email campaigns to drive Facebook ad success
Take a winning strategy and double it
Andrew Choco knows the value of email marketing campaigns to any business, and he also knows Facebook’s ad targeting system can bring massive results for any bottom line. So it didn’t take him long to turn his focus to the possibility of doubling down on sales success by putting the two together.
Andrew lands in Dallas on August 9, and he’s fired up and ready to show you his supercharged equation for digital marketing success – Email Marketing + Facebook = Dynamite Marketing Campaigns.
What’s your marketing weapon of choice?
What’s your favorite selling strategy? Working those email lists ’til you wring out every last conversion you can get? Or maybe it’s your Facebook ad targeting strategy that drives every revenue target you hit? Either way you know you’re on a winner if you’re putting time into email marketing, Facebook ads or retargeting.
But what if you took the rolled gold success of both these strategies and used them to drive each other? What if you made them work together to improve each other? And when we say together, we mean simultaneous. That’s right, Andrew Choco will show you the strategies he’s used to simultaneously launch email blasts and Facebook campaigns that work synergistically to gain better results.
There’s no holding back in this session. Andrew will share everything from a key case study – including ad copy and creative, overall budget, and the scheduling and timing of launch. He’ll show you results, and show you how to implement these same tactics in your own eCommerce campaigns. But that’s not all. Andrew gives you additional bonus strategies – advertising on additional social platforms, and how to use the data gained to improve campaigns down the road.
What you’ll learn
In this session Andrew will cover best practice implementations for everything you need to know:
- using email lists to create Facebook Custom Audiences
- using custom audiences to create lookalike audiences
- launching simultaneous campaigns
- allowing for international time zones
- ad copy and creative
- using Google UTMs to ensure tracking accuracy
- using other social platforms to improve reach and create multiple touch points
and so much more. Seriously y’all, this is a session you just cannot miss.
Andrew lives in Newport Beach, California, so it’s no surprise he’s above average at any sport that requires a paddle or racquet. If you have that feeling you know him from somewhere, truth is, you probably do. His last trip to Dallas was as an attendee at State of Search in 2016.
Andrew guides strategy across 50 client accounts at Directive Consulting, and works constantly with his team to develop new or improved approaches to across the digital marketing landscape. He writes frequently, sharing information across his specialties of social media marketing, SEO, content creation, PPC, and sales. His content has been featured on Moz, Wordstream, Datanyze, Vendasta, and CallRail.