Learn about the latest legal challenges of doing business online and how to protect the online reputation of yourself and your business.
Featuring online reputation management expert Chris Silver Smith and internet attorney Kenton Hutcherson.
Chris will be sharing his best advice about online reputation management. Good online reputation techniques typically require a very holistic approach that involves SEO, social media, and sometimes also paid advertising. He’ll discuss the actual SEO aspects and benefits including social media optimization, as well as issues involving how trademark infringement is sometimes combined with defamation in online advertising.
Kenton will be sharing some important but perhaps lesser-known tips around paid search, social media, trademark law, and expand on Chris’ comments regarding copyright infringement. You can easily get in deep water if you aren’t aware of these legal challenges.