The Dallas Chapter of the Digital Analytics Association will be hosting the 2nd-annual DAA Dallas Symposium on Thursday, February 20th, at the University of Texas at Dallas. This half-day event, themed “Revenge of the (Data) Nerds”, will be jam-packed with exciting topics, industry experts, agency and enterprise executives and small business owners who have used data and technology to beat the odds (and their competition).
Ticket Price: $25 for DAA Members and $75 for Non-members (special discount if your company has 5+ people that would like to register)
Founder, eMetrics Summit and Co-Founder and current Chairman, Digital Analytics Association
A New Metric for a Privacy Worried World
As marketers get close to crossing the line regarding privacy, consumers will wake up to the value of their own data. How do you get them to accept being watched, tracked, stalked, collected, scrutinized, accumulated, analyzed and popped into a segmented cubbyhole? By offering them something in return. Jim delves into the importance of marketing and advertising as a service, to protect against the day when data is not free for the taking and marketing has to up its game just to keep the data flowing. You want my data? Make it worth my while.
Other featured speakers:
- Marcela Gutierrez, Ecommerce, Sr. Web Analyst at Fossil Inc. presents: Setting the Pace: The Analytics Journey
- Satnam Singh, Data Strategy, Products & Analytical Solutions at Travelocity
- Robert Sahadevan, VP Consumer Marketing & Data Analytics at Humana
- Tyson Kirksey, Chief Operating Officer at Vertical Nerve Inc. and former eMetrics Presenter