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Home Events Digital Analytics Association 2014 Dallas Symposium

Digital Analytics Association 2014 Dallas Symposium

February 20, 2014 By Matt Decuir

Event Details

Speaker:

Date:
02/20/2014

Schedule:
- Registration
- Presentation
- Networking

Location:
University of Texas at Dallas
800 W Campbell Rd
Richardson, TX 75080


Map

Register Now

The Dallas Chapter of the Digital Analytics Association will be hosting the 2nd-annual DAA Dallas Symposium on Thursday, February 20th, at the University of Texas at Dallas. This half-day event, themed “Revenge of the (Data) Nerds”, will be jam-packed with exciting topics, industry experts, agency and enterprise executives and small business owners who have used data and technology to beat the odds (and their competition).

Ticket Price: $25 for DAA Members and $75 for Non-members (special discount if your company has 5+ people that would like to register)

Register Here!

Featured Speakers

Jim Sterne
Founder, eMetrics Summit and Co-Founder and current Chairman, Digital Analytics Association
A New Metric for a Privacy Worried World

As marketers get close to crossing the line regarding privacy, consumers will wake up to the value of their own data. How do you get them to accept being watched, tracked, stalked, collected, scrutinized, accumulated, analyzed and popped into a segmented cubbyhole? By offering them something in return. Jim delves into the importance of marketing and advertising as a service, to protect against the day when data is not free for the taking and marketing has to up its game just to keep the data flowing. You want my data? Make it worth my while.

Other featured speakers:

  • Marcela Gutierrez, Ecommerce, Sr. Web Analyst at Fossil Inc. presents: Setting the Pace: The Analytics Journey
  • Satnam Singh, Data Strategy, Products & Analytical Solutions at Travelocity
  • Robert Sahadevan, VP Consumer Marketing & Data Analytics at Humana
  • Tyson Kirksey, Chief Operating Officer at Vertical Nerve Inc. and former eMetrics Presenter

Upcoming Events

2021 lineup

January 13, 2021
Measuring Email Delivery In The Time Of Gmail Dominance

February 10, 2021
Scott Simson – The One Day Business – Learn 3 Tactics to Growing Your Business Using YouTube

March 10, 2021
Eli Schwartz Brought to you by OnCrawl

April 14, 2021
TBD

May 12, 2021
TBD

June 9, 2021
TBD

July 14, 2021
TBD

August 11, 2021
TBD

September 8, 2021
TBD

October 13, 2021
TBD

November 1-2, 2021
State of Search

December 8, 2021
Board Elections

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